Sports Equipment in Turkey

Sports Equipment in Turkey industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Turkey sports equipment market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

The sports equipment market consists of equipment for ball sports (baseball, softball, basketball, soccer, football, volleyball, cricket, hockey, etc.), adventure sports (camping, hunting and firearms, skin diving and scuba, water skiing, surfboarding and sailboarding, etc.), fitness (exercise bikes, home gym, rowing machine, hand/wrist/ankle weights, treadmill, jump rope, stepper), golf (clubs, bags, balls, gloves, carts, etc.), racket sports (tennis, squash, badminton, etc.), winter sports (downhill and cross-country skiing, snowboarding, etc.), and other sports such as archery, billiards, indoor games, bowling, in-line skating, martial arts, wheel sports, pogo sticks, and fishing equipment.

The Turkish sports equipment market had total revenues of $114.2m in 2014, representing a compound annual growth rate (CAGR) of 8.5% between 2010 and 2014.

The golf equipment segment was the market's most lucrative in 2014, with total revenues of $41.2m, equivalent to 36.1% of the market's overall value.

The performance of the market is forecast to decelerate, with an anticipated CAGR of 7.1% for the five-year period 2014 – 2019, which is expected to drive the market to a value of $161.1m by the end of 2019.

Scope

Save time carrying out entry-level research by identifying the size, growth, and leading players in the sports equipment market in Turkey

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the sports equipment market in Turkey

Leading company profiles reveal details of key sports equipment market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Turkey sports equipment market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Turkey economy

Reasons to buy

What was the size of the Turkey sports equipment market by value in 2014?

What will be the size of the Turkey sports equipment market in 2019?

What factors are affecting the strength of competition in the Turkey sports equipment market?

How has the market performed over the last five years?

Companies mentioned

Adidas AG, Decathlon, IIC-INTERSPORT International Corporation GmbH and NIKE, Inc.

Table of Contents

TABLE OF CONTENTS

Executive Summary 2

Market value 2

Market value forecast 2

Category segmentation 2

Geography segmentation 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 8

Market value 8

Market Segmentation 9

Category segmentation 9

Geography segmentation 10

Market Outlook 11

Market value forecast 11

Five Forces Analysis 12

Summary 12

Buyer power 14

Supplier power 15

New entrants 16

Threat of substitutes 17

Degree of rivalry 18

Leading Companies 19

adidas AG 19

Decathlon 22

IIC-INTERSPORT International Corporation GmbH 23

NIKE, Inc. 24

Macroeconomic Indicators 27

Country Data 27

Methodology 29

Industry associations 30

Related MarketLine research 30

Appendix 31

About MarketLine 31

LIST OF TABLES

Table 1: Turkey sports equipment market value: $ million, 201014 8

Table 2: Turkey sports equipment market category segmentation: $ million, 2014 9

Table 3: Turkey sports equipment market geography segmentation: $ million, 2014 10

Table 4: Turkey sports equipment market value forecast: $ million, 201419 11

Table 5: adidas AG: key facts 19

Table 6: adidas AG: key financials ($) 20

Table 7: adidas AG: key financials (€) 20

Table 8: adidas AG: key financial ratios 20

Table 9: Decathlon: key facts 22

Table 10: IIC-INTERSPORT International Corporation GmbH: key facts 23

Table 11: NIKE, Inc.: key facts 24

Table 12: NIKE, Inc.: key financials ($) 25

Table 13: NIKE, Inc.: key financial ratios 25

Table 14: Turkey size of population (million), 201014 27

Table 15: Turkey gdp (constant 2005 prices, $ billion), 201014 27

Table 16: Turkey gdp (current prices, $ billion), 201014 27

Table 17: Turkey inflation, 201014 28

Table 18: Turkey consumer price index (absolute), 201014 28

Table 19: Turkey exchange rate, 201014 28

LIST OF FIGURES

Figure 1: Turkey sports equipment market value: $ million, 201014 8

Figure 2: Turkey sports equipment market category segmentation: % share, by value, 2014 9

Figure 3: Turkey sports equipment market geography segmentation: % share, by value, 2014 10

Figure 4: Turkey sports equipment market value forecast: $ million, 201419 11

Figure 5: Forces driving competition in the sports equipment market in Turkey, 2014 12

Figure 6: Drivers of buyer power in the sports equipment market in Turkey, 2014 14

Figure 7: Drivers of supplier power in the sports equipment market in Turkey, 2014 15

Figure 8: Factors influencing the likelihood of new entrants in the sports equipment market in Turkey, 2014 16

Figure 9: Factors influencing the threat of substitutes in the sports equipment market in Turkey, 2014 17

Figure 10: Drivers of degree of rivalry in the sports equipment market in Turkey, 2014 18

Figure 11: adidas AG: revenues & profitability 21

Figure 12: adidas AG: assets & liabilities 21

Figure 13: NIKE, Inc.: revenues & profitability 26

Figure 14: NIKE, Inc.: assets & liabilities 26

List of Tables

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List of Figures

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