Mobile Phones in North America

Mobile Phones in North America industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the North America mobile phones market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

The mobile phone market consists of all cell phones used for mobile telephony. The market is split into two segments: feature phones and smartphones. Smartphones are defined as advanced cell phones that serve as computing devices in addition to being mobile handsets and that run on an advanced mobile operating system. Key examples of smartphones include the Apple iPhone range (which run on the iOS operating system), Samsung Galaxy S6 (which runs on the Android operating system) and Blackberry and Windows Phone handsets. Feature phones are defined as cell phones that are not considered to be smartphones. Feature phones may still offer some features that smartphones do, such as the ability to browse the Internet, listen to music or take pictures, but have significantly less computational power than smartphones. Key examples of feature phones include the Nokia 215 and the LG Rumor Touch. The market does not include other types of handset, such as cordless phones in which a short-range radio link is used to communicate between the handset and a fixed-line base station, or those used for specialized applications such as two-way radio, etc. Market volumes for a given year are defined as the number of shipments to end-users, including both new uptake and renewal purchases and market values have been calculated using average selling prices before the impact of carrier subsidies. The units in the report represent number of phones delivered to users each year, not the total number of phones in existence. All currency conversions are carried out at constant average annual 2014 exchange rates.

The North American mobile phones market had total revenues of $89.0bn in 2014, representing a compound annual growth rate (CAGR) of 20.7% between 2010 and 2014.

The market volume increased with a CAGR of 8.9% between 2010 and 2014, to reach a total of 233 million handsets in 2014.

The performance of the market is forecast to decline, with an anticipated compound annual rate of change (CARC) of -0.4% for the five-year period 2014 – 2019, which is expected to drive the market to a value of $87.4bn by the end of 2019.

Scope

Save time carrying out entry-level research by identifying the size, growth, and leading players in the mobile phones market in North America

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile phones market in North America

Leading company profiles reveal details of key mobile phones market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the North America mobile phones market with five year forecasts

Macroeconomic indicators provide insight into general trends within the North America economy

Reasons to buy

What was the size of the North America mobile phones market by value in 2014?

What will be the size of the North America mobile phones market in 2019?

What factors are affecting the strength of competition in the North America mobile phones market?

How has the market performed over the last five years?

Companies mentioned

None

Table of Contents

TABLE OF CONTENTS

Executive Summary 2

Market value 2

Market value forecast 2

Market volume 2

Market volume forecast 2

Category segmentation 2

Geography segmentation 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 9

Market value 9

Market volume 10

Market Segmentation 11

Category segmentation 11

Geography segmentation 12

Market Outlook 13

Market value forecast 13

Market volume forecast 14

Five Forces Analysis 15

Summary 15

Buyer power 16

Supplier power 17

New entrants 19

Threat of substitutes 21

Degree of rivalry 22

Leading Companies 24

Apple Inc. 24

Lenovo Group Limited 29

LG Electronics, Inc. 32

Samsung Electronics Co., Ltd. 35

Methodology 38

Industry associations 39

Related MarketLine research 39

Appendix 40

About MarketLine 40

LIST OF TABLES

Table 1: North America mobile phones market value: $ billion, 201014 9

Table 2: North America mobile phones market volume: million handsets, 201014 10

Table 3: North America mobile phones market category segmentation: million handsets, 2014 11

Table 4: North America mobile phones market geography segmentation: $ billion, 2014 12

Table 5: North America mobile phones market value forecast: $ billion, 201419 13

Table 6: North America mobile phones market volume forecast: million handsets, 201419 14

Table 7: Apple Inc.: key facts 24

Table 8: Apple Inc.: key financials ($) 27

Table 9: Apple Inc.: key financial ratios 27

Table 10: Lenovo Group Limited: key facts 29

Table 11: Lenovo Group Limited: key financials ($) 30

Table 12: Lenovo Group Limited: key financial ratios 30

Table 13: LG Electronics, Inc.: key facts 32

Table 14: LG Electronics, Inc.: key financials ($) 33

Table 15: LG Electronics, Inc.: key financials (KRW) 33

Table 16: LG Electronics, Inc.: key financial ratios 33

Table 17: Samsung Electronics Co., Ltd.: key facts 35

Table 18: Samsung Electronics Co., Ltd.: key financials ($) 36

Table 19: Samsung Electronics Co., Ltd.: key financials (KRW) 36

Table 20: Samsung Electronics Co., Ltd.: key financial ratios 36

LIST OF FIGURES

Figure 1: North America mobile phones market value: $ billion, 201014 9

Figure 2: North America mobile phones market volume: million handsets, 201014 10

Figure 3: North America mobile phones market category segmentation: % share, by volume, 2014 11

Figure 4: North America mobile phones market geography segmentation: % share, by value, 2014 12

Figure 5: North America mobile phones market value forecast: $ billion, 201419 13

Figure 6: North America mobile phones market volume forecast: million handsets, 201419 14

Figure 7: Forces driving competition in the mobile phones market in North America, 2014 15

Figure 8: Drivers of buyer power in the mobile phones market in North America, 2014 16

Figure 9: Drivers of supplier power in the mobile phones market in North America, 2014 17

Figure 10: Factors influencing the likelihood of new entrants in the mobile phones market in North America, 2014 19

Figure 11: Factors influencing the threat of substitutes in the mobile phones market in North America, 2014 21

Figure 12: Drivers of degree of rivalry in the mobile phones market in North America, 2014 22

Figure 13: Apple Inc.: revenues & profitability 27

Figure 14: Apple Inc.: assets & liabilities 28

Figure 15: Lenovo Group Limited: revenues & profitability 31

Figure 16: Lenovo Group Limited: assets & liabilities 31

Figure 17: LG Electronics, Inc.: revenues & profitability 34

Figure 18: LG Electronics, Inc.: assets & liabilities 34

Figure 19: Samsung Electronics Co., Ltd.: revenues & profitability 37

Figure 20: Samsung Electronics Co., Ltd.: assets & liabilities 37

List of Tables

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List of Figures

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