Personal Products in Italy

Personal Products in Italy industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

The personal products market consists of retail sales of skincare, haircare, personal hygiene products, make-up, fragrances, oral hygiene and other products. Other products include, baby personal care, male toiletries, and feminine care. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2014 annual average exchange rates.

The Italian personal products market had total revenues of $18.1bn in 2014, representing a compound annual growth rate (CAGR) of 1.8% between 2010 and 2014.

The skincare segment was the market's most lucrative in 2014, with total revenues of $4.1bn, equivalent to 22.5% of the market's overall value.

The government's prescription for dealing with its sovereign debt is fiscal retrenchment and raising taxes, which has impacted consumer spending, with personal products not immune.

Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the personal products market in Italy

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the personal products market in Italy

Leading company profiles reveal details of key personal products market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Italy personal products market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Italy economy

Reasons to buy

What was the size of the Italy personal products market by value in 2014?

What will be the size of the Italy personal products market in 2019?

What factors are affecting the strength of competition in the Italy personal products market?

How has the market performed over the last five years?

Who are the top competitiors in Italy's personal products market?

Companies mentioned

Johnson & Johnson, L'Oreal S.A., The Procter & Gamble Company, Unilever

Table of Contents

TABLE OF CONTENTS

Executive Summary 2

Market value 2

Market value forecast 2

Category segmentation 2

Geography segmentation 2

Market share 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 8

Market value 8

Market Segmentation 9

Category segmentation 9

Geography segmentation 10

Market share 11

Market distribution 12

Market Outlook 13

Market value forecast 13

Five Forces Analysis 14

Summary 14

Buyer power 15

Supplier power 16

New entrants 17

Threat of substitutes 18

Degree of rivalry 19

Leading Companies 20

Johnson & Johnson 20

L'Oreal S.A. 24

The Procter & Gamble Company 27

Unilever 30

Macroeconomic Indicators 33

Country Data 33

Methodology 35

Industry associations 36

Related MarketLine research 36

Appendix 37

About MarketLine 37

LIST OF TABLES

Table 1: Italy personal products market value: $ million, 2010-14 8

Table 2: Italy personal products market category segmentation: $ million, 2014 9

Table 3: Italy personal products market geography segmentation: $ million, 2014 10

Table 4: Italy personal products market share: % share, by value, 2014 11

Table 5: Italy personal products market distribution: % share, by value, 2014 12

Table 6: Italy personal products market value forecast: $ million, 2014-19 13

Table 7: Johnson & Johnson: key facts 20

Table 8: Johnson & Johnson: key financials ($) 21

Table 9: Johnson & Johnson: key financial ratios 22

Table 10: L'Oreal S.A.: key facts 24

Table 11: L'Oreal S.A.: key financials ($) 25

Table 12: L'Oreal S.A.: key financials (€) 25

Table 13: L'Oreal S.A.: key financial ratios 25

Table 14: The Procter & Gamble Company: key facts 27

Table 15: The Procter & Gamble Company: key financials ($) 28

Table 16: The Procter & Gamble Company: key financial ratios 28

Table 17: Unilever: key facts 30

Table 18: Unilever: key financials ($) 31

Table 19: Unilever: key financials (€) 31

Table 20: Unilever: key financial ratios 31

Table 21: Italy size of population (million), 2010-14 33

Table 22: Italy gdp (constant 2005 prices, $ billion), 2010-14 33

Table 23: Italy gdp (current prices, $ billion), 2010-14 33

Table 24: Italy inflation, 2010-14 34

Table 25: Italy consumer price index (absolute), 2010-14 34

Table 26: Italy exchange rate, 2010-14 34

LIST OF FIGURES

Figure 1: Italy personal products market value: $ million, 2010-14 8

Figure 2: Italy personal products market category segmentation: % share, by value, 2014 9

Figure 3: Italy personal products market geography segmentation: % share, by value, 2014 10

Figure 4: Italy personal products market share: % share, by value, 2014 11

Figure 5: Italy personal products market distribution: % share, by value, 2014 12

Figure 6: Italy personal products market value forecast: $ million, 2014-19 13

Figure 7: Forces driving competition in the personal products market in Italy, 2014 14

Figure 8: Drivers of buyer power in the personal products market in Italy, 2014 15

Figure 9: Drivers of supplier power in the personal products market in Italy, 2014 16

Figure 10: Factors influencing the likelihood of new entrants in the personal products market in Italy, 2014 17

Figure 11: Factors influencing the threat of substitutes in the personal products market in Italy, 2014 18

Figure 12: Drivers of degree of rivalry in the personal products market in Italy, 2014 19

Figure 13: Johnson & Johnson: revenues & profitability 22

Figure 14: Johnson & Johnson: assets & liabilities 23

Figure 15: L'Oreal S.A.: revenues & profitability 26

Figure 16: L'Oreal S.A.: assets & liabilities 26

Figure 17: The Procter & Gamble Company: revenues & profitability 29

Figure 18: The Procter & Gamble Company: assets & liabilities 29

Figure 19: Unilever: revenues & profitability 32

Figure 20: Unilever: assets & liabilities 32

List of Tables

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List of Figures

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