Broadcasting & Cable TV in Brazil industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Brazil broadcasting & cable tv market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
- The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming. The market is valued as the revenues generated by broadcasters through advertising, subscriptions, or public funds (either through TV licenses, general taxation, or donations). Any currency conversions included in this report have been calculated using 2014 annual average exchange rates.
- The Brazilian broadcasting & cable TV market had total revenues of $18.9bn in 2014, representing a compound annual growth rate (CAGR) of 16.4% between 2010 and 2014.
- The TV advertising segment was the market's most lucrative in 2014, with total revenues of $9.8bn, equivalent to 51.9% of the market's overall value.
- The performance of the market is forecast to decelerate, with an anticipated CAGR of 14.2% for the five-year period 2014 - 2019, which is expected to drive the market to a value of $36.7bn by the end of 2019.
Scope
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the broadcasting & cable tv market in Brazil
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the broadcasting & cable tv market in Brazil
Leading company profiles reveal details of key broadcasting & cable tv market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Brazil broadcasting & cable tv market with five year forecasts
Macroeconomic indicators provide insight into general trends within the Brazil economy
Reasons to buy
What was the size of the Brazil broadcasting & cable tv market by value in 2014?
What will be the size of the Brazil broadcasting & cable tv market in 2019?
What factors are affecting the strength of competition in the Brazil broadcasting & cable tv market?
How has the market performed over the last five years?
What are the main segments that make up Brazil's broadcasting & cable tv market?
Companies mentioned
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Table of Contents
TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Category segmentation 2
Geography segmentation 2
Market rivalry 2
Market Overview 7 ...
TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Category segmentation 2
Geography segmentation 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market Segmentation 9
Category segmentation 9
Geography segmentation 10
Market Outlook 11
Market value forecast 11
Five Forces Analysis 12
Summary 12
Buyer power 13
Supplier power 14
New entrants 15
Threat of substitutes 16
Degree of rivalry 17
Leading Companies 18
Rede Globo 18
Sistema Brasileiro de Televisão Ltda. 19
Macroeconomic Indicators 20
Country Data 20
Methodology 22
Industry associations 23
Related MarketLine research 23
Appendix 24
About MarketLine 24
LIST OF TABLES
Table 1: Brazil broadcasting & cable tv market value: $ billion, 2010–14 8
Table 2: Brazil broadcasting & cable tv market category segmentation: $ billion, 2014 9
Table 3: Brazil broadcasting & cable tv market geography segmentation: $ billion, 2014 10
Table 4: Brazil broadcasting & cable tv market value forecast: $ billion, 2014–19 11
Table 5: Rede Globo: key facts 18
Table 6: Sistema Brasileiro de Televisão Ltda.: key facts 19
Table 7: Brazil size of population (million), 2010–14 20
Table 8: Brazil gdp (constant 2005 prices, $ billion), 2010–14 20
Table 9: Brazil gdp (current prices, $ billion), 2010–14 20
Table 10: Brazil inflation, 2010–14 21
Table 11: Brazil consumer price index (absolute), 2010–14 21
Table 12: Brazil exchange rate, 2010–14 21
LIST OF FIGURES
Figure 1: Brazil broadcasting & cable tv market value: $ billion, 2010–14 8
Figure 2: Brazil broadcasting & cable tv market category segmentation: % share, by value, 2014 9
Figure 3: Brazil broadcasting & cable tv market geography segmentation: % share, by value, 2014 10
Figure 4: Brazil broadcasting & cable tv market value forecast: $ billion, 2014–19 11
Figure 5: Forces driving competition in the broadcasting & cable tv market in Brazil, 2014 12
Figure 6: Drivers of buyer power in the broadcasting & cable tv market in Brazil, 2014 13
Figure 7: Drivers of supplier power in the broadcasting & cable tv market in Brazil, 2014 14
Figure 8: Factors influencing the likelihood of new entrants in the broadcasting & cable tv market in Brazil, 2014 15
Figure 9: Factors influencing the threat of substitutes in the broadcasting & cable tv market in Brazil, 2014 16
Figure 10: Drivers of degree of rivalry in the broadcasting & cable tv market in Brazil, 2014 17
List of Tables
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List of Figures
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