Restaurants in Turkey

Restaurants in Turkey industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Turkey restaurants market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

The restaurants industry is valued according to total sales of all food and drink (soft and alcoholic) in or through restaurants and cafes, fast food retail, drinking places, and other. The restaurants & cafes industry includes full-service restaurants, commercial cafeterias and snack bars. Fast food retail consists of all limited service restaurants, takeaways, street & mobile and leisure vendors. Drinking places are defined as bars, taverns and nightclubs. Other includes home delivery/takeaway, catering, self service, street stalls and kiosks. Sales through vending machines are not included. All sales are valued at the prices paid by consumers, not the prices paid by restaurant operators to their suppliers. Market volumes are classed as the number of individuals employed in foodservice locations.

The Turkish restaurants industry had total sales of $17.5bn in 2014, representing a compound annual growth rate (CAGR) of 13.1% between 2010 and 2014.

Industry volume increased with a CAGR of 2.7% between 2010 and 2014, to reach a total of 865.4 thousand employees in 2014.

The performance of the industry is forecast to decelerate, with an anticipated CAGR of 11.4% for the five-year period 2014 – 2019, which is expected to drive the industry to a value of $30.0bn by the end of 2019.

Scope

Save time carrying out entry-level research by identifying the size, growth, and leading players in the restaurants market in Turkey

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the restaurants market in Turkey

Leading company profiles reveal details of key restaurants market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Turkey restaurants market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Turkey economy

Reasons to buy

What was the size of the Turkey restaurants market by value in 2014?

What will be the size of the Turkey restaurants market in 2019?

What factors are affecting the strength of competition in the Turkey restaurants market?

How has the market performed over the last five years?

Companies mentioned

Doctor's Associates Inc., McDonald’s Corporation and Yum! Brands, Inc.

Table of Contents

TABLE OF CONTENTS

Executive Summary 2

Market value 2

Market value forecast 2

Market volume 2

Market volume forecast 2

Category segmentation 2

Geography segmentation 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 8

Market value 8

Market volume 9

Market Segmentation 10

Category segmentation 10

Geography segmentation 11

Market Outlook 12

Market value forecast 12

Market volume forecast 13

Five Forces Analysis 14

Summary 14

Buyer power 15

Supplier power 16

New entrants 17

Threat of substitutes 18

Degree of rivalry 19

Leading Companies 20

Doctor's Associates Inc. 20

McDonald’s Corporation 21

Yum! Brands, Inc. 24

Macroeconomic Indicators 27

Country Data 27

Methodology 29

Industry associations 30

Related MarketLine research 30

Appendix 31

About MarketLine 31

LIST OF TABLES

Table 1: Turkey restaurants industry value: $ billion, 201014 8

Table 2: Turkey restaurants industry volume: thousand employees, 201014 9

Table 3: Turkey restaurants industry category segmentation: $ billion, 2014 10

Table 4: Turkey restaurants industry geography segmentation: $ billion, 2014 11

Table 5: Turkey restaurants industry value forecast: $ billion, 201419 12

Table 6: Turkey restaurants industry volume forecast: thousand employees, 201419 13

Table 7: Doctor's Associates Inc.: key facts 20

Table 8: McDonald’s Corporation: key facts 21

Table 9: McDonald’s Corporation: key financials ($) 22

Table 10: McDonald’s Corporation: key financial ratios 22

Table 11: Yum! Brands, Inc.: key facts 24

Table 12: Yum! Brands, Inc.: key financials ($) 25

Table 13: Yum! Brands, Inc.: key financial ratios 25

Table 14: Turkey size of population (million), 201014 27

Table 15: Turkey gdp (constant 2005 prices, $ billion), 201014 27

Table 16: Turkey gdp (current prices, $ billion), 201014 27

Table 17: Turkey inflation, 201014 28

Table 18: Turkey consumer price index (absolute), 201014 28

Table 19: Turkey exchange rate, 201014 28

LIST OF FIGURES

Figure 1: Turkey restaurants industry value: $ billion, 201014 8

Figure 2: Turkey restaurants industry volume: thousand employees, 201014 9

Figure 3: Turkey restaurants industry category segmentation: % share, by value, 2014 10

Figure 4: Turkey restaurants industry geography segmentation: % share, by value, 2014 11

Figure 5: Turkey restaurants industry value forecast: $ billion, 201419 12

Figure 6: Turkey restaurants industry volume forecast: thousand employees, 201419 13

Figure 7: Forces driving competition in the restaurants industry in Turkey, 2014 14

Figure 8: Drivers of buyer power in the restaurants industry in Turkey, 2014 15

Figure 9: Drivers of supplier power in the restaurants industry in Turkey, 2014 16

Figure 10: Factors influencing the likelihood of new entrants in the restaurants industry in Turkey, 2014 17

Figure 11: Factors influencing the threat of substitutes in the restaurants industry in Turkey, 2014 18

Figure 12: Drivers of degree of rivalry in the restaurants industry in Turkey, 2014 19

Figure 13: McDonald’s Corporation: revenues & profitability 22

Figure 14: McDonald’s Corporation: assets & liabilities 23

Figure 15: Yum! Brands, Inc.: revenues & profitability 25

Figure 16: Yum! Brands, Inc.: assets & liabilities 26

List of Tables

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List of Figures

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