Mobile Phones in Asia-Pacific

Mobile Phones in Asia-Pacific industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Asia-Pacific mobile phones market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

The mobile phone market consists of all cell phones used for mobile telephony. The market is split into two segments: feature phones and smartphones. Smartphones are defined as advanced cell phones that serve as computing devices in addition to being mobile handsets and that run on an advanced mobile operating system. Key examples of smartphones include the Apple iPhone range (which run on the iOS operating system), Samsung Galaxy S6 (which runs on the Android operating system) and Blackberry and Windows Phone handsets. Feature phones are defined as cell phones that are not considered to be smartphones. Feature phones may still offer some features that smartphones do, such as the ability to browse the Internet, listen to music or take pictures, but have significantly less computational power than smartphones. Key examples of feature phones include the Nokia 215 and the LG Rumor Touch. The market does not include other types of handset, such as cordless phones in which a short-range radio link is used to communicate between the handset and a fixed-line base station, or those used for specialized applications such as two-way radio, etc. Market volumes for a given year are defined as the number of shipments to end-users, including both new uptake and renewal purchases and market values have been calculated using average selling prices before the impact of carrier subsidies. The units in the report represent number of phones delivered to users each year, not the total number of phones in existence. All currency conversions are carried out at constant average annual 2014 exchange rates.

The Asia-Pacific mobile phones market had total revenues of $182.6bn in 2014, representing a compound annual growth rate (CAGR) of 28.3% between 2010 and 2014.

Market volume increased with a CAGR of 12.7% between 2010 and 2014, to reach a total of 962.5 million handsets in 2014.

The performance of the market is forecast to decelerate, with an anticipated CAGR of 5% for the five-year period 2014 – 2019, which is expected to drive the market to a value of $233.4bn by the end of 2019.

Scope

Save time carrying out entry-level research by identifying the size, growth, and leading players in the mobile phones market in Asia-Pacific

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile phones market in Asia-Pacific

Leading company profiles reveal details of key mobile phones market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Asia-Pacific mobile phones market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Asia-Pacific economy

Reasons to buy

What will be the size of the Asia-Pacific mobile phones market in 2019?

What factors are affecting the strength of competition in the Asia-Pacific mobile phones market?

How has the market performed over the last five years?

Companies mentioned

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