Consumer Electronics in Turkey

Consumer Electronics in Turkey industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Turkey consumer electronics market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

The consumer electronics market consists of the total revenues generated through the sale of audio visual equipment and photographic equipment designed primarily for domestic use. The audio visual equipment segment includes CD Players, DVD and Blu-ray Players / Recorders, hi-fi systems, home theatre, in-car entertainment systems, portable digital audio, radios, televisions and video recorders. The photographic equipment market values the total sales of camcorders, cameras and photographic equipment & optical instruments. Camcorders include all camcorders across all price ranges. Cameras include all cameras across all price ranges. Photographic equipment and optical instruments includes all camera and camcorder accessories, binoculars and telescopes. The market is valued at retail selling price (RSP) with any currency conversions calculated using constant 2014 annual average exchange rates.

The Turkish consumer electronics market had total revenues of $1.9bn in 2014, representing a compound annual growth rate (CAGR) of 11.5% between 2010 and 2014.

The audio & visual equipment segment was the most lucrative for the Turkish consumer electronics market in 2014, with total revenues of $1.9bn, equivalent to 98.2% of the market's overall value.

The performance of the market is forecast to decelerate, with an anticipated CAGR of 8.5% for the five-year period 2014 – 2019, which is expected to drive the market to a value of $2.3bn by the end of 2019.

Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the consumer electronics market in Turkey

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the consumer electronics market in Turkey

Leading company profiles reveal details of key consumer electronics market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Turkey consumer electronics market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Turkey economy

Reasons to buy

What was the size of the Turkey consumer electronics market by value in 2014?

What will be the size of the Turkey consumer electronics market in 2019?

What factors are affecting the strength of competition in the Turkey consumer electronics market?

How has the market performed over the last five years?

What are the main segments that make up Turkey's consumer electronics market?

Companies mentioned

Bimeks Bilgi Islem Ve Dis Ti, Euronics International BV, Metro AG and Haci Omer Sabanci Holding A.S.

Table of Contents

TABLE OF CONTENTS

Executive Summary 2

Market value 2

Market value forecast 2

Category segmentation 2

Geography segmentation 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 8

Market value 8

Market Segmentation 9

Category segmentation 9

Geography segmentation 10

Market Outlook 11

Market value forecast 11

Five Forces Analysis 12

Summary 12

Buyer power 13

Supplier power 14

New entrants 15

Threat of substitutes 16

Degree of rivalry 17

Leading Companies 18

Bimeks Bilgi Islem Ve Dis Ti 18

Euronics International BV 21

Metro AG 22

Haci Omer Sabanci Holding A.S. 26

Macroeconomic Indicators 29

Country Data 29

Methodology 31

Industry associations 32

Related MarketLine research 32

Appendix 33

About MarketLine 33

LIST OF TABLES

Table 1: Turkey consumer electronics market value: $ million, 201014 8

Table 2: Turkey consumer electronics market category segmentation: $ million, 2014 9

Table 3: Turkey consumer electronics market geography segmentation: $ million, 2014 10

Table 4: Turkey consumer electronics market value forecast: $ million, 201419 11

Table 5: Bimeks Bilgi Islem Ve Dis Ti: key facts 18

Table 6: Bimeks Bilgi Islem Ve Dis Ti: key financials ($) 18

Table 7: Bimeks Bilgi Islem Ve Dis Ti: key financials (TL) 19

Table 8: Bimeks Bilgi Islem Ve Dis Ti: key financial ratios 19

Table 9: Euronics International BV: key facts 21

Table 10: Metro AG: key facts 22

Table 11: Metro AG: key financials ($) 23

Table 12: Metro AG: key financials (€) 23

Table 13: Metro AG: key financial ratios 24

Table 14: Haci Omer Sabanci Holding A.S.: key facts 26

Table 15: Haci Omer Sabanci Holding A.S.: key financials ($) 26

Table 16: Haci Omer Sabanci Holding A.S.: key financials (TL) 27

Table 17: Haci Omer Sabanci Holding A.S.: key financial ratios 27

Table 18: Turkey size of population (million), 201014 29

Table 19: Turkey gdp (constant 2005 prices, $ billion), 201014 29

Table 20: Turkey gdp (current prices, $ billion), 201014 29

Table 21: Turkey inflation, 201014 30

Table 22: Turkey consumer price index (absolute), 201014 30

Table 23: Turkey exchange rate, 201014 30

LIST OF FIGURES

Figure 1: Turkey consumer electronics market value: $ million, 201014 8

Figure 2: Turkey consumer electronics market category segmentation: % share, by value, 2014 9

Figure 3: Turkey consumer electronics market geography segmentation: % share, by value, 2014 10

Figure 4: Turkey consumer electronics market value forecast: $ million, 201419 11

Figure 5: Forces driving competition in the consumer electronics market in Turkey, 2014 12

Figure 6: Drivers of buyer power in the consumer electronics market in Turkey, 2014 13

Figure 7: Drivers of supplier power in the consumer electronics market in Turkey, 2014 14

Figure 8: Factors influencing the likelihood of new entrants in the consumer electronics market in Turkey, 2014 15

Figure 9: Factors influencing the threat of substitutes in the consumer electronics market in Turkey, 2014 16

Figure 10: Drivers of degree of rivalry in the consumer electronics market in Turkey, 2014 17

Figure 11: Bimeks Bilgi Islem Ve Dis Ti: revenues & profitability 19

Figure 12: Bimeks Bilgi Islem Ve Dis Ti: assets & liabilities 20

Figure 13: Metro AG: revenues & profitability 24

Figure 14: Metro AG: assets & liabilities 25

Figure 15: Haci Omer Sabanci Holding A.S.: revenues & profitability 27

Figure 16: Haci Omer Sabanci Holding A.S.: assets & liabilities 28

List of Tables

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List of Figures

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