Mobile Broadband in Sweden

Mobile Broadband in Sweden industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Sweden mobile broadband market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Mobile broadband consists of services where users can connect their mobile telephones or computer devices (such as laptops) to the internet through cellular networks (3G or higher), either through a USB modem or an embedded SIM card in their device, or via satellite technology. Access to the internet via fixed wireless technology is not included in this report. Volume is measured in terms of mobile broadband subscriptions. The types of subscription which are considered in this report are: standard mobile (where mobile broadband services have been accessed via a mobile device, but no dedicated data subscription has been purchased separately from other services), dedicated data (where dedicated mobile data services are accessed through a subscription purchased separately from other mobile services, such as voice or messaging) and satellite (where broadband services have been accessed through satellite technology). Any currency conversions included in this report have been calculated using constant 2013 annual average exchange rates.

The Swedish mobile broadband industry is expected to generate total revenues of $972.8m in 2014, representing a compound annual growth rate (CAGR) of 9.7% between 2010 and 2014.

Subscription volume is forecast to increase with a CAGR of 10.2% between 2010 and 2014, to reach a total of 11.5 million subscriptions in 2014.

The performance of the industry is forecast to accelerate, with an anticipated CAGR of 14.4% for the five-year period 2014 – 2019, which is expected to drive the industry to a value of $1,904.9m by the end of 2019.

Scope

Save time carrying out entry-level research by identifying the size, growth, and leading players in the mobile broadband market in Sweden

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile broadband market in Sweden

Leading company profiles reveal details of key mobile broadband market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Sweden mobile broadband market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Sweden economy

Reasons to buy

What was the size of the Sweden mobile broadband market by value in 2014?

What will be the size of the Sweden mobile broadband market in 2019?

What factors are affecting the strength of competition in the Sweden mobile broadband market?

How has the market performed over the last five years?

Companies mentioned

Tele2 AB, Telenor ASA and TeliaSonera AB

Table of Contents

TABLE OF CONTENTS

Executive Summary 2

Market value 2

Market value forecast 2

Market volume 2

Market volume forecast 2

Category segmentation 2

Geography segmentation 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 8

Market value 8

Market volume 9

Market Segmentation 10

Category segmentation 10

Geography segmentation 11

Market Outlook 12

Market value forecast 12

Market volume forecast 13

Five Forces Analysis 14

Summary 14

Buyer power 15

Supplier power 17

New entrants 18

Threat of substitutes 19

Degree of rivalry 20

Leading Companies 21

Tele2 AB 21

Telenor ASA 24

TeliaSonera AB 29

Macroeconomic Indicators 32

Country Data 32

Appendix 34

Methodology 34

Industry associations 35

Related MarketLine research 35

LIST OF TABLES

Table 1: Sweden mobile broadband industry value: $ million, 201014(e) 8

Table 2: Sweden mobile broadband industry volume: million subscriptions, 201014(e) 9

Table 3: Sweden mobile broadband industry category segmentation: million subscriptions, 2014(e) 10

Table 4: Sweden mobile broadband industry geography segmentation: $ million, 2014(e) 11

Table 5: Sweden mobile broadband industry value forecast: $ million, 201419 12

Table 6: Sweden mobile broadband industry volume forecast: million subscriptions, 201419 13

Table 7: Tele2 AB: key facts 21

Table 8: Tele2 AB: key financials ($) 22

Table 9: Tele2 AB: key financials (SEK) 22

Table 10: Tele2 AB: key financial ratios 22

Table 11: Telenor ASA: key facts 24

Table 12: Telenor ASA: key financials ($) 27

Table 13: Telenor ASA: key financials (NOK) 27

Table 14: Telenor ASA: key financial ratios 27

Table 15: TeliaSonera AB: key facts 29

Table 16: TeliaSonera AB: key financials ($) 30

Table 17: TeliaSonera AB: key financials (SEK) 30

Table 18: TeliaSonera AB: key financial ratios 30

Table 19: Sweden size of population (million), 201014 32

Table 20: Sweden gdp (constant 2005 prices, $ billion), 201014 32

Table 21: Sweden gdp (current prices, $ billion), 201014 32

Table 22: Sweden inflation, 201014 33

Table 23: Sweden consumer price index (absolute), 201014 33

Table 24: Sweden exchange rate, 201014 33

LIST OF FIGURES

Figure 1: Sweden mobile broadband industry value: $ million, 201014(e) 8

Figure 2: Sweden mobile broadband industry volume: million subscriptions, 201014(e) 9

Figure 3: Sweden mobile broadband industry category segmentation: % share, by volume, 2014(e) 10

Figure 4: Sweden mobile broadband industry geography segmentation: % share, by value, 2014(e) 11

Figure 5: Sweden mobile broadband industry value forecast: $ million, 201419 12

Figure 6: Sweden mobile broadband industry volume forecast: million subscriptions, 201419 13

Figure 7: Forces driving competition in the mobile broadband industry in Sweden, 2014 14

Figure 8: Drivers of buyer power in the mobile broadband industry in Sweden, 2014 15

Figure 9: Drivers of supplier power in the mobile broadband industry in Sweden, 2014 17

Figure 10: Factors influencing the likelihood of new entrants in the mobile broadband industry in Sweden, 2014 18

Figure 11: Factors influencing the threat of substitutes in the mobile broadband industry in Sweden, 2014 19

Figure 12: Drivers of degree of rivalry in the mobile broadband industry in Sweden, 2014 20

Figure 13: Tele2 AB: revenues & profitability 23

Figure 14: Tele2 AB: assets & liabilities 23

Figure 15: Telenor ASA: revenues & profitability 28

Figure 16: Telenor ASA: assets & liabilities 28

Figure 17: TeliaSonera AB: revenues & profitability 31

Figure 18: TeliaSonera AB: assets & liabilities 31

List of Tables

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List of Figures

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