Restaurants in Germany

Restaurants in Germany industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Germany restaurants market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

The restaurants industry is valued according to total sales of all food and drink (soft and alcoholic) in or through restaurants and cafes, fast food retail, drinking places, and other. The restaurants & cafes industry includes full-service restaurants, commercial cafeterias and snack bars. Fast food retail consists of all limited service restaurants, takeaways, street & mobile and leisure vendors. Drinking places are defined as bars, taverns and nightclubs. Other includes home delivery/takeaway, catering, self service, street stalls and kiosks. Sales through vending machines are not included. All sales are valued at the prices paid by consumers, not the prices paid by restaurant operators to their suppliers. Market volumes are classed as the number of individuals employed in foodservice locations.

The German restaurants industry had total sales of $45.1bn in 2014, representing a compound annual growth rate (CAGR) of 0.6% between 2010 and 2014.

Industry volume increased with a CAGR of 1.9% between 2010 and 2014, to reach a total of 1,021.6 thousand employees in 2014.

The performance of the industry is forecast to accelerate, with an anticipated CAGR of 1% for the five-year period 2014 – 2019, which is expected to drive the industry to a value of $47.5bn by the end of 2019.

Scope

Save time carrying out entry-level research by identifying the size, growth, and leading players in the restaurants market in Germany

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the restaurants market in Germany

Leading company profiles reveal details of key restaurants market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Germany restaurants market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Germany economy

Reasons to buy

What was the size of the Germany restaurants market by value in 2014?

What will be the size of the Germany restaurants market in 2019?

What factors are affecting the strength of competition in the Germany restaurants market?

How has the market performed over the last five years?

Companies mentioned

Burger King Worldwide, Inc., McDonald’s Corporation and Nordsee

Table of Contents

TABLE OF CONTENTS

Executive Summary 2

Market value 2

Market value forecast 2

Market volume 2

Market volume forecast 2

Category segmentation 2

Geography segmentation 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 8

Market value 8

Market volume 9

Market Segmentation 10

Category segmentation 10

Geography segmentation 11

Market Outlook 12

Market value forecast 12

Market volume forecast 13

Five Forces Analysis 14

Summary 14

Buyer power 15

Supplier power 16

New entrants 17

Threat of substitutes 18

Degree of rivalry 19

Leading Companies 20

Burger King Worldwide, Inc. 20

McDonald’s Corporation 23

Nordsee 26

Macroeconomic Indicators 27

Country Data 27

Methodology 29

Industry associations 30

Related MarketLine research 30

Appendix 31

About MarketLine 31

LIST OF TABLES

Table 1: Germany restaurants industry value: $ billion, 201014 8

Table 2: Germany restaurants industry volume: thousand employees, 201014 9

Table 3: Germany restaurants industry category segmentation: $ billion, 2014 10

Table 4: Germany restaurants industry geography segmentation: $ billion, 2014 11

Table 5: Germany restaurants industry value forecast: $ billion, 201419 12

Table 6: Germany restaurants industry volume forecast: thousand employees, 201419 13

Table 7: Burger King Worldwide, Inc.: key facts 20

Table 8: Burger King Worldwide, Inc.: key financials ($) 21

Table 9: Burger King Worldwide, Inc.: key financial ratios 21

Table 10: McDonald’s Corporation: key facts 23

Table 11: McDonald’s Corporation: key financials ($) 24

Table 12: McDonald’s Corporation: key financial ratios 24

Table 13: Nordsee: key facts 26

Table 14: Germany size of population (million), 201014 27

Table 15: Germany gdp (constant 2005 prices, $ billion), 201014 27

Table 16: Germany gdp (current prices, $ billion), 201014 27

Table 17: Germany inflation, 201014 28

Table 18: Germany consumer price index (absolute), 201014 28

Table 19: Germany exchange rate, 201014 28

LIST OF FIGURES

Figure 1: Germany restaurants industry value: $ billion, 201014 8

Figure 2: Germany restaurants industry volume: thousand employees, 201014 9

Figure 3: Germany restaurants industry category segmentation: % share, by value, 2014 10

Figure 4: Germany restaurants industry geography segmentation: % share, by value, 2014 11

Figure 5: Germany restaurants industry value forecast: $ billion, 201419 12

Figure 6: Germany restaurants industry volume forecast: thousand employees, 201419 13

Figure 7: Forces driving competition in the restaurants industry in Germany, 2014 14

Figure 8: Drivers of buyer power in the restaurants industry in Germany, 2014 15

Figure 9: Drivers of supplier power in the restaurants industry in Germany, 2014 16

Figure 10: Factors influencing the likelihood of new entrants in the restaurants industry in Germany, 2014 17

Figure 11: Factors influencing the threat of substitutes in the restaurants industry in Germany, 2014 18

Figure 12: Drivers of degree of rivalry in the restaurants industry in Germany, 2014 19

Figure 13: Burger King Worldwide, Inc.: revenues & profitability 21

Figure 14: Burger King Worldwide, Inc.: assets & liabilities 22

Figure 15: McDonald’s Corporation: revenues & profitability 24

Figure 16: McDonald’s Corporation: assets & liabilities 25

List of Tables

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List of Figures

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