Bleach in the United States

Bleach in the United States industry profile provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast to 2018). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the United States bleach market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

The bleach market consists of retail sales of liquid bleaches and powder bleaches. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using 2013 annual average exchange rates.

The US Bleach market had total revenues of $684.0m in 2013, representing a compound annual rate of change (CARC) of -2.3% between 2009 and 2013.

The Liquid bleach segment was the market's most lucrative in 2013, with total revenues of $621.1m, equivalent to 90.8% of the market's overall value.

The performance of the market is forecast to follow a similar pattern with an anticipated CARC of -2.3% for the five-year period 2013 – 2018, which is expected to drive the market to a value of $609.9m by the end of 2018.

Scope

Save time carrying out entry-level research by identifying the size, growth, and leading players in the bleach market in the United States

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the bleach market in the United States

Leading company profiles reveal details of key bleach market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the United States bleach market with five year forecasts

Macroeconomic indicators provide insight into general trends within the United States economy

Reasons to buy

What was the size of the United States bleach market by value in 2013?

What will be the size of the United States bleach market in 2018?

What factors are affecting the strength of competition in the United States bleach market?

How has the market performed over the last five years?

Companies mentioned

The Clorox Company

Table of Contents

TABLE OF CONTENTS

Executive Summary 2

Market value 2

Market value forecast 2

Category segmentation 2

Geography segmentation 2

Market share 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 8

Market value 8

Market Segmentation 9

Category segmentation 9

Geography segmentation 10

Market share 11

Market distribution 12

Market Outlook 13

Market value forecast 13

Five Forces Analysis 14

Summary 14

Buyer power 15

Supplier power 16

New entrants 17

Threat of substitutes 18

Degree of rivalry 19

Leading Companies 20

The Clorox Company 20

Macroeconomic Indicators 23

Country Data 23

Appendix 25

Methodology 25

Industry associations 26

Related MarketLine research 26

LIST OF TABLES

Table 1: United States bleach market value: $ million, 200913 8

Table 2: United States bleach market category segmentation: $ million, 2013 9

Table 3: United States bleach market geography segmentation: $ million, 2013 10

Table 4: United States bleach market share: % share, by value, 2013 11

Table 5: United States bleach market distribution: % share, by value, 2013 12

Table 6: United States bleach market value forecast: $ million, 201318 13

Table 7: The Clorox Company: key facts 20

Table 8: The Clorox Company: key financials ($) 21

Table 9: The Clorox Company: key financial ratios 21

Table 10: United States size of population (million), 200913 23

Table 11: United States gdp (constant 2005 prices, $ billion), 200913 23

Table 12: United States gdp (current prices, $ billion), 200913 23

Table 13: United States inflation, 200913 24

Table 14: United States consumer price index (absolute), 200913 24

Table 15: United States exchange rate, 200913 24

LIST OF FIGURES

Figure 1: United States bleach market value: $ million, 200913 8

Figure 2: United States bleach market category segmentation: % share, by value, 2013 9

Figure 3: United States bleach market geography segmentation: % share, by value, 2013 10

Figure 4: United States bleach market share: % share, by value, 2013 11

Figure 5: United States bleach market distribution: % share, by value, 2013 12

Figure 6: United States bleach market value forecast: $ million, 201318 13

Figure 7: Forces driving competition in the bleach market in the United States, 2013 14

Figure 8: Drivers of buyer power in the bleach market in the United States, 2013 15

Figure 9: Drivers of supplier power in the bleach market in the United States, 2013 16

Figure 10: Factors influencing the likelihood of new entrants in the bleach market in the United States, 2013 17

Figure 11: Factors influencing the threat of substitutes in the bleach market in the United States, 2013 18

Figure 12: Drivers of degree of rivalry in the bleach market in the United States, 2013 19

Figure 13: The Clorox Company: revenues & profitability 21

Figure 14: The Clorox Company: assets & liabilities 22

List of Tables

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List of Figures

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