Global Bleach

Global Bleach industry profile provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast to 2018). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Global bleach market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

The bleach market consists of retail sales of liquid bleaches and powder bleaches. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using 2013 annual average exchange rates.

The global bleach market had total revenues of $3,103.4m in 2013, representing a compound annual growth rate (CAGR) of 0.9% between 2009 and 2013.

The liquid bleach segment was the market's most lucrative in 2013, with total revenues of $2,449.3m, equivalent to 78.9% of the market's overall value.

The performance of the market is forecast to follow a similar pattern with an anticipated CAGR of 0.8% for the five-year period 2013 – 2018, which is expected to drive the market to a value of $3,235.7m by the end of 2018.

Scope

Save time carrying out entry-level research by identifying the size, growth, and leading players in the bleach market in the global

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the globalbleach market

Leading company profiles reveal details of key bleach market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Global bleach market with five year forecasts

Reasons to buy

What was the size of the Global bleach market by value in 2013?

What will be the size of the Global bleach market in 2018?

What factors are affecting the strength of competition in the Global bleach market?

How has the market performed over the last five years?

Companies mentioned

Colgate-Palmolive Company, Kao Corporation, The Clorox Company and Unilever

Table of Contents

TABLE OF CONTENTS

Executive Summary 2

Market value 2

Market value forecast 2

Category segmentation 2

Geography segmentation 2

Market share 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 8

Market value 8

Market Segmentation 9

Category segmentation 9

Geography segmentation 10

Market share 11

Market distribution 12

Market Outlook 13

Market value forecast 13

Five Forces Analysis 14

Summary 14

Buyer power 15

Supplier power 16

New entrants 17

Threat of substitutes 18

Degree of rivalry 19

Leading Companies 20

Colgate-Palmolive Company 20

Kao Corporation 23

The Clorox Company 26

Unilever 29

Appendix 32

Methodology 32

Industry associations 33

Related MarketLine research 33

LIST OF TABLES

Table 1: Global bleach market value: $ million, 200913 8

Table 2: Global bleach market category segmentation: $ million, 2013 9

Table 3: Global bleach market geography segmentation: $ million, 2013 10

Table 4: Global bleach market share: % share, by value, 2013 11

Table 5: Global bleach market distribution: % share, by value, 2013 12

Table 6: Global bleach market value forecast: $ million, 201318 13

Table 7: Colgate-Palmolive Company: key facts 20

Table 8: Colgate-Palmolive Company: key financials ($) 21

Table 9: Colgate-Palmolive Company: key financial ratios 21

Table 10: Kao Corporation: key facts 23

Table 11: Kao Corporation: key financials ($) 24

Table 12: Kao Corporation: key financials (Â¥) 24

Table 13: Kao Corporation: key financial ratios 24

Table 14: The Clorox Company: key facts 26

Table 15: The Clorox Company: key financials ($) 27

Table 16: The Clorox Company: key financial ratios 27

Table 17: Unilever: key facts 29

Table 18: Unilever: key financials ($) 30

Table 19: Unilever: key financials (€) 30

Table 20: Unilever: key financial ratios 30

LIST OF FIGURES

Figure 1: Global bleach market value: $ million, 200913 8

Figure 2: Global bleach market category segmentation: % share, by value, 2013 9

Figure 3: Global bleach market geography segmentation: % share, by value, 2013 10

Figure 4: Global bleach market share: % share, by value, 2013 11

Figure 5: Global bleach market distribution: % share, by value, 2013 12

Figure 6: Global bleach market value forecast: $ million, 201318 13

Figure 7: Forces driving competition in the global bleach market, 2013 14

Figure 8: Drivers of buyer power in the global bleach market, 2013 15

Figure 9: Drivers of supplier power in the global bleach market, 2013 16

Figure 10: Factors influencing the likelihood of new entrants in the global bleach market, 2013 17

Figure 11: Factors influencing the threat of substitutes in the global bleach market, 2013 18

Figure 12: Drivers of degree of rivalry in the global bleach market, 2013 19

Figure 13: Colgate-Palmolive Company: revenues & profitability 22

Figure 14: Colgate-Palmolive Company: assets & liabilities 22

Figure 15: Kao Corporation: revenues & profitability 25

Figure 16: Kao Corporation: assets & liabilities 25

Figure 17: The Clorox Company: revenues & profitability 27

Figure 18: The Clorox Company: assets & liabilities 28

Figure 19: Unilever: revenues & profitability 31

Figure 20: Unilever: assets & liabilities 31

List of Tables

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List of Figures

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