Breakfast Cereals in Belgium

Breakfast Cereals in Belgium industry profile provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast to 2018). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Belgium breakfast cereals market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

The breakfast cereals market consists of the retail sale of hot cereals and ready-to-eat cereals.

The Belgian breakfast cereals market had total revenues of $230.6m in 2013, representing a compound annual growth rate (CAGR) of 3.8% between 2009 and 2013.

Market consumption volume increased with a CAGR of 3.3% between 2009 and 2013, to reach a total of 26.7 million kg in 2013.

The performance of the market is forecast to decelerate, with an anticipated CAGR of 2.8% for the five-year period 2013 – 2018, which is expected to drive the market to a value of $265.0m by the end of 2018.

Scope

Save time carrying out entry-level research by identifying the size, growth, and leading players in the breakfast cereals market in Belgium

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the breakfast cereals market in Belgium

Leading company profiles reveal details of key breakfast cereals market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Belgium breakfast cereals market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Belgium economy

Reasons to buy

What was the size of the Belgium breakfast cereals market by value in 2013?

What will be the size of the Belgium breakfast cereals market in 2018?

What factors are affecting the strength of competition in the Belgium breakfast cereals market?

How has the market performed over the last five years?

Companies mentioned

Associated British Foods plc, Cereal Partners Worldwide, Kellogg Company and PepsiCo, Inc.

Table of Contents

TABLE OF CONTENTS

Executive Summary 2

Market value 2

Market value forecast 2

Market volume 2

Market volume forecast 2

Category segmentation 2

Geography segmentation 2

Market share 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 8

Market value 8

Market volume 9

Market Segmentation 10

Category segmentation 10

Geography segmentation 11

Market share 12

Market distribution 13

Market Outlook 14

Market value forecast 14

Market volume forecast 15

Five Forces Analysis 16

Summary 16

Buyer power 17

Supplier power 18

New entrants 19

Threat of substitutes 20

Degree of rivalry 21

Leading Companies 22

Associated British Foods plc 22

Cereal Partners Worldwide 26

Kellogg Company 27

PepsiCo, Inc. 30

Macroeconomic Indicators 34

Country Data 34

Appendix 36

Methodology 36

Industry associations 37

Related MarketLine research 37

LIST OF TABLES

Table 1: Belgium breakfast cereals market value: $ million, 200913 8

Table 2: Belgium breakfast cereals market volume: million kg, 200913 9

Table 3: Belgium breakfast cereals market category segmentation: $ million, 2013 10

Table 4: Belgium breakfast cereals market geography segmentation: $ million, 2013 11

Table 5: Belgium breakfast cereals market share: % share, by value, 2013 12

Table 6: Belgium breakfast cereals market distribution: % share, by value, 2013 13

Table 7: Belgium breakfast cereals market value forecast: $ million, 201318 14

Table 8: Belgium breakfast cereals market volume forecast: million kg, 201318 15

Table 9: Associated British Foods plc: key facts 22

Table 10: Associated British Foods plc: key financials ($) 23

Table 11: Associated British Foods plc: key financials (£) 23

Table 12: Associated British Foods plc: key financial ratios 24

Table 13: Cereal Partners Worldwide: key facts 26

Table 14: Kellogg Company: key facts 27

Table 15: Kellogg Company: key financials ($) 28

Table 16: Kellogg Company: key financial ratios 28

Table 17: PepsiCo, Inc.: key facts 30

Table 18: PepsiCo, Inc.: key financials ($) 32

Table 19: PepsiCo, Inc.: key financial ratios 32

Table 20: Belgium size of population (million), 200913 34

Table 21: Belgium gdp (constant 2005 prices, $ billion), 200913 34

Table 22: Belgium gdp (current prices, $ billion), 200913 34

Table 23: Belgium inflation, 200913 35

Table 24: Belgium consumer price index (absolute), 200913 35

Table 25: Belgium exchange rate, 200913 35

LIST OF FIGURES

Figure 1: Belgium breakfast cereals market value: $ million, 200913 8

Figure 2: Belgium breakfast cereals market volume: million kg, 200913 9

Figure 3: Belgium breakfast cereals market category segmentation: % share, by value, 2013 10

Figure 4: Belgium breakfast cereals market geography segmentation: % share, by value, 2013 11

Figure 5: Belgium breakfast cereals market share: % share, by value, 2013 12

Figure 6: Belgium breakfast cereals market distribution: % share, by value, 2013 13

Figure 7: Belgium breakfast cereals market value forecast: $ million, 201318 14

Figure 8: Belgium breakfast cereals market volume forecast: million kg, 201318 15

Figure 9: Forces driving competition in the breakfast cereals market in Belgium, 2013 16

Figure 10: Drivers of buyer power in the breakfast cereals market in Belgium, 2013 17

Figure 11: Drivers of supplier power in the breakfast cereals market in Belgium, 2013 18

Figure 12: Factors influencing the likelihood of new entrants in the breakfast cereals market in Belgium, 2013 19

Figure 13: Factors influencing the threat of substitutes in the breakfast cereals market in Belgium, 2013 20

Figure 14: Drivers of degree of rivalry in the breakfast cereals market in Belgium, 2013 21

Figure 15: Associated British Foods plc: revenues & profitability 24

Figure 16: Associated British Foods plc: assets & liabilities 25

Figure 17: Kellogg Company: revenues & profitability 29

Figure 18: Kellogg Company: assets & liabilities 29

Figure 19: PepsiCo, Inc.: revenues & profitability 33

Figure 20: PepsiCo, Inc.: assets & liabilities 33

List of Tables

NA

List of Figures

NA

    Pricing

Quick Buy
Add to basket Enquire before buying

Discounts available for multiple purchases.

reportstore@marketline.com
+44 20 7947 2960

Saved reports