Alcoholic Drinks in Denmark

Alcoholic Drinks in Denmark industry profile provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast to 2018). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Denmark alcoholic drinks market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

The alcoholic drinks market consists of retail sale of beers, ciders & FABs, spirits and wines. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2013 annual average exchange rates.

The Danish alcoholic drinks market had total revenues of $5,100.7m in 2013, representing a compound annual growth rate (CAGR) of 2% between 2009 and 2013.

Market consumption volumes declined with a compound annual rate of change (CARC) of -1% between 2009-2013, to reach a total of 616.6 million liters in 2013.

The performance of the market is forecast to accelerate, with an anticipated CAGR of 3.5% for the five-year period 2013 – 2018, which is expected to drive the market to a value of $6,057.2m by the end of 2018.

Scope

Save time carrying out entry-level research by identifying the size, growth, and leading players in the alcoholic drinks market in Denmark

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the alcoholic drinks market in Denmark

Leading company profiles reveal details of key alcoholic drinks market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Denmark alcoholic drinks market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Denmark economy

Reasons to buy

What was the size of the Denmark alcoholic drinks market by value in 2013?

What will be the size of the Denmark alcoholic drinks market in 2018?

What factors are affecting the strength of competition in the Denmark alcoholic drinks market?

How has the market performed over the last five years?

Companies mentioned

Carlsberg A/S, Diageo plc, Pernod Ricard and Royal Unibrew A/S

Table of Contents

TABLE OF CONTENTS

Executive Summary 2

Market value 2

Market value forecast 2

Market volume 2

Market volume forecast 2

Category segmentation 2

Geography segmentation 2

Market share 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 8

Market value 8

Market volume 9

Market Segmentation 10

Category segmentation 10

Geography segmentation 11

Market share 12

Market distribution 13

Market Outlook 14

Market value forecast 14

Market volume forecast 15

Five Forces Analysis 16

Summary 16

Buyer power 17

Supplier power 18

New entrants 19

Threat of substitutes 20

Degree of rivalry 21

Leading Companies 22

Carlsberg A/S 22

Diageo plc 25

Pernod Ricard 28

Royal Unibrew A/S 31

Macroeconomic Indicators 34

Country Data 34

Appendix 36

Methodology 36

Industry associations 37

Related MarketLine research 37

LIST OF TABLES

Table 1: Denmark alcoholic drinks market value: $ million, 200913 8

Table 2: Denmark alcoholic drinks market volume: million liters, 200913 9

Table 3: Denmark alcoholic drinks market category segmentation: $ million, 2013 10

Table 4: Denmark alcoholic drinks market geography segmentation: $ million, 2013 11

Table 5: Denmark alcoholic drinks market share: % share, by value, 2013 12

Table 6: Denmark alcoholic drinks market distribution: % share, by value, 2013 13

Table 7: Denmark alcoholic drinks market value forecast: $ million, 201318 14

Table 8: Denmark alcoholic drinks market volume forecast: million liters, 201318 15

Table 9: Carlsberg A/S: key facts 22

Table 10: Carlsberg A/S: key financials ($) 23

Table 11: Carlsberg A/S: key financials (DKK) 23

Table 12: Carlsberg A/S: key financial ratios 23

Table 13: Diageo plc: key facts 25

Table 14: Diageo plc: key financials ($) 26

Table 15: Diageo plc: key financials (£) 26

Table 16: Diageo plc: key financial ratios 26

Table 17: Pernod Ricard: key facts 28

Table 18: Pernod Ricard: key financials ($) 28

Table 19: Pernod Ricard: key financials (€) 29

Table 20: Pernod Ricard: key financial ratios 29

Table 21: Royal Unibrew A/S: key facts 31

Table 22: Royal Unibrew A/S: key financials ($) 31

Table 23: Royal Unibrew A/S: key financial ratios 32

Table 24: Denmark size of population (million), 200913 34

Table 25: Denmark gdp (constant 2005 prices, $ billion), 200913 34

Table 26: Denmark gdp (current prices, $ billion), 200913 34

Table 27: Denmark inflation, 200913 35

Table 28: Denmark consumer price index (absolute), 200913 35

Table 29: Denmark exchange rate, 200913 35

LIST OF FIGURES

Figure 1: Denmark alcoholic drinks market value: $ million, 200913 8

Figure 2: Denmark alcoholic drinks market volume: million liters, 200913 9

Figure 3: Denmark alcoholic drinks market category segmentation: % share, by value, 2013 10

Figure 4: Denmark alcoholic drinks market geography segmentation: % share, by value, 2013 11

Figure 5: Denmark alcoholic drinks market share: % share, by value, 2013 12

Figure 6: Denmark alcoholic drinks market distribution: % share, by value, 2013 13

Figure 7: Denmark alcoholic drinks market value forecast: $ million, 201318 14

Figure 8: Denmark alcoholic drinks market volume forecast: million liters, 201318 15

Figure 9: Forces driving competition in the alcoholic drinks market in Denmark, 2013 16

Figure 10: Drivers of buyer power in the alcoholic drinks market in Denmark, 2013 17

Figure 11: Drivers of supplier power in the alcoholic drinks market in Denmark, 2013 18

Figure 12: Factors influencing the likelihood of new entrants in the alcoholic drinks market in Denmark, 2013 19

Figure 13: Factors influencing the threat of substitutes in the alcoholic drinks market in Denmark, 2013 20

Figure 14: Drivers of degree of rivalry in the alcoholic drinks market in Denmark, 2013 21

Figure 15: Carlsberg A/S: revenues & profitability 24

Figure 16: Carlsberg A/S: assets & liabilities 24

Figure 17: Diageo plc: revenues & profitability 27

Figure 18: Diageo plc: assets & liabilities 27

Figure 19: Pernod Ricard: revenues & profitability 30

Figure 20: Pernod Ricard: assets & liabilities 30

Figure 21: Royal Unibrew A/S: revenues & profitability 32

Figure 22: Royal Unibrew A/S: assets & liabilities 33

List of Tables

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List of Figures

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