Advertising in Indonesia

Advertising in Indonesia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Indonesia advertising market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

The advertising industry consists of agencies providing advertising, including display advertising, services.

The Indonesian advertising industry had total revenues of $868.2m in 2014, representing a compound annual growth rate (CAGR) of 11.7% between 2010 and 2014.

The food, beverage & personal/healthcare segment was the industry's most lucrative in 2014, with total revenues of $320.8m, equivalent to 36.9% of the industry's overall value.

The performance of the industry is forecast to accelerate, with an anticipated CAGR of 14.2% for the five-year period 2014 – 2019, which is expected to drive the industry to a value of $1,683.4m by the end of 2019.

Scope

Save time carrying out entry-level research by identifying the size, growth, and leading players in the advertising market in Indonesia

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Indonesia

Leading company profiles reveal details of key advertising market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Indonesia advertising market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Indonesia economy

Reasons to buy

What was the size of the Indonesia advertising market by value in 2014?

What will be the size of the Indonesia advertising market in 2019?

What factors are affecting the strength of competition in the Indonesia advertising market?

How has the market performed over the last five years?

Companies mentioned

Dentsu, Inc., PT. Fortune Indonesia Tbk., Publicis Groupe SA and WPP plc

Table of Contents

TABLE OF CONTENTS

Executive Summary 2

Market value 2

Market value forecast 2

Category segmentation 2

Geography segmentation 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 8

Market value 8

Market Segmentation 9

Category segmentation 9

Geography segmentation 10

Market Outlook 11

Market value forecast 11

Five Forces Analysis 12

Summary 12

Buyer power 13

Supplier power 14

New entrants 15

Threat of substitutes 16

Degree of rivalry 17

Leading Companies 18

Dentsu, Inc. 18

PT. Fortune Indonesia Tbk. 22

Publicis Groupe SA 25

WPP plc 29

Macroeconomic Indicators 33

Country Data 33

Methodology 35

Appendix 36

About MarketLine 36

LIST OF TABLES

Table 1: Indonesia advertising industry value: $ million, 201014 8

Table 2: Indonesia advertising industry category segmentation: $ million, 2014 9

Table 3: Indonesia advertising industry geography segmentation: $ million, 2014 10

Table 4: Indonesia advertising industry value forecast: $ million, 201419 11

Table 5: Dentsu, Inc.: key facts 18

Table 6: Dentsu, Inc.: key financials ($) 19

Table 7: Dentsu, Inc.: key financials (Â¥) 19

Table 8: Dentsu, Inc.: key financial ratios 20

Table 9: PT. Fortune Indonesia Tbk.: key facts 22

Table 10: PT. Fortune Indonesia Tbk.: key financials ($) 22

Table 11: PT. Fortune Indonesia Tbk.: key financials (IDR) 23

Table 12: PT. Fortune Indonesia Tbk.: key financial ratios 23

Table 13: Publicis Groupe SA: key facts 25

Table 14: Publicis Groupe SA: key financials ($) 26

Table 15: Publicis Groupe SA: key financials (€) 27

Table 16: Publicis Groupe SA: key financial ratios 27

Table 17: WPP plc: key facts 29

Table 18: WPP plc: key financials ($) 30

Table 19: WPP plc: key financials (£) 30

Table 20: WPP plc: key financial ratios 31

Table 21: Indonesia size of population (million), 201014 33

Table 22: Indonesia gdp (constant 2005 prices, $ billion), 201014 33

Table 23: Indonesia gdp (current prices, $ billion), 201014 33

Table 24: Indonesia inflation, 201014 34

Table 25: Indonesia consumer price index (absolute), 201014 34

Table 26: Indonesia exchange rate, 201014 34

LIST OF FIGURES

Figure 1: Indonesia advertising industry value: $ million, 201014 8

Figure 2: Indonesia advertising industry category segmentation: % share, by value, 2014 9

Figure 3: Indonesia advertising industry geography segmentation: % share, by value, 2014 10

Figure 4: Indonesia advertising industry value forecast: $ million, 201419 11

Figure 5: Forces driving competition in the advertising industry in Indonesia, 2014 12

Figure 6: Drivers of buyer power in the advertising industry in Indonesia, 2014 13

Figure 7: Drivers of supplier power in the advertising industry in Indonesia, 2014 14

Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Indonesia, 2014 15

Figure 9: Factors influencing the threat of substitutes in the advertising industry in Indonesia, 2014 16

Figure 10: Drivers of degree of rivalry in the advertising industry in Indonesia, 2014 17

Figure 11: Dentsu, Inc.: revenues & profitability 20

Figure 12: Dentsu, Inc.: assets & liabilities 21

Figure 13: PT. Fortune Indonesia Tbk.: revenues & profitability 23

Figure 14: PT. Fortune Indonesia Tbk.: assets & liabilities 24

Figure 15: Publicis Groupe SA: revenues & profitability 27

Figure 16: Publicis Groupe SA: assets & liabilities 28

Figure 17: WPP plc: revenues & profitability 31

Figure 18: WPP plc: assets & liabilities 32

List of Tables

NA

List of Figures

NA

    Pricing

Quick Buy
Add to basket Enquire before buying

Discounts available for multiple purchases.

reportstore@marketline.com
+44 20 7947 2960

Saved reports