Spirits in Germany

Spirits in Germany industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Germany spirits market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

  • The spirits market consists of the sale of brandy, liqueurs, rum, specialty spirits, vodka, whisky and other (Tequila & Mezcal and Gin & Genever). The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2014 annual average exchange rates.
  • The German spirits market had total revenues of $23,039.6m in 2014, representing a compound annual growth rate (CAGR) of 0.1% between 2010 and 2014.
  • The German spirits market had total revenues of $23,039.6m in 2014, representing a compound annual growth rate (CAGR) of 0.1% between 2010 and 2014.
  • The performance of the market is forecast to accelerate, with an anticipated CAGR of 1.1% for the five-year period 2014 - 2019, which is expected to drive the market to a value of $24,278.9m by the end of 2019.

Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the spirits market in Germany

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the spirits market in Germany

Leading company profiles reveal details of key spirits market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Germany spirits market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the Germany economy

Reasons to buy

What was the size of the Germany spirits market by value in 2014?

What will be the size of the Germany spirits market in 2019?

What factors are affecting the strength of competition in the Germany spirits market?

How has the market performed over the last five years?

Who are the top competitiors in Germany's spirits market?

Companies mentioned

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Table of Contents

TABLE OF CONTENTS

Executive Summary 2

Market value 2

Market value forecast 2

Market volume 2

Market volume forecast 2

Category segmentation 2

Geography segmentation ...

TABLE OF CONTENTS

Executive Summary 2

Market value 2

Market value forecast 2

Market volume 2

Market volume forecast 2

Category segmentation 2

Geography segmentation 2

Market share 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 8

Market value 8

Market volume 9

Market Segmentation 10

Category segmentation 10

Geography segmentation 11

Market share 12

Market distribution 13

Market Outlook 14

Market value forecast 14

Market volume forecast 15

Five Forces Analysis 16

Summary 16

Buyer power 17

Supplier power 18

New entrants 19

Threat of substitutes 20

Degree of rivalry 21

Leading Companies 22

Diageo plc 22

Pernod Ricard SA 26

Mast-Jagermeister AG 29

Macroeconomic Indicators 30

Country Data 30

Methodology 32

Industry associations 33

Related MarketLine research 33

Appendix 34

About MarketLine 34

LIST OF TABLES

Table 1: Germany spirits market value: $ million, 2010–14 8

Table 2: Germany spirits market volume: million liters, 2010–14 9

Table 3: Germany spirits market category segmentation: $ million, 2014 10

Table 4: Germany spirits market geography segmentation: $ million, 2014 11

Table 5: Germany spirits market share: % share, by volume, 2014 12

Table 6: Germany spirits market distribution: % share, by value, 2014 13

Table 7: Germany spirits market value forecast: $ million, 2014–19 14

Table 8: Germany spirits market volume forecast: million liters, 2014–19 15

Table 9: Diageo plc: key facts 22

Table 10: Diageo plc: key financials ($) 23

Table 11: Diageo plc: key financials (£) 24

Table 12: Diageo plc: key financial ratios 24

Table 13: Pernod Ricard SA: key facts 26

Table 14: Pernod Ricard SA: key financials ($) 26

Table 15: Pernod Ricard SA: key financials (€) 27

Table 16: Pernod Ricard SA: key financial ratios 27

Table 17: Mast-Jagermeister AG: key facts 29

Table 18: Germany size of population (million), 2010–14 30

Table 19: Germany gdp (constant 2005 prices, $ billion), 2010–14 30

Table 20: Germany gdp (current prices, $ billion), 2010–14 30

Table 21: Germany inflation, 2010–14 31

Table 22: Germany consumer price index (absolute), 2010–14 31

Table 23: Germany exchange rate, 2010–14 31

LIST OF FIGURES

Figure 1: Germany spirits market value: $ million, 2010–14 8

Figure 2: Germany spirits market volume: million liters, 2010–14 9

Figure 3: Germany spirits market category segmentation: % share, by value, 2014 10

Figure 4: Germany spirits market geography segmentation: % share, by value, 2014 11

Figure 5: Germany spirits market share: % share, by volume, 2014 12

Figure 6: Germany spirits market distribution: % share, by value, 2014 13

Figure 7: Germany spirits market value forecast: $ million, 2014–19 14

Figure 8: Germany spirits market volume forecast: million liters, 2014–19 15

Figure 9: Forces driving competition in the spirits market in Germany, 2014 16

Figure 10: Drivers of buyer power in the spirits market in Germany, 2014 17

Figure 11: Drivers of supplier power in the spirits market in Germany, 2014 18

Figure 12: Factors influencing the likelihood of new entrants in the spirits market in Germany, 2014 19

Figure 13: Factors influencing the threat of substitutes in the spirits market in Germany, 2014 20

Figure 14: Drivers of degree of rivalry in the spirits market in Germany, 2014 21

Figure 15: Diageo plc: revenues & profitability 24

Figure 16: Diageo plc: assets & liabilities 25

Figure 17: Pernod Ricard SA: revenues & profitability 28

Figure 18: Pernod Ricard SA: assets & liabilities 28

List of Tables

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List of Figures

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