Toys & Games in Brazil

Toys & Games in Brazil industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Brazil toys & games market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

The toys and games market consists of the total revenues generated through the sale of activity toys (including art and craft, building sets, learning and exploration, and sewing and hobby), dolls, games and puzzles (including jigsaw puzzles and card games), infant/pre-school (including intellectual growth education toys and other infant toys), plush (includes soft toys), outdoor & sports toys (includes outdoor games and sports such as cars and bicycles etc.) and other toys (including toys made of plastics, rubber, textile, die-cast miniature model toys and metal toys. This also includes action figures, youth electronics and boy character toys, which includes small racing cars etc.). It doesn't include games consoles and video games. The market is valued at retail selling price (RSP) with any currency conversions calculated using constant 2013 annual average exchange rates.

The Brazilian toys & games market is expected to generate total revenues of $4.6bn in 2014, representing a compound annual growth rate (CAGR) of 12.7% between 2010 and 2014.

The dolls segment is expected to be the market's most lucrative in 2014, with total revenues of $0.7bn, equivalent to 16.2% of the market's overall value.

The performance of the market is forecast to decelerate, with an anticipated CAGR of 9.9% for the five-year period 2014 – 2019, which is expected to drive the market to a value of $7.3bn by the end of 2019.

Scope

Save time carrying out entry-level research by identifying the size, growth, and leading players in the toys & games market in Brazil

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the toys & games market in Brazil

Leading company profiles reveal details of key toys & games market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Brazil toys & games market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Brazil economy

Reasons to buy

What was the size of the Brazil toys & games market by value in 2014?

What will be the size of the Brazil toys & games market in 2019?

What factors are affecting the strength of competition in the Brazil toys & games market?

How has the market performed over the last five years?

Companies mentioned

Companhia Brasileira de Distribuicao, Lojas Americanas S.A., Ri Happy Brinquedos Ltda. and Wal-Mart Stores, Inc.

Table of Contents

TABLE OF CONTENTS

Executive Summary 2

Market value 2

Market value forecast 2

Category segmentation 2

Geography segmentation 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 8

Market value 8

Market Segmentation 9

Category segmentation 9

Geography segmentation 10

Market Outlook 11

Market value forecast 11

Five Forces Analysis 12

Summary 12

Buyer power 13

Supplier power 14

New entrants 15

Threat of substitutes 16

Degree of rivalry 17

Leading Companies 18

Companhia Brasileira de Distribuicao 18

Lojas Americanas S.A. 21

Ri Happy Brinquedos Ltda. 24

Wal-Mart Stores, Inc. 25

Macroeconomic Indicators 29

Country Data 29

Appendix 31

Methodology 31

Industry associations 32

Related MarketLine research 32

LIST OF TABLES

Table 1: Brazil toys & games market value: $ million, 201014(e) 8

Table 2: Brazil toys & games market category segmentation: $ million, 2014(e) 9

Table 3: Brazil toys & games market geography segmentation: $ million, 2014(e) 10

Table 4: Brazil toys & games market value forecast: $ million, 201419 11

Table 5: Companhia Brasileira de Distribuicao: key facts 18

Table 6: Companhia Brasileira de Distribuicao: key financials ($) 19

Table 7: Companhia Brasileira de Distribuicao: key financials (BRL) 19

Table 8: Companhia Brasileira de Distribuicao: key financial ratios 19

Table 9: Lojas Americanas S.A.: key facts 21

Table 10: Lojas Americanas S.A.: key financials ($) 22

Table 11: Lojas Americanas S.A.: key financials (BRL) 22

Table 12: Lojas Americanas S.A.: key financial ratios 22

Table 13: Ri Happy Brinquedos Ltda.: key facts 24

Table 14: Wal-Mart Stores, Inc.: key facts 25

Table 15: Wal-Mart Stores, Inc.: key financials ($) 26

Table 16: Wal-Mart Stores, Inc.: key financial ratios 27

Table 17: Brazil size of population (million), 201014 29

Table 18: Brazil gdp (constant 2005 prices, $ billion), 201014 29

Table 19: Brazil gdp (current prices, $ billion), 201014 29

Table 20: Brazil inflation, 201014 30

Table 21: Brazil consumer price index (absolute), 201014 30

Table 22: Brazil exchange rate, 201014 30

LIST OF FIGURES

Figure 1: Brazil toys & games market value: $ million, 201014(e) 8

Figure 2: Brazil toys & games market category segmentation: % share, by value, 2014(e) 9

Figure 3: Brazil toys & games market geography segmentation: % share, by value, 2014(e) 10

Figure 4: Brazil toys & games market value forecast: $ million, 201419 11

Figure 5: Forces driving competition in the toys & games market in Brazil, 2014 12

Figure 6: Drivers of buyer power in the toys & games market in Brazil, 2014 13

Figure 7: Drivers of supplier power in the toys & games market in Brazil, 2014 14

Figure 8: Factors influencing the likelihood of new entrants in the toys & games market in Brazil, 2014 15

Figure 9: Factors influencing the threat of substitutes in the toys & games market in Brazil, 2014 16

Figure 10: Drivers of degree of rivalry in the toys & games market in Brazil, 2014 17

Figure 11: Companhia Brasileira de Distribuicao: revenues & profitability 20

Figure 12: Companhia Brasileira de Distribuicao: assets & liabilities 20

Figure 13: Lojas Americanas S.A.: revenues & profitability 23

Figure 14: Lojas Americanas S.A.: assets & liabilities 23

Figure 15: Wal-Mart Stores, Inc.: revenues & profitability 27

Figure 16: Wal-Mart Stores, Inc.: assets & liabilities 28

List of Tables

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List of Figures

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