Bleach in Germany

Bleach in Germany industry profile provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast to 2018). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Germany bleach market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

The bleach market consists of retail sales of liquid bleaches and powder bleaches. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using 2013 annual average exchange rates.

The German bleach market had total revenues of $24.0m in 2013, representing a compound annual growth rate (CAGR) of 0.6% between 2009 and 2013.

The liquid bleach segment was the market's most lucrative in 2013, with total revenues of $24m, equivalent to 99.6% of the market's overall value.

The performance of the market is forecast to follow a similar pattern with an anticipated CAGR of 0.6% for the five-year period 2013 – 2018, which is expected to drive the market to a value of $24.7m by the end of 2018.

Scope

Save time carrying out entry-level research by identifying the size, growth, and leading players in the bleach market in Germany

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the bleach market in Germany

Leading company profiles reveal details of key bleach market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Germany bleach market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Germany economy

Reasons to buy

What was the size of the Germany bleach market by value in 2013?

What will be the size of the Germany bleach market in 2018?

What factors are affecting the strength of competition in the Germany bleach market?

How has the market performed over the last five years?

Companies mentioned

Colgate-Palmolive Company and Henkel AG & Co. KGaA

Table of Contents

TABLE OF CONTENTS

Executive Summary 2

Market value 2

Market value forecast 2

Category segmentation 2

Geography segmentation 2

Market share 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 8

Market value 8

Market Segmentation 9

Category segmentation 9

Geography segmentation 10

Market share 11

Market distribution 12

Market Outlook 13

Market value forecast 13

Five Forces Analysis 14

Summary 14

Buyer power 15

Supplier power 16

New entrants 17

Threat of substitutes 18

Degree of rivalry 19

Leading Companies 20

Colgate-Palmolive Company 20

Henkel AG & Co. KGaA 23

Macroeconomic Indicators 26

Country Data 26

Appendix 28

Methodology 28

Industry associations 29

Related MarketLine research 29

LIST OF TABLES

Table 1: Germany bleach market value: $ million, 200913 8

Table 2: Germany bleach market category segmentation: $ million, 2013 9

Table 3: Germany bleach market geography segmentation: $ million, 2013 10

Table 4: Germany bleach market share: % share, by value, 2013 11

Table 5: Germany bleach market distribution: % share, by value, 2013 12

Table 6: Germany bleach market value forecast: $ million, 201318 13

Table 7: Colgate-Palmolive Company: key facts 20

Table 8: Colgate-Palmolive Company: key financials ($) 21

Table 9: Colgate-Palmolive Company: key financial ratios 21

Table 10: Henkel AG & Co. KGaA: key facts 23

Table 11: Henkel AG & Co. KGaA: key financials ($) 24

Table 12: Henkel AG & Co. KGaA: key financials (€) 24

Table 13: Henkel AG & Co. KGaA: key financial ratios 24

Table 14: Germany size of population (million), 200913 26

Table 15: Germany gdp (constant 2005 prices, $ billion), 200913 26

Table 16: Germany gdp (current prices, $ billion), 200913 26

Table 17: Germany inflation, 200913 27

Table 18: Germany consumer price index (absolute), 200913 27

Table 19: Germany exchange rate, 200913 27

LIST OF FIGURES

Figure 1: Germany bleach market value: $ million, 200913 8

Figure 2: Germany bleach market category segmentation: % share, by value, 2013 9

Figure 3: Germany bleach market geography segmentation: % share, by value, 2013 10

Figure 4: Germany bleach market share: % share, by value, 2013 11

Figure 5: Germany bleach market distribution: % share, by value, 2013 12

Figure 6: Germany bleach market value forecast: $ million, 201318 13

Figure 7: Forces driving competition in the bleach market in Germany, 2013 14

Figure 8: Drivers of buyer power in the bleach market in Germany, 2013 15

Figure 9: Drivers of supplier power in the bleach market in Germany, 2013 16

Figure 10: Factors influencing the likelihood of new entrants in the bleach market in Germany, 2013 17

Figure 11: Factors influencing the threat of substitutes in the bleach market in Germany, 2013 18

Figure 12: Drivers of degree of rivalry in the bleach market in Germany, 2013 19

Figure 13: Colgate-Palmolive Company: revenues & profitability 22

Figure 14: Colgate-Palmolive Company: assets & liabilities 22

Figure 15: Henkel AG & Co. KGaA: revenues & profitability 25

Figure 16: Henkel AG & Co. KGaA: assets & liabilities 25

List of Tables

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List of Figures

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