Broadcasting & Cable TV in Italy

Broadcasting & Cable TV in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Italy broadcasting & cable tv market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

  • The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming. The market is valued as the revenues generated by broadcasters through advertising, subscriptions, or public funds (either through TV licenses, general taxation, or donations). Any currency conversions included in this report have been calculated using 2014 annual average exchange rates.
  • The Italian broadcasting & cable TV market had total revenues of $11.0bn in 2014, representing a compound annual rate of change (CARC) of -2.7% between 2010 and 2014.
  • The Italian broadcasting & cable TV market had total revenues of $11.0bn in 2014, representing a compound annual rate of change (CARC) of -2.7% between 2010 and 2014.
  • The performance of the market is forecast to accelerate, with an anticipated CAGR of 1.3% for the five-year period 2014 - 2019, which is expected to drive the market to a value of $11.7bn by the end of 2019.

Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the broadcasting & cable tv market in Italy

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the broadcasting & cable tv market in Italy

Leading company profiles reveal details of key broadcasting & cable tv market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Italy broadcasting & cable tv market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Italy economy

Reasons to buy

What was the size of the Italy broadcasting & cable tv market by value in 2014?

What will be the size of the Italy broadcasting & cable tv market in 2019?

What factors are affecting the strength of competition in the Italy broadcasting & cable tv market?

How has the market performed over the last five years?

What are the main segments that make up Italy's broadcasting & cable tv market?

Companies mentioned

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Table of Contents

TABLE OF CONTENTS

Executive Summary 2

Market value 2

Market value forecast 2

Category segmentation 2

Geography segmentation 2

Market rivalry 2

Market Overview 7 ...

TABLE OF CONTENTS

Executive Summary 2

Market value 2

Market value forecast 2

Category segmentation 2

Geography segmentation 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 8

Market value 8

Market Segmentation 9

Category segmentation 9

Geography segmentation 10

Market Outlook 11

Market value forecast 11

Five Forces Analysis 12

Summary 12

Buyer power 13

Supplier power 14

New entrants 15

Threat of substitutes 16

Degree of rivalry 17

Leading Companies 18

Twenty-First Century Fox, Inc. (formerly News Corporation) 18

Mediaset S.p.A. 23

RAI - Radiotelevisione Italiana SpA 27

Macroeconomic Indicators 29

Country Data 29

Methodology 31

Industry associations 32

Related MarketLine research 32

Appendix 33

About MarketLine 33

LIST OF TABLES

Table 1: Italy broadcasting & cable tv market value: $ billion, 2010–14 8

Table 2: Italy broadcasting & cable tv market category segmentation: $ billion, 2014 9

Table 3: Italy broadcasting & cable tv market geography segmentation: $ billion, 2014 10

Table 4: Italy broadcasting & cable tv market value forecast: $ billion, 2014–19 11

Table 5: Twenty-First Century Fox, Inc. (formerly News Corporation): key facts 18

Table 6: Twenty-First Century Fox, Inc. (formerly News Corporation): key financials ($) 20

Table 7: Twenty-First Century Fox, Inc. (formerly News Corporation): key financial ratios 21

Table 8: Mediaset S.p.A.: key facts 23

Table 9: Mediaset S.p.A.: key financials ($) 24

Table 10: Mediaset S.p.A.: key financials (€) 24

Table 11: Mediaset S.p.A.: key financial ratios 25

Table 12: RAI - Radiotelevisione Italiana SpA: key facts 27

Table 13: Italy size of population (million), 2010–14 29

Table 14: Italy gdp (constant 2005 prices, $ billion), 2010–14 29

Table 15: Italy gdp (current prices, $ billion), 2010–14 29

Table 16: Italy inflation, 2010–14 30

Table 17: Italy consumer price index (absolute), 2010–14 30

Table 18: Italy exchange rate, 2010–14 30

LIST OF FIGURES

Figure 1: Italy broadcasting & cable tv market value: $ billion, 2010–14 8

Figure 2: Italy broadcasting & cable tv market category segmentation: % share, by value, 2014 9

Figure 3: Italy broadcasting & cable tv market geography segmentation: % share, by value, 2014 10

Figure 4: Italy broadcasting & cable tv market value forecast: $ billion, 2014–19 11

Figure 5: Forces driving competition in the broadcasting & cable tv market in Italy, 2014 12

Figure 6: Drivers of buyer power in the broadcasting & cable tv market in Italy, 2014 13

Figure 7: Drivers of supplier power in the broadcasting & cable tv market in Italy, 2014 14

Figure 8: Factors influencing the likelihood of new entrants in the broadcasting & cable tv market in Italy, 2014 15

Figure 9: Factors influencing the threat of substitutes in the broadcasting & cable tv market in Italy, 2014 16

Figure 10: Drivers of degree of rivalry in the broadcasting & cable tv market in Italy, 2014 17

Figure 11: Twenty-First Century Fox, Inc. (formerly News Corporation): revenues & profitability 21

Figure 12: Twenty-First Century Fox, Inc. (formerly News Corporation): assets & liabilities 22

Figure 13: Mediaset S.p.A.: revenues & profitability 25

Figure 14: Mediaset S.p.A.: assets & liabilities 26

List of Tables

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List of Figures

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