Mobile Broadband in Japan

Mobile Broadband in Japan industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Japan mobile broadband market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Mobile broadband consists of services where users can connect their mobile telephones or computer devices (such as laptops) to the internet through cellular networks (3G or higher), either through a USB modem or an embedded SIM card in their device, or via satellite technology. Access to the internet via fixed wireless technology is not included in this report. Volume is measured in terms of mobile broadband subscriptions. The types of subscription which are considered in this report are: standard mobile (where mobile broadband services have been accessed via a mobile device, but no dedicated data subscription has been purchased separately from other services), dedicated data (where dedicated mobile data services are accessed through a subscription purchased separately from other mobile services, such as voice or messaging) and satellite (where broadband services have been accessed through satellite technology). Any currency conversions included in this report have been calculated using constant 2013 annual average exchange rates.

The Japanese mobile broadband industry is expected to generate total revenues of $37.5bn in 2014, representing a compound annual growth rate (CAGR) of 4.1% between 2010 and 2014.

Subscription volume is forecast to increase with a CAGR of 7.8% between 2010 and 2014, to reach a total of 159.7 million subscriptions in 2014.

The performance of the industry is forecast to accelerate, with an anticipated CAGR of 6.1% for the five-year period 2014 – 2019, which is expected to drive the industry to a value of $50.4bn by the end of 2019.

Scope

Save time carrying out entry-level research by identifying the size, growth, and leading players in the mobile broadband market in Japan

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile broadband market in Japan

Leading company profiles reveal details of key mobile broadband market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Japan mobile broadband market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Japan economy

Reasons to buy

What was the size of the Japan mobile broadband market by value in 2014?

What will be the size of the Japan mobile broadband market in 2019?

What factors are affecting the strength of competition in the Japan mobile broadband market?

How has the market performed over the last five years?

Companies mentioned

KDDI Corporation, NTT DOCOMO, INC. and SOFTBANK CORP.

Table of Contents

TABLE OF CONTENTS

Executive Summary 2

Market value 2

Market value forecast 2

Market volume 2

Market volume forecast 2

Category segmentation 2

Geography segmentation 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 8

Market value 8

Market volume 9

Market Segmentation 10

Category segmentation 10

Geography segmentation 11

Market Outlook 12

Market value forecast 12

Market volume forecast 13

Five Forces Analysis 14

Summary 14

Buyer power 15

Supplier power 16

New entrants 17

Threat of substitutes 18

Degree of rivalry 19

Leading Companies 20

KDDI Corporation 20

NTT DOCOMO, INC. 23

SOFTBANK CORP. 26

Macroeconomic Indicators 29

Country Data 29

Appendix 31

Methodology 31

Industry associations 32

Related MarketLine research 32

LIST OF TABLES

Table 1: Japan mobile broadband industry value: $ billion, 201014(e) 8

Table 2: Japan mobile broadband industry volume: million subscriptions, 201014(e) 9

Table 3: Japan mobile broadband industry category segmentation: million subscriptions, 2014(e) 10

Table 4: Japan mobile broadband industry geography segmentation: $ billion, 2014(e) 11

Table 5: Japan mobile broadband industry value forecast: $ billion, 201419 12

Table 6: Japan mobile broadband industry volume forecast: million subscriptions, 201419 13

Table 7: KDDI Corporation: key facts 20

Table 8: KDDI Corporation: key financials ($) 21

Table 9: KDDI Corporation: key financials (Â¥) 21

Table 10: KDDI Corporation: key financial ratios 21

Table 11: NTT DOCOMO, INC.: key facts 23

Table 12: NTT DOCOMO, INC.: key financials ($) 24

Table 13: NTT DOCOMO, INC.: key financials (Â¥) 24

Table 14: NTT DOCOMO, INC.: key financial ratios 24

Table 15: SOFTBANK CORP.: key facts 26

Table 16: SOFTBANK CORP.: key financials ($) 27

Table 17: SOFTBANK CORP.: key financials (Â¥) 27

Table 18: SOFTBANK CORP.: key financial ratios 27

Table 19: Japan size of population (million), 201014 29

Table 20: Japan gdp (constant 2005 prices, $ billion), 201014 29

Table 21: Japan gdp (current prices, $ billion), 201014 29

Table 22: Japan inflation, 201014 30

Table 23: Japan consumer price index (absolute), 201014 30

Table 24: Japan exchange rate, 201014 30

LIST OF FIGURES

Figure 1: Japan mobile broadband industry value: $ billion, 201014(e) 8

Figure 2: Japan mobile broadband industry volume: million subscriptions, 201014(e) 9

Figure 3: Japan mobile broadband industry category segmentation: % share, by volume, 2014(e) 10

Figure 4: Japan mobile broadband industry geography segmentation: % share, by value, 2014(e) 11

Figure 5: Japan mobile broadband industry value forecast: $ billion, 201419 12

Figure 6: Japan mobile broadband industry volume forecast: million subscriptions, 201419 13

Figure 7: Forces driving competition in the mobile broadband industry in Japan, 2014 14

Figure 8: Drivers of buyer power in the mobile broadband industry in Japan, 2014 15

Figure 9: Drivers of supplier power in the mobile broadband industry in Japan, 2014 16

Figure 10: Factors influencing the likelihood of new entrants in the mobile broadband industry in Japan, 2014 17

Figure 11: Factors influencing the threat of substitutes in the mobile broadband industry in Japan, 2014 18

Figure 12: Drivers of degree of rivalry in the mobile broadband industry in Japan, 2014 19

Figure 13: KDDI Corporation: revenues & profitability 22

Figure 14: KDDI Corporation: assets & liabilities 22

Figure 15: NTT DOCOMO, INC.: revenues & profitability 25

Figure 16: NTT DOCOMO, INC.: assets & liabilities 25

Figure 17: SOFTBANK CORP.: revenues & profitability 28

Figure 18: SOFTBANK CORP.: assets & liabilities 28

List of Tables

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List of Figures

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