Internet Access in Hungary

Internet Access in Hungary industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Hungary internet access market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

The internet access sector consists of the total revenues generated by Internet Service Providers (ISPs) from the provision of narrowband and broadband Internet connections and wireless through both consumer and corporate channels. Market volumes represent total number of subscriptions. Any currency conversions have been calculated using constant annual average 2013 exchange rates.

The Hungarian internet access market had total revenues of $1,877.8m in 2014, representing a compound annual growth rate (CAGR) of 16.8% between 2010 and 2014.

Market consumption volume increased with a CAGR of 12.8% between 2010 and 2014, to reach a total of 5.9 million subscribers in 2014.

The performance of the market is forecast to decelerate, with an anticipated CAGR of 10.6% for the five-year period 2014 – 2019, which is expected to drive the market to a value of $3,101.8m by the end of 2019.

Scope

Save time carrying out entry-level research by identifying the size, growth, and leading players in the internet access market in Hungary

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the internet access market in Hungary

Leading company profiles reveal details of key internet access market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Hungary internet access market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Hungary economy

Reasons to buy

What was the size of the Hungary internet access market by value in 2014?

What will be the size of the Hungary internet access market in 2019?

What factors are affecting the strength of competition in the Hungary internet access market?

How has the market performed over the last five years?

Companies mentioned

Deutsche Telekom AG, Magyar Telekom Plc and UPC Magyarország

Table of Contents

TABLE OF CONTENTS

Executive Summary 2

Market value 2

Market value forecast 2

Market volume 2

Market volume forecast 2

Category segmentation 2

Geography segmentation 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 8

Market value 8

Market volume 9

Market Segmentation 10

Category segmentation 10

Geography segmentation 11

Market Outlook 12

Market value forecast 12

Market volume forecast 13

Five Forces Analysis 14

Summary 14

Buyer power 15

Supplier power 16

New entrants 17

Threat of substitutes 18

Degree of rivalry 19

Leading Companies 20

Deutsche Telekom AG 20

Magyar Telekom Plc 23

UPC Magyarország 26

Macroeconomic Indicators 27

Country Data 27

Appendix 29

Methodology 29

Industry associations 30

Related MarketLine research 30

LIST OF TABLES

Table 1: Hungary internet access market value: $ million, 201014 8

Table 2: Hungary internet access market volume: thousand subscribers, 201014 9

Table 3: Hungary internet access market category segmentation: thousand subscribers, 2014 10

Table 4: Hungary internet access market geography segmentation: $ million, 2014 11

Table 5: Hungary internet access market value forecast: $ million, 201419 12

Table 6: Hungary internet access market volume forecast: thousand subscribers, 201419 13

Table 7: Deutsche Telekom AG: key facts 20

Table 8: Deutsche Telekom AG: key financials ($) 21

Table 9: Deutsche Telekom AG: key financials (€) 21

Table 10: Deutsche Telekom AG: key financial ratios 21

Table 11: Magyar Telekom Plc: key facts 23

Table 12: Magyar Telekom Plc: key financials ($) 24

Table 13: Magyar Telekom Plc: key financials (HUF) 24

Table 14: Magyar Telekom Plc: key financial ratios 24

Table 15: UPC Magyarország: key facts 26

Table 16: Hungary size of population (million), 201014 27

Table 17: Hungary gdp (constant 2005 prices, $ billion), 201014 27

Table 18: Hungary gdp (current prices, $ billion), 201014 27

Table 19: Hungary inflation, 201014 28

Table 20: Hungary consumer price index (absolute), 201014 28

Table 21: Hungary exchange rate, 201014 28

LIST OF FIGURES

Figure 1: Hungary internet access market value: $ million, 201014 8

Figure 2: Hungary internet access market volume: thousand subscribers, 201014 9

Figure 3: Hungary internet access market category segmentation: % share, by volume, 2014 10

Figure 4: Hungary internet access market geography segmentation: % share, by value, 2014 11

Figure 5: Hungary internet access market value forecast: $ million, 201419 12

Figure 6: Hungary internet access market volume forecast: thousand subscribers, 201419 13

Figure 7: Forces driving competition in the internet access market in Hungary, 2014 14

Figure 8: Drivers of buyer power in the internet access market in Hungary, 2014 15

Figure 9: Drivers of supplier power in the internet access market in Hungary, 2014 16

Figure 10: Factors influencing the likelihood of new entrants in the internet access market in Hungary, 2014 17

Figure 11: Factors influencing the threat of substitutes in the internet access market in Hungary, 2014 18

Figure 12: Drivers of degree of rivalry in the internet access market in Hungary, 2014 19

Figure 13: Deutsche Telekom AG: revenues & profitability 22

Figure 14: Deutsche Telekom AG: assets & liabilities 22

Figure 15: Magyar Telekom Plc: revenues & profitability 25

Figure 16: Magyar Telekom Plc: assets & liabilities 25

List of Tables

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List of Figures

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