Mobile Broadband in Germany

Mobile Broadband in Germany industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Germany mobile broadband market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Mobile broadband consists of services where users can connect their mobile telephones or computer devices (such as laptops) to the internet through cellular networks (3G or higher), either through a USB modem or an embedded SIM card in their device, or via satellite technology. Access to the internet via fixed wireless technology is not included in this report. Volume is measured in terms of mobile broadband subscriptions. The types of subscription which are considered in this report are: standard mobile (where mobile broadband services have been accessed via a mobile device, but no dedicated data subscription has been purchased separately from other services), dedicated data (where dedicated mobile data services are accessed through a subscription purchased separately from other mobile services, such as voice or messaging) and satellite (where broadband services have been accessed through satellite technology). Any currency conversions included in this report have been calculated using constant 2014 annual average exchange rates.

The German mobile broadband industry had total revenues of $9.2bn in 2014, representing a compound annual growth rate (CAGR) of 24.6% between 2010 and 2014.

The industry's volume increased with a CAGR of 29% between 2010 and 2014, to reach a total of 58.7 million subscriptions in 2014.

The performance of the industry is forecast to decelerate, with an anticipated CAGR of 15.6% for the five-year period 2014 – 2019, which is expected to drive the industry to a value of $19.0bn by the end of 2019.

Scope

Save time carrying out entry-level research by identifying the size, growth, and leading players in the mobile broadband market in Germany

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile broadband market in Germany

Leading company profiles reveal details of key mobile broadband market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Germany mobile broadband market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Germany economy

Reasons to buy

What was the size of the Germany mobile broadband market by value in 2014?

What will be the size of the Germany mobile broadband market in 2019?

What factors are affecting the strength of competition in the Germany mobile broadband market?

How has the market performed over the last five years?

Companies mentioned

None

Table of Contents

TABLE OF CONTENTS

Executive Summary 2

Market value 2

Market value forecast 2

Market volume 2

Market volume forecast 2

Category segmentation 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 8

Market value 8

Market volume 9

Market Segmentation 10

Category segmentation 10

Market Outlook 11

Market value forecast 11

Market volume forecast 12

Five Forces Analysis 13

Summary 13

Buyer power 14

Supplier power 15

New entrants 16

Threat of substitutes 17

Degree of rivalry 18

Leading Companies 19

Deutsche Telekom AG 19

Telefonica, S.A. 23

Vodafone Group Plc 27

Macroeconomic Indicators 31

Country Data 31

Methodology 33

Industry associations 34

Related MarketLine research 34

Appendix 35

About MarketLine 35

LIST OF TABLES

Table 1: Germany mobile broadband industry value: $ million, 201014 8

Table 2: Germany mobile broadband industry volume: million subscriptions, 201014 9

Table 3: Germany mobile broadband industry category segmentation: million subscriptions, 2014 10

Table 4: Germany mobile broadband industry value forecast: $ million, 201419 11

Table 5: Germany mobile broadband industry volume forecast: million subscriptions, 201419 12

Table 6: Deutsche Telekom AG: key facts 19

Table 7: Deutsche Telekom AG: key financials ($) 20

Table 8: Deutsche Telekom AG: key financials (€) 20

Table 9: Deutsche Telekom AG: key financial ratios 21

Table 10: Telefonica, S.A.: key facts 23

Table 11: Telefonica, S.A.: key financials ($) 24

Table 12: Telefonica, S.A.: key financials (€) 25

Table 13: Telefonica, S.A.: key financial ratios 25

Table 14: Vodafone Group Plc: key facts 27

Table 15: Vodafone Group Plc: key financials ($) 28

Table 16: Vodafone Group Plc: key financials (£) 29

Table 17: Vodafone Group Plc: key financial ratios 29

Table 18: Germany size of population (million), 201014 31

Table 19: Germany gdp (constant 2005 prices, $ billion), 201014 31

Table 20: Germany gdp (current prices, $ billion), 201014 31

Table 21: Germany inflation, 201014 32

Table 22: Germany consumer price index (absolute), 201014 32

Table 23: Germany exchange rate, 201014 32

LIST OF FIGURES

Figure 1: Germany mobile broadband industry value: $ million, 201014 8

Figure 2: Germany mobile broadband industry volume: million subscriptions, 201014 9

Figure 3: Germany mobile broadband industry category segmentation: % share, by volume, 2014 10

Figure 4: Germany mobile broadband industry value forecast: $ million, 201419 11

Figure 5: Germany mobile broadband industry volume forecast: million subscriptions, 201419 12

Figure 6: Forces driving competition in the mobile broadband industry in Germany, 2014 13

Figure 7: Drivers of buyer power in the mobile broadband industry in Germany, 2014 14

Figure 8: Drivers of supplier power in the mobile broadband industry in Germany, 2014 15

Figure 9: Factors influencing the likelihood of new entrants in the mobile broadband industry in Germany, 2014 16

Figure 10: Factors influencing the threat of substitutes in the mobile broadband industry in Germany, 2014 17

Figure 11: Drivers of degree of rivalry in the mobile broadband industry in Germany, 2014 18

Figure 12: Deutsche Telekom AG: revenues & profitability 21

Figure 13: Deutsche Telekom AG: assets & liabilities 22

Figure 14: Telefonica, S.A.: revenues & profitability 25

Figure 15: Telefonica, S.A.: assets & liabilities 26

Figure 16: Vodafone Group Plc: revenues & profitability 29

Figure 17: Vodafone Group Plc: assets & liabilities 30

List of Tables

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List of Figures

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