Alcoholic Drinks in Taiwan

Alcoholic Drinks in Taiwan industry profile provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast to 2018). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Taiwan alcoholic drinks market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

The alcoholic drinks market consists of retail sale of beers, ciders & FABs, spirits and wines. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2013 annual average exchange rates.

The Taiwanese alcoholic drinks market had total revenues of $4,445.4m in 2013, representing a compound annual growth rate (CAGR) of 3.4% between 2009 and 2013.

Market consumption volume increased with a CAGR of 1.2% between 2009-2013, to reach a total of 643.3 million liters in 2013.

The performance of the market is forecast to accelerate, with an anticipated CAGR of 4.8% for the five-year period 2013 – 2018, which is expected to drive the market to a value of $5,623.7m by the end of 2018.

Scope

Save time carrying out entry-level research by identifying the size, growth, and leading players in the alcoholic drinks market in Taiwan

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the alcoholic drinks market in Taiwan

Leading company profiles reveal details of key alcoholic drinks market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Taiwan alcoholic drinks market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Taiwan economy

Reasons to buy

What was the size of the Taiwan alcoholic drinks market by value in 2013?

What will be the size of the Taiwan alcoholic drinks market in 2018?

What factors are affecting the strength of competition in the Taiwan alcoholic drinks market?

How has the market performed over the last five years?

Companies mentioned

Heineken N.V., Kirin Holdings Company, Limited, Taiwan Tobacco & Liquor Corporation and Tsingtao Brewery Company Limited

Table of Contents

TABLE OF CONTENTS

Executive Summary 2

Market value 2

Market value forecast 2

Market volume 2

Market volume forecast 2

Category segmentation 2

Geography segmentation 2

Market share 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 8

Market value 8

Market volume 9

Market Segmentation 10

Category segmentation 10

Geography segmentation 11

Market share 12

Market distribution 13

Market Outlook 14

Market value forecast 14

Market volume forecast 15

Five Forces Analysis 16

Summary 16

Buyer power 17

Supplier power 18

New entrants 19

Threat of substitutes 20

Degree of rivalry 21

Leading Companies 22

Heineken N.V. 22

Kirin Holdings Company, Limited 26

Taiwan Tobacco & Liquor Corporation 29

Tsingtao Brewery Company Limited 30

Macroeconomic Indicators 33

Country Data 33

Appendix 35

Methodology 35

Industry associations 36

Related MarketLine research 36

LIST OF TABLES

Table 1: Taiwan alcoholic drinks market value: $ million, 200913 8

Table 2: Taiwan alcoholic drinks market volume: million liters, 200913 9

Table 3: Taiwan alcoholic drinks market category segmentation: $ million, 2013 10

Table 4: Taiwan alcoholic drinks market geography segmentation: $ million, 2013 11

Table 5: Taiwan alcoholic drinks market share: % share, by value, 2013 12

Table 6: Taiwan alcoholic drinks market distribution: % share, by value, 2013 13

Table 7: Taiwan alcoholic drinks market value forecast: $ million, 201318 14

Table 8: Taiwan alcoholic drinks market volume forecast: million liters, 201318 15

Table 9: Heineken N.V.: key facts 22

Table 10: Heineken N.V.: key financials ($) 23

Table 11: Heineken N.V.: key financials (€) 23

Table 12: Heineken N.V.: key financial ratios 24

Table 13: Kirin Holdings Company, Limited: key facts 26

Table 14: Kirin Holdings Company, Limited: key financials ($) 26

Table 15: Kirin Holdings Company, Limited: key financials (Â¥) 27

Table 16: Kirin Holdings Company, Limited: key financial ratios 27

Table 17: Taiwan Tobacco & Liquor Corporation: key facts 29

Table 18: Tsingtao Brewery Company Limited: key facts 30

Table 19: Tsingtao Brewery Company Limited: key financials ($) 31

Table 20: Tsingtao Brewery Company Limited: key financials (CNY) 31

Table 21: Tsingtao Brewery Company Limited: key financial ratios 31

Table 22: Taiwan size of population (million), 200913 33

Table 23: Taiwan gdp (constant 2005 prices, $ billion), 200913 33

Table 24: Taiwan gdp (current prices, $ billion), 200913 33

Table 25: Taiwan inflation, 200913 34

Table 26: Taiwan consumer price index (absolute), 200913 34

Table 27: Taiwan exchange rate, 200913 34

LIST OF FIGURES

Figure 1: Taiwan alcoholic drinks market value: $ million, 200913 8

Figure 2: Taiwan alcoholic drinks market volume: million liters, 200913 9

Figure 3: Taiwan alcoholic drinks market category segmentation: % share, by value, 2013 10

Figure 4: Taiwan alcoholic drinks market geography segmentation: % share, by value, 2013 11

Figure 5: Taiwan alcoholic drinks market share: % share, by value, 2013 12

Figure 6: Taiwan alcoholic drinks market distribution: % share, by value, 2013 13

Figure 7: Taiwan alcoholic drinks market value forecast: $ million, 201318 14

Figure 8: Taiwan alcoholic drinks market volume forecast: million liters, 201318 15

Figure 9: Forces driving competition in the alcoholic drinks market in Taiwan, 2013 16

Figure 10: Drivers of buyer power in the alcoholic drinks market in Taiwan, 2013 17

Figure 11: Drivers of supplier power in the alcoholic drinks market in Taiwan, 2013 18

Figure 12: Factors influencing the likelihood of new entrants in the alcoholic drinks market in Taiwan, 2013 19

Figure 13: Factors influencing the threat of substitutes in the alcoholic drinks market in Taiwan, 2013 20

Figure 14: Drivers of degree of rivalry in the alcoholic drinks market in Taiwan, 2013 21

Figure 15: Heineken N.V.: revenues & profitability 24

Figure 16: Heineken N.V.: assets & liabilities 25

Figure 17: Kirin Holdings Company, Limited: revenues & profitability 28

Figure 18: Kirin Holdings Company, Limited: assets & liabilities 28

Figure 19: Tsingtao Brewery Company Limited: revenues & profitability 32

Figure 20: Tsingtao Brewery Company Limited: assets & liabilities 32

List of Tables

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List of Figures

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