Alcoholic Drinks in Portugal

Alcoholic Drinks in Portugal industry profile provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast to 2018). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Portugal alcoholic drinks market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

The alcoholic drinks market consists of retail sale of beers, ciders & FABs, spirits and wines. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2013 annual average exchange rates.

The Portuguese alcoholic drinks market had total revenues of $10,111.5m in 2013, representing a compound annual rate of change (CARC) of -0.9% between 2009 and 2013.

Market consumption volumes declined with a CARC of -3.5% between 2009-2013, to reach a total of 941.1 million liters in 2013.

The performance of the market is forecast to follow a similar pattern with an anticipated CARC of -0.9% for the five-year period 2013 – 2018, which is expected to drive the market to a value of $9,660.7m by the end of 2018.

Scope

Save time carrying out entry-level research by identifying the size, growth, and leading players in the alcoholic drinks market in Portugal

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the alcoholic drinks market in Portugal

Leading company profiles reveal details of key alcoholic drinks market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Portugal alcoholic drinks market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Portugal economy

Reasons to buy

What was the size of the Portugal alcoholic drinks market by value in 2013?

What will be the size of the Portugal alcoholic drinks market in 2018?

What factors are affecting the strength of competition in the Portugal alcoholic drinks market?

How has the market performed over the last five years?

Companies mentioned

Bacardi Limited, Carlsberg A/S, Heineken N.V. and PrimeDrinks S.A.

Table of Contents

TABLE OF CONTENTS

Executive Summary 2

Market value 2

Market value forecast 2

Market volume 2

Market volume forecast 2

Category segmentation 2

Geography segmentation 2

Market share 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 8

Market value 8

Market volume 9

Market Segmentation 10

Category segmentation 10

Geography segmentation 11

Market share 12

Market distribution 13

Market Outlook 14

Market value forecast 14

Market volume forecast 15

Five Forces Analysis 16

Summary 16

Buyer power 18

Supplier power 19

New entrants 20

Threat of substitutes 21

Degree of rivalry 22

Leading Companies 23

Bacardi Limited 23

Carlsberg A/S 24

Heineken N.V. 27

PrimeDrinks S.A. 31

Macroeconomic Indicators 32

Country Data 32

Appendix 34

Methodology 34

Industry associations 35

Related MarketLine research 35

LIST OF TABLES

Table 1: Portugal alcoholic drinks market value: $ million, 200913 8

Table 2: Portugal alcoholic drinks market volume: million liters, 200913 9

Table 3: Portugal alcoholic drinks market category segmentation: $ million, 2013 10

Table 4: Portugal alcoholic drinks market geography segmentation: $ million, 2013 11

Table 5: Portugal alcoholic drinks market share: % share, by value, 2013 12

Table 6: Portugal alcoholic drinks market distribution: % share, by value, 2013 13

Table 7: Portugal alcoholic drinks market value forecast: $ million, 201318 14

Table 8: Portugal alcoholic drinks market volume forecast: million liters, 201318 15

Table 9: Bacardi Limited: key facts 23

Table 10: Carlsberg A/S: key facts 24

Table 11: Carlsberg A/S: key financials ($) 25

Table 12: Carlsberg A/S: key financials (DKK) 25

Table 13: Carlsberg A/S: key financial ratios 25

Table 14: Heineken N.V.: key facts 27

Table 15: Heineken N.V.: key financials ($) 28

Table 16: Heineken N.V.: key financials (€) 28

Table 17: Heineken N.V.: key financial ratios 29

Table 18: PrimeDrinks S.A.: key facts 31

Table 19: Portugal size of population (million), 200913 32

Table 20: Portugal gdp (constant 2005 prices, $ billion), 200913 32

Table 21: Portugal gdp (current prices, $ billion), 200913 32

Table 22: Portugal inflation, 200913 33

Table 23: Portugal consumer price index (absolute), 200913 33

Table 24: Portugal exchange rate, 200913 33

LIST OF FIGURES

Figure 1: Portugal alcoholic drinks market value: $ million, 200913 8

Figure 2: Portugal alcoholic drinks market volume: million liters, 200913 9

Figure 3: Portugal alcoholic drinks market category segmentation: % share, by value, 2013 10

Figure 4: Portugal alcoholic drinks market geography segmentation: % share, by value, 2013 11

Figure 5: Portugal alcoholic drinks market share: % share, by value, 2013 12

Figure 6: Portugal alcoholic drinks market distribution: % share, by value, 2013 13

Figure 7: Portugal alcoholic drinks market value forecast: $ million, 201318 14

Figure 8: Portugal alcoholic drinks market volume forecast: million liters, 201318 15

Figure 9: Forces driving competition in the alcoholic drinks market in Portugal, 2013 16

Figure 10: Drivers of buyer power in the alcoholic drinks market in Portugal, 2013 18

Figure 11: Drivers of supplier power in the alcoholic drinks market in Portugal, 2013 19

Figure 12: Factors influencing the likelihood of new entrants in the alcoholic drinks market in Portugal, 2013 20

Figure 13: Factors influencing the threat of substitutes in the alcoholic drinks market in Portugal, 2013 21

Figure 14: Drivers of degree of rivalry in the alcoholic drinks market in Portugal, 2013 22

Figure 15: Carlsberg A/S: revenues & profitability 26

Figure 16: Carlsberg A/S: assets & liabilities 26

Figure 17: Heineken N.V.: revenues & profitability 29

Figure 18: Heineken N.V.: assets & liabilities 30

List of Tables

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List of Figures

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