Mobile Phones in Scandinavia

Mobile Phones in Scandinavia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Scandinavia mobile phones market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

The mobile phone market consists of all cell phones used for mobile telephony. The market is split into two segments: feature phones and smartphones. Smartphones are defined as advanced cell phones that serve as computing devices in addition to being mobile handsets and that run on an advanced mobile operating system. Key examples of smartphones include the Apple iPhone range (which run on the iOS operating system), Samsung Galaxy S6 (which runs on the Android operating system) and Blackberry and Windows Phone handsets. Feature phones are defined as cell phones that are not considered to be smartphones. Feature phones may still offer some features that smartphones do, such as the ability to browse the Internet, listen to music or take pictures, but have significantly less computational power than smartphones. Key examples of feature phones include the Nokia 215 and the LG Rumor Touch. The market does not include other types of handset, such as cordless phones in which a short-range radio link is used to communicate between the handset and a fixed-line base station, or those used for specialized applications such as two-way radio, etc. Market volumes for a given year are defined as the number of shipments to end-users, including both new uptake and renewal purchases and market values have been calculated using average selling prices before the impact of carrier subsidies. The units in the report represent number of phones delivered to users each year, not the total number of phones in existence. All currency conversions are carried out at constant average annual 2014 exchange rates.

The Scandinavian mobile phones market had total revenues of $4.6bn in 2014, representing a compound annual growth rate (CAGR) of 7.3% between 2010 and 2014.

The market volume declined with a compound annual rate of change (CARC) of -1.7% between 2010 and 2014, to reach a total of 9.6 million handsets in 2014.

The performance of the market is forecast to decline, with an anticipated CARC of -6% for the five-year period 2014 – 2019, which is expected to drive the market to a value of $3.3bn by the end of 2019.

Scope

Save time carrying out entry-level research by identifying the size, growth, and leading players in the mobile phones market in Scandinavia

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile phones market in Scandinavia

Leading company profiles reveal details of key mobile phones market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Scandinavia mobile phones market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Scandinavia economy

Reasons to buy

What was the size of the Scandinavia mobile phones market by value in 2014?

What will be the size of the Scandinavia mobile phones market in 2019?

What factors are affecting the strength of competition in the Scandinavia mobile phones market?

How has the market performed over the last five years?

Companies mentioned

None

Table of Contents

TABLE OF CONTENTS

Executive Summary 2

Market value 2

Market value forecast 2

Market volume 2

Market volume forecast 2

Category segmentation 2

Geography segmentation 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 9

Market value 9

Market volume 10

Market Segmentation 11

Category segmentation 11

Geography segmentation 12

Market Outlook 13

Market value forecast 13

Market volume forecast 14

Five Forces Analysis 15

Summary 15

Buyer power 16

Supplier power 17

New entrants 19

Threat of substitutes 21

Degree of rivalry 22

Leading Companies 24

Apple Inc. 24

HTC Corporation 29

Samsung Electronics Co., Ltd. 32

Sony Mobile Communications AB 35

Methodology 36

Industry associations 37

Related MarketLine research 37

Appendix 38

About MarketLine 38

LIST OF TABLES

Table 1: Scandinavia mobile phones market value: $ billion, 201014 9

Table 2: Scandinavia mobile phones market volume: million handsets, 201014 10

Table 3: Scandinavia mobile phones market category segmentation: million handsets, 2014 11

Table 4: Scandinavia mobile phones market geography segmentation: $ billion, 2014 12

Table 5: Scandinavia mobile phones market value forecast: $ billion, 201419 13

Table 6: Scandinavia mobile phones market volume forecast: million handsets, 201419 14

Table 7: Apple Inc.: key facts 24

Table 8: Apple Inc.: key financials ($) 27

Table 9: Apple Inc.: key financial ratios 27

Table 10: HTC Corporation: key facts 29

Table 11: HTC Corporation: key financials ($) 29

Table 12: HTC Corporation: key financials (NT$) 30

Table 13: HTC Corporation: key financial ratios 30

Table 14: Samsung Electronics Co., Ltd.: key facts 32

Table 15: Samsung Electronics Co., Ltd.: key financials ($) 33

Table 16: Samsung Electronics Co., Ltd.: key financials (KRW) 33

Table 17: Samsung Electronics Co., Ltd.: key financial ratios 33

Table 18: Sony Mobile Communications AB: key facts 35

LIST OF FIGURES

Figure 1: Scandinavia mobile phones market value: $ billion, 201014 9

Figure 2: Scandinavia mobile phones market volume: million handsets, 201014 10

Figure 3: Scandinavia mobile phones market category segmentation: % share, by volume, 2014 11

Figure 4: Scandinavia mobile phones market geography segmentation: % share, by value, 2014 12

Figure 5: Scandinavia mobile phones market value forecast: $ billion, 201419 13

Figure 6: Scandinavia mobile phones market volume forecast: million handsets, 201419 14

Figure 7: Forces driving competition in the mobile phones market in Scandinavia, 2014 15

Figure 8: Drivers of buyer power in the mobile phones market in Scandinavia, 2014 16

Figure 9: Drivers of supplier power in the mobile phones market in Scandinavia, 2014 17

Figure 10: Factors influencing the likelihood of new entrants in the mobile phones market in Scandinavia, 2014 19

Figure 11: Factors influencing the threat of substitutes in the mobile phones market in Scandinavia, 2014 21

Figure 12: Drivers of degree of rivalry in the mobile phones market in Scandinavia, 2014 22

Figure 13: Apple Inc.: revenues & profitability 27

Figure 14: Apple Inc.: assets & liabilities 28

Figure 15: HTC Corporation: revenues & profitability 30

Figure 16: HTC Corporation: assets & liabilities 31

Figure 17: Samsung Electronics Co., Ltd.: revenues & profitability 34

Figure 18: Samsung Electronics Co., Ltd.: assets & liabilities 34

List of Tables

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List of Figures

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