Spirits in Turkey

Spirits in Turkey industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Turkey spirits market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

  • The spirits market consists of the sale of brandy, liqueurs, rum, specialty spirits, vodka, whisky and other (Tequila & Mezcal and Gin & Genever). The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2014 annual average exchange rates.
  • The Turkish spirits market had total revenues of $2,269.4m in 2014, representing a compound annual growth rate (CAGR) of 3% between 2010 and 2014.
  • The Turkish spirits market had total revenues of $2,269.4m in 2014, representing a compound annual growth rate (CAGR) of 3% between 2010 and 2014.
  • The performance of the market is forecast to accelerate, with an anticipated CAGR of 4.1% for the five-year period 2014 - 2019, which is expected to drive the market to a value of $2,779.5m by the end of 2019.

Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the spirits market in Turkey

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the spirits market in Turkey

Leading company profiles reveal details of key spirits market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Turkey spirits market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the Turkey economy

Reasons to buy

What was the size of the Turkey spirits market by value in 2014?

What will be the size of the Turkey spirits market in 2019?

What factors are affecting the strength of competition in the Turkey spirits market?

How has the market performed over the last five years?

Who are the top competitiors in Turkey's spirits market?

Companies mentioned

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Table of Contents

TABLE OF CONTENTS

Executive Summary 2

Market value 2

Market value forecast 2

Market volume 2

Market volume forecast 2

Category segmentation 2

Geography segmentation ...

TABLE OF CONTENTS

Executive Summary 2

Market value 2

Market value forecast 2

Market volume 2

Market volume forecast 2

Category segmentation 2

Geography segmentation 2

Market share 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 8

Market value 8

Market volume 9

Market Segmentation 10

Category segmentation 10

Geography segmentation 11

Market share 12

Market distribution 13

Market Outlook 14

Market value forecast 14

Market volume forecast 15

Five Forces Analysis 16

Summary 16

Buyer power 18

Supplier power 19

New entrants 20

Threat of substitutes 21

Degree of rivalry 22

Leading Companies 23

Bacardi Limited 23

Diageo plc 24

Pernod Ricard SA 28

Macroeconomic Indicators 31

Country Data 31

Methodology 33

Industry associations 34

Related MarketLine research 34

Appendix 35

About MarketLine 35

LIST OF TABLES

Table 1: Turkey spirits market value: $ million, 2010–14 8

Table 2: Turkey spirits market volume: million liters, 2010–14 9

Table 3: Turkey spirits market category segmentation: $ million, 2014 10

Table 4: Turkey spirits market geography segmentation: $ million, 2014 11

Table 5: Turkey spirits market share: % share, by volume, 2014 12

Table 6: Turkey spirits market distribution: % share, by value, 2014 13

Table 7: Turkey spirits market value forecast: $ million, 2014–19 14

Table 8: Turkey spirits market volume forecast: million liters, 2014–19 15

Table 9: Bacardi Limited: key facts 23

Table 10: Diageo plc: key facts 24

Table 11: Diageo plc: key financials ($) 25

Table 12: Diageo plc: key financials (£) 26

Table 13: Diageo plc: key financial ratios 26

Table 14: Pernod Ricard SA: key facts 28

Table 15: Pernod Ricard SA: key financials ($) 28

Table 16: Pernod Ricard SA: key financials (€) 29

Table 17: Pernod Ricard SA: key financial ratios 29

Table 18: Turkey size of population (million), 2010–14 31

Table 19: Turkey gdp (constant 2005 prices, $ billion), 2010–14 31

Table 20: Turkey gdp (current prices, $ billion), 2010–14 31

Table 21: Turkey inflation, 2010–14 32

Table 22: Turkey consumer price index (absolute), 2010–14 32

Table 23: Turkey exchange rate, 2010–14 32

LIST OF FIGURES

Figure 1: Turkey spirits market value: $ million, 2010–14 8

Figure 2: Turkey spirits market volume: million liters, 2010–14 9

Figure 3: Turkey spirits market category segmentation: % share, by value, 2014 10

Figure 4: Turkey spirits market geography segmentation: % share, by value, 2014 11

Figure 5: Turkey spirits market share: % share, by volume, 2014 12

Figure 6: Turkey spirits market distribution: % share, by value, 2014 13

Figure 7: Turkey spirits market value forecast: $ million, 2014–19 14

Figure 8: Turkey spirits market volume forecast: million liters, 2014–19 15

Figure 9: Forces driving competition in the spirits market in Turkey, 2014 16

Figure 10: Drivers of buyer power in the spirits market in Turkey, 2014 18

Figure 11: Drivers of supplier power in the spirits market in Turkey, 2014 19

Figure 12: Factors influencing the likelihood of new entrants in the spirits market in Turkey, 2014 20

Figure 13: Factors influencing the threat of substitutes in the spirits market in Turkey, 2014 21

Figure 14: Drivers of degree of rivalry in the spirits market in Turkey, 2014 22

Figure 15: Diageo plc: revenues & profitability 26

Figure 16: Diageo plc: assets & liabilities 27

Figure 17: Pernod Ricard SA: revenues & profitability 30

Figure 18: Pernod Ricard SA: assets & liabilities 30

List of Tables

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List of Figures

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