Mobile Broadband in Australia

Mobile Broadband in Australia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Australia mobile broadband market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Mobile broadband consists of services where users can connect their mobile telephones or computer devices (such as laptops) to the internet through cellular networks (3G or higher), either through a USB modem or an embedded SIM card in their device, or via satellite technology. Access to the internet via fixed wireless technology is not included in this report. Volume is measured in terms of mobile broadband subscriptions. The types of subscription which are considered in this report are: standard mobile (where mobile broadband services have been accessed via a mobile device, but no dedicated data subscription has been purchased separately from other services), dedicated data (where dedicated mobile data services are accessed through a subscription purchased separately from other mobile services, such as voice or messaging) and satellite (where broadband services have been accessed through satellite technology). Any currency conversions included in this report have been calculated using constant 2013 annual average exchange rates.

The Australian mobile broadband industry is expected to generate total revenues of $6.1bn in 2014, representing a compound annual growth rate (CAGR) of 41.8% between 2010 and 2014.

Subscription volume is forecast to increase with a CAGR of 25% between 2010 and 2014, to reach a total of 30.3 million subscriptions in 2014.

The performance of the industry is forecast to decelerate, with an anticipated CAGR of 25% for the five-year period 2014 – 2019, which is expected to drive the industry to a value of $18.6bn by the end of 2019.

Scope

Save time carrying out entry-level research by identifying the size, growth, and leading players in the mobile broadband market in Australia

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile broadband market in Australia

Leading company profiles reveal details of key mobile broadband market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Australia mobile broadband market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Australia economy

Reasons to buy

What was the size of the Australia mobile broadband market by value in 2014?

What will be the size of the Australia mobile broadband market in 2019?

What factors are affecting the strength of competition in the Australia mobile broadband market?

How has the market performed over the last five years?

Companies mentioned

SingTel Optus Pty Limited, Telstra Corporation Limited and Vodafone Hutchison Australia Pty Limited

Table of Contents

TABLE OF CONTENTS

Executive Summary 2

Market value 2

Market value forecast 2

Market volume 2

Market volume forecast 2

Category segmentation 2

Geography segmentation 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 8

Market value 8

Market volume 9

Market Segmentation 10

Category segmentation 10

Geography segmentation 11

Market Outlook 12

Market value forecast 12

Market volume forecast 13

Five Forces Analysis 14

Summary 14

Buyer power 15

Supplier power 17

New entrants 18

Threat of substitutes 19

Degree of rivalry 20

Leading Companies 21

SingTel Optus Pty Limited 21

Telstra Corporation Limited 22

Vodafone Hutchison Australia Pty Limited 26

Macroeconomic Indicators 27

Country Data 27

Appendix 29

Methodology 29

Industry associations 30

Related MarketLine research 30

LIST OF TABLES

Table 1: Australia mobile broadband industry value: $ million, 201014(e) 8

Table 2: Australia mobile broadband industry volume: million subscriptions, 201014(e) 9

Table 3: Australia mobile broadband industry category segmentation: million subscriptions, 2014(e) 10

Table 4: Australia mobile broadband industry geography segmentation: $ million, 2014(e) 11

Table 5: Australia mobile broadband industry value forecast: $ million, 201419 12

Table 6: Australia mobile broadband industry volume forecast: million subscriptions, 201419 13

Table 7: SingTel Optus Pty Limited: key facts 21

Table 8: Telstra Corporation Limited: key facts 22

Table 9: Telstra Corporation Limited: key financials ($) 23

Table 10: Telstra Corporation Limited: key financials (A$) 23

Table 11: Telstra Corporation Limited: key financial ratios 24

Table 12: Vodafone Hutchison Australia Pty Limited: key facts 26

Table 13: Australia size of population (million), 201014 27

Table 14: Australia gdp (constant 2005 prices, $ billion), 201014 27

Table 15: Australia gdp (current prices, $ billion), 201014 27

Table 16: Australia inflation, 201014 28

Table 17: Australia consumer price index (absolute), 201014 28

Table 18: Australia exchange rate, 201014 28

LIST OF FIGURES

Figure 1: Australia mobile broadband industry value: $ million, 201014(e) 8

Figure 2: Australia mobile broadband industry volume: million subscriptions, 201014(e) 9

Figure 3: Australia mobile broadband industry category segmentation: % share, by volume, 2014(e) 10

Figure 4: Australia mobile broadband industry geography segmentation: % share, by value, 2014(e) 11

Figure 5: Australia mobile broadband industry value forecast: $ million, 201419 12

Figure 6: Australia mobile broadband industry volume forecast: million subscriptions, 201419 13

Figure 7: Forces driving competition in the mobile broadband industry in Australia, 2014 14

Figure 8: Drivers of buyer power in the mobile broadband industry in Australia, 2014 15

Figure 9: Drivers of supplier power in the mobile broadband industry in Australia, 2014 17

Figure 10: Factors influencing the likelihood of new entrants in the mobile broadband industry in Australia, 2014 18

Figure 11: Factors influencing the threat of substitutes in the mobile broadband industry in Australia, 2014 19

Figure 12: Drivers of degree of rivalry in the mobile broadband industry in Australia, 2014 20

Figure 13: Telstra Corporation Limited: revenues & profitability 24

Figure 14: Telstra Corporation Limited: assets & liabilities 25

List of Tables

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List of Figures

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