Fruit & Vegetables in the United States

Fruit & Vegetables in the United States industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the United States fruit & vegetables market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

The fruit and vegetable market is taken to be the sale to consumers of fresh fruit and fresh vegetables, including potatoes. Processed and preserved fruit and vegetables, including juices, frozen, and canned products are excluded. Volumes are calculated from per capita availability and mid-year populations, where 'availability' denotes the quantities sold (or otherwise available) to consumers without regard to whether the produce is physically consumed or not. All currency convertions have been performed using a constant annual average 2013 exchange rate.

The US fruit and vegetables market is expected to generate total revenues of $117,489.3m in 2014, representing a compound annual growth rate (CAGR) of 2% between 2010 and 2014.

Market consumption volume is forecast to increase with a CAGR of 0.7% between 2010 and 2014, to reach a total of 44.8 million units in 2014.

The performance of the market is forecast to follow a similar pattern with an anticipated CAGR of 2.2% for the five-year period 2014 – 2019, which is expected to drive the market to a value of $130,988.8m by the end of 2019.

Scope

Save time carrying out entry-level research by identifying the size, growth, and leading players in the fruit & vegetables market in the United States

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the fruit & vegetables market in the United States

Leading company profiles reveal details of key fruit & vegetables market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the United States fruit & vegetables market with five year forecasts

Macroeconomic indicators provide insight into general trends within the United States economy

Reasons to buy

What was the size of the United States fruit & vegetables market by value in 2014?

What will be the size of the United States fruit & vegetables market in 2019?

What factors are affecting the strength of competition in the United States fruit & vegetables market?

How has the market performed over the last five years?

Companies mentioned

The Kroger Co., Safeway Inc., SUPERVALU INC. and Wal-Mart Stores, Inc.

Table of Contents

TABLE OF CONTENTS

Executive Summary 2

Market value 2

Market value forecast 2

Market volume 2

Market volume forecast 2

Category segmentation 2

Geography segmentation 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 8

Market value 8

Market volume 9

Market Segmentation 10

Category segmentation 10

Geography segmentation 11

Market Outlook 12

Market value forecast 12

Market volume forecast 13

Five Forces Analysis 14

Summary 14

Buyer power 15

Supplier power 16

New entrants 17

Threat of substitutes 18

Degree of rivalry 19

Leading Companies 20

The Kroger Co. 20

Safeway Inc. 23

SUPERVALU INC. 26

Wal-Mart Stores, Inc. 29

Macroeconomic Indicators 33

Country Data 33

Appendix 35

Methodology 35

Industry associations 36

Related MarketLine research 36

LIST OF TABLES

Table 1: United States fruit & vegetables market value: $ million, 201014(e) 8

Table 2: United States fruit & vegetables market volume: million units, 201014(e) 9

Table 3: United States fruit & vegetables market category segmentation: $ million, 2014(e) 10

Table 4: United States fruit & vegetables market geography segmentation: $ million, 2014(e) 11

Table 5: United States fruit & vegetables market value forecast: $ million, 201419 12

Table 6: United States fruit & vegetables market volume forecast: million units, 201419 13

Table 7: The Kroger Co.: key facts 20

Table 8: The Kroger Co.: key financials ($) 21

Table 9: The Kroger Co.: key financial ratios 21

Table 10: Safeway Inc.: key facts 23

Table 11: Safeway Inc.: key financials ($) 24

Table 12: Safeway Inc.: key financial ratios 24

Table 13: SUPERVALU INC.: key facts 26

Table 14: SUPERVALU INC.: key financials ($) 27

Table 15: SUPERVALU INC.: key financial ratios 27

Table 16: Wal-Mart Stores, Inc.: key facts 29

Table 17: Wal-Mart Stores, Inc.: key financials ($) 30

Table 18: Wal-Mart Stores, Inc.: key financial ratios 31

Table 19: United States size of population (million), 201014 33

Table 20: United States gdp (constant 2005 prices, $ billion), 201014 33

Table 21: United States gdp (current prices, $ billion), 201014 33

Table 22: United States inflation, 201014 34

Table 23: United States consumer price index (absolute), 201014 34

Table 24: United States exchange rate, 201014 34

LIST OF FIGURES

Figure 1: United States fruit & vegetables market value: $ million, 201014(e) 8

Figure 2: United States fruit & vegetables market volume: million units, 201014(e) 9

Figure 3: United States fruit & vegetables market category segmentation: % share, by value, 2014(e) 10

Figure 4: United States fruit & vegetables market geography segmentation: % share, by value, 2014(e) 11

Figure 5: United States fruit & vegetables market value forecast: $ million, 201419 12

Figure 6: United States fruit & vegetables market volume forecast: million units, 201419 13

Figure 7: Forces driving competition in the fruit & vegetables market in the United States, 2014 14

Figure 8: Drivers of buyer power in the fruit & vegetables market in the United States, 2014 15

Figure 9: Drivers of supplier power in the fruit & vegetables market in the United States, 2014 16

Figure 10: Factors influencing the likelihood of new entrants in the fruit & vegetables market in the United States, 2014 17

Figure 11: Factors influencing the threat of substitutes in the fruit & vegetables market in the United States, 2014 18

Figure 12: Drivers of degree of rivalry in the fruit & vegetables market in the United States, 2014 19

Figure 13: The Kroger Co.: revenues & profitability 22

Figure 14: The Kroger Co.: assets & liabilities 22

Figure 15: Safeway Inc.: revenues & profitability 25

Figure 16: Safeway Inc.: assets & liabilities 25

Figure 17: SUPERVALU INC.: revenues & profitability 27

Figure 18: SUPERVALU INC.: assets & liabilities 28

Figure 19: Wal-Mart Stores, Inc.: revenues & profitability 31

Figure 20: Wal-Mart Stores, Inc.: assets & liabilities 32

List of Tables

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List of Figures

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