Wine in Hungary

Wine in Hungary industry profile provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast to 2018). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Hungary wine market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

The wine market consists of retail sale of champagne, fortified wine, sparkling wine and still wine. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Market volume represents the total volume of wine consumed in millions of liters. Any currency conversions used in the creation of this report have been calculated using constant 2013 annual average exchange rates.

The Hungarian wine market had total revenues of $2,262.2m in 2013, representing a compound annual growth rate (CAGR) of 0.6% between 2009 and 2013.

Market consumption volumes declined with a compound annual rate of change (CARC) of -1% between 2009 and 2013, to reach a total of 242.5 million liters in 2013.

The performance of the market is forecast to accelerate, with an anticipated CAGR of 2.2% for the five-year period 2013 – 2018, which is expected to drive the market to a value of $2,523.7m by the end of 2018.

Scope

Save time carrying out entry-level research by identifying the size, growth, and leading players in the wine market in Hungary

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the wine market in Hungary

Leading company profiles reveal details of key wine market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Hungary wine market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Hungary economy

Reasons to buy

What was the size of the Hungary wine market by value in 2013?

What will be the size of the Hungary wine market in 2018?

What factors are affecting the strength of competition in the Hungary wine market?

How has the market performed over the last five years?

Companies mentioned

Diageo plc, EBB-VIN Kft., Pernod Ricard SA and Treasury Wine Estates Ltd.

Table of Contents

TABLE OF CONTENTS

Executive Summary 2

Market value 2

Market value forecast 2

Market volume 2

Market volume forecast 2

Category segmentation 2

Geography segmentation 2

Market share 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 8

Market value 8

Market volume 9

Market Segmentation 10

Category segmentation 10

Geography segmentation 11

Market share 12

Market distribution 13

Market Outlook 14

Market value forecast 14

Market volume forecast 15

Five Forces Analysis 16

Summary 16

Buyer power 17

Supplier power 18

New entrants 19

Threat of substitutes 20

Degree of rivalry 21

Leading Companies 22

Diageo plc 22

EBB-VIN Kft. 25

Pernod Ricard SA 26

Treasury Wine Estates Ltd. 29

Macroeconomic Indicators 30

Country Data 30

Appendix 32

Methodology 32

Industry associations 33

Related MarketLine research 33

LIST OF TABLES

Table 1: Hungary wine market value: $ million, 200913 8

Table 2: Hungary wine market volume: million liters, 200913 9

Table 3: Hungary wine market category segmentation: $ million, 2013 10

Table 4: Hungary wine market geography segmentation: $ million, 2013 11

Table 5: Hungary wine market share: % share, by value, 2013 12

Table 6: Hungary wine market distribution: % share, by value, 2013 13

Table 7: Hungary wine market value forecast: $ million, 201318 14

Table 8: Hungary wine market volume forecast: million liters, 201318 15

Table 9: Diageo plc: key facts 22

Table 10: Diageo plc: key financials ($) 23

Table 11: Diageo plc: key financials (£) 23

Table 12: Diageo plc: key financial ratios 23

Table 13: EBB-VIN Kft.: key facts 25

Table 14: Pernod Ricard SA: key facts 26

Table 15: Pernod Ricard SA: key financials ($) 26

Table 16: Pernod Ricard SA: key financials (€) 27

Table 17: Pernod Ricard SA: key financial ratios 27

Table 18: Treasury Wine Estates Ltd.: key facts 29

Table 19: Hungary size of population (million), 200913 30

Table 20: Hungary gdp (constant 2005 prices, $ billion), 200913 30

Table 21: Hungary gdp (current prices, $ billion), 200913 30

Table 22: Hungary inflation, 200913 31

Table 23: Hungary consumer price index (absolute), 200913 31

Table 24: Hungary exchange rate, 200913 31

LIST OF FIGURES

Figure 1: Hungary wine market value: $ million, 200913 8

Figure 2: Hungary wine market volume: million liters, 200913 9

Figure 3: Hungary wine market category segmentation: % share, by value, 2013 10

Figure 4: Hungary wine market geography segmentation: % share, by value, 2013 11

Figure 5: Hungary wine market share: % share, by value, 2013 12

Figure 6: Hungary wine market distribution: % share, by value, 2013 13

Figure 7: Hungary wine market value forecast: $ million, 201318 14

Figure 8: Hungary wine market volume forecast: million liters, 201318 15

Figure 9: Forces driving competition in the wine market in Hungary, 2013 16

Figure 10: Drivers of buyer power in the wine market in Hungary, 2013 17

Figure 11: Drivers of supplier power in the wine market in Hungary, 2013 18

Figure 12: Factors influencing the likelihood of new entrants in the wine market in Hungary, 2013 19

Figure 13: Factors influencing the threat of substitutes in the wine market in Hungary, 2013 20

Figure 14: Drivers of degree of rivalry in the wine market in Hungary, 2013 21

Figure 15: Diageo plc: revenues & profitability 24

Figure 16: Diageo plc: assets & liabilities 24

Figure 17: Pernod Ricard SA: revenues & profitability 28

Figure 18: Pernod Ricard SA: assets & liabilities 28

List of Tables

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List of Figures

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