Advertising in Belgium

Advertising in Belgium industry profile provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast to 2018). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Belgium advertising market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

  • The advertising industry consists of agencies providing advertising, including display advertising, services.
  • The Belgian advertising industry generated total revenues of $763.6m in 2013, representing a compound annual growth rate (CAGR) of 3.0% between 2009 and 2013.
  • The food, beverage & personal/healthcare segment was the industry's most lucrative in 2013, with total revenues of $161.6m, equivalent to 21.2% of the industry's overall value.
  • The performance of the industry is forecast to decelerate, with an anticipated CAGR of 2.1% for the five-year period 2013 - 2018, which is expected to drive the industry to a value of $847.1m by the end of 2018.

Scope

Save time carrying out entry-level research by identifying the size, growth, and leading players in the advertising market in Belgium

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Belgium

Leading company profiles reveal details of key advertising market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Belgium advertising market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Belgium economy

Reasons to buy

What was the size of the Belgium advertising market by value in 2013?

What will be the size of the Belgium advertising market in 2018?

What factors are affecting the strength of competition in the Belgium advertising market?

How has the market performed over the last five years?

Companies mentioned

Havas Worldwide, Inc., The Interpublic Group of Companies, Inc., Publicis Groupe SA and WPP Group plc

Havas Worldwide, Inc., The Interpublic Group of Companies, Inc., Publicis Groupe SA and WPP Group plc

Table of Contents

TABLE OF CONTENTS

Executive Summary 2

Market value 2

Market value forecast 2

Category segmentation 2

Geography segmentation 2

Market rivalry 2

Market Overview 7 ...

TABLE OF CONTENTS

Executive Summary 2

Market value 2

Market value forecast 2

Category segmentation 2

Geography segmentation 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 8

Market value 8

Market Segmentation 9

Category segmentation 9

Geography segmentation 10

Market Outlook 11

Market value forecast 11

Five Forces Analysis 12

Summary 12

Buyer power 13

Supplier power 14

New entrants 15

Threat of substitutes 16

Degree of rivalry 17

Leading Companies 18

Havas Worldwide, Inc. 18

The Interpublic Group of Companies, Inc. 19

Publicis Groupe SA 22

WPP Group plc 26

Macroeconomic Indicators 30

Country Data 30

Appendix 32

Methodology 32

Industry associations 33

Related MarketLine research 33

LIST OF TABLES

Table 1: Belgium advertising industry value: $ million, 2009–13 8

Table 2: Belgium advertising industry category segmentation: $ million, 2013 9

Table 3: Belgium advertising industry geography segmentation: $ million, 2013 10

Table 4: Belgium advertising industry value forecast: $ million, 2013–18 11

Table 5: Havas Worldwide, Inc. : key facts 18

Table 6: The Interpublic Group of Companies, Inc.: key facts 19

Table 7: The Interpublic Group of Companies, Inc.: key financials ($) 20

Table 8: The Interpublic Group of Companies, Inc.: key financial ratios 20

Table 9: Publicis Groupe SA: key facts 22

Table 10: Publicis Groupe SA: key financials ($) 23

Table 11: Publicis Groupe SA: key financials (€) 24

Table 12: Publicis Groupe SA: key financial ratios 24

Table 13: WPP Group plc: key facts 26

Table 14: WPP Group plc: key financials ($) 27

Table 15: WPP Group plc: key financials (£) 27

Table 16: WPP Group plc: key financial ratios 28

Table 17: Belgium size of population (million), 2009–13 30

Table 18: Belgium gdp (constant 2005 prices, $ billion), 2009–13 30

Table 19: Belgium gdp (current prices, $ billion), 2009–13 30

Table 20: Belgium inflation, 2009–13 31

Table 21: Belgium consumer price index (absolute), 2009–13 31

Table 22: Belgium exchange rate, 2009–13 31

LIST OF FIGURES

Figure 1: Belgium advertising industry value: $ million, 2009–13 8

Figure 2: Belgium advertising industry category segmentation: % share, by value, 2013 9

Figure 3: Belgium advertising industry geography segmentation: % share, by value, 2013 10

Figure 4: Belgium advertising industry value forecast: $ million, 2013–18 11

Figure 5: Forces driving competition in the advertising industry in Belgium, 2013 12

Figure 6: Drivers of buyer power in the advertising industry in Belgium, 2013 13

Figure 7: Drivers of supplier power in the advertising industry in Belgium, 2013 14

Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Belgium, 2013 15

Figure 9: Factors influencing the threat of substitutes in the advertising industry in Belgium, 2013 16

Figure 10: Drivers of degree of rivalry in the advertising industry in Belgium, 2013 17

Figure 11: The Interpublic Group of Companies, Inc.: revenues & profitability 21

Figure 12: The Interpublic Group of Companies, Inc.: assets & liabilities 21

Figure 13: Publicis Groupe SA: revenues & profitability 24

Figure 14: Publicis Groupe SA: assets & liabilities 25

Figure 15: WPP Group plc: revenues & profitability 28

Figure 16: WPP Group plc: assets & liabilities 29

List of Tables

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List of Figures

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