Textile Washing Products in Germany

Textile Washing Products in Germany industry profile provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast to 2018). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Germany textile washing products market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

  • The textile washing products market consists of the retail sale of powder detergents, liquid detergents, fabric conditioners, stain removers and other additives, laundry bleach, detergent tablets, and other textile washing products (including limescale preventers, fabric fresheners, carpet cleaners and other detergents).The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2013 annual average exchange rates.
  • The German textile washing products market had total revenues of $2.6bn in 2013, representing a compound annual growth rate (CAGR) of 1.2% between 2009 and 2013.
  • Supermarkets / hypermarkets account for the largest proportion of sales in the German textile washing products market in 2013, sales through this channel generated $1.4bn, equivalent to 54.5% of the market's overall value.
  • The performance of the market is forecast to accelerate, with an anticipated CAGR of 1.7% for the five-year period 2013 - 2018, which is expected to drive the market to a value of $2.8bn by the end of 2018.

Scope

Save time carrying out entry-level research by identifying the size, growth, and leading players in the textile washing products market in Germany

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the textile washing products market in Germany

Leading company profiles reveal details of key textile washing products market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Germany textile washing products market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Germany economy

Reasons to buy

What was the size of the Germany textile washing products market by value in 2013?

What will be the size of the Germany textile washing products market in 2018?

What factors are affecting the strength of competition in the Germany textile washing products market?

How has the market performed over the last five years?

Companies mentioned

Henkel AG & Co. KGaA, The Procter & Gamble Company and Unilever

Henkel AG & Co. KGaA, The Procter & Gamble Company and Unilever

Table of Contents

TABLE OF CONTENTS

Executive Summary 2

Market value 2

Market value forecast 2

Category segmentation 2

Geography segmentation 2

Market share 2

Market rivalry 2 ...

TABLE OF CONTENTS

Executive Summary 2

Market value 2

Market value forecast 2

Category segmentation 2

Geography segmentation 2

Market share 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 8

Market value 8

Market Segmentation 9

Category segmentation 9

Geography segmentation 10

Market share 11

Market distribution 12

Market Outlook 13

Market value forecast 13

Five Forces Analysis 14

Summary 14

Buyer power 15

Supplier power 16

New entrants 17

Threat of substitutes 18

Degree of rivalry 19

Leading Companies 20

Henkel AG & Co. KGaA 20

The Procter & Gamble Company 23

Unilever 26

Macroeconomic Indicators 29

Country Data 29

Appendix 31

Methodology 31

Industry associations 32

Related MarketLine research 32

LIST OF TABLES

Table 1: Germany textile washing products market value: $ million, 2009–13 8

Table 2: Germany textile washing products market category segmentation: $ million, 2013 9

Table 3: Germany textile washing products market geography segmentation: $ million, 2013 10

Table 4: Germany textile washing products market share: % share, by value, 2013 11

Table 5: Germany textile washing products market distribution: % share, by value, 2013 12

Table 6: Germany textile washing products market value forecast: $ million, 2013–18 13

Table 7: Henkel AG & Co. KGaA: key facts 20

Table 8: Henkel AG & Co. KGaA: key financials ($) 21

Table 9: Henkel AG & Co. KGaA: key financials (€) 21

Table 10: Henkel AG & Co. KGaA: key financial ratios 21

Table 11: The Procter & Gamble Company: key facts 23

Table 12: The Procter & Gamble Company: key financials ($) 24

Table 13: The Procter & Gamble Company: key financial ratios 24

Table 14: Unilever: key facts 26

Table 15: Unilever: key financials ($) 27

Table 16: Unilever: key financials (€) 27

Table 17: Unilever: key financial ratios 27

Table 18: Germany size of population (million), 2009–13 29

Table 19: Germany gdp (constant 2005 prices, $ billion), 2009–13 29

Table 20: Germany gdp (current prices, $ billion), 2009–13 29

Table 21: Germany inflation, 2009–13 30

Table 22: Germany consumer price index (absolute), 2009–13 30

Table 23: Germany exchange rate, 2009–13 30

LIST OF FIGURES

Figure 1: Germany textile washing products market value: $ million, 2009–13 8

Figure 2: Germany textile washing products market category segmentation: % share, by value, 2013 9

Figure 3: Germany textile washing products market geography segmentation: % share, by value, 2013 10

Figure 4: Germany textile washing products market share: % share, by value, 2013 11

Figure 5: Germany textile washing products market distribution: % share, by value, 2013 12

Figure 6: Germany textile washing products market value forecast: $ million, 2013–18 13

Figure 7: Forces driving competition in the textile washing products market in Germany, 2013 14

Figure 8: Drivers of buyer power in the textile washing products market in Germany, 2013 15

Figure 9: Drivers of supplier power in the textile washing products market in Germany, 2013 16

Figure 10: Factors influencing the likelihood of new entrants in the textile washing products market in Germany, 2013 17

Figure 11: Factors influencing the threat of substitutes in the textile washing products market in Germany, 2013 18

Figure 12: Drivers of degree of rivalry in the textile washing products market in Germany, 2013 19

Figure 13: Henkel AG & Co. KGaA: revenues & profitability 22

Figure 14: Henkel AG & Co. KGaA: assets & liabilities 22

Figure 15: The Procter & Gamble Company: revenues & profitability 25

Figure 16: The Procter & Gamble Company: assets & liabilities 25

Figure 17: Unilever: revenues & profitability 28

Figure 18: Unilever: assets & liabilities 28

List of Tables

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List of Figures

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