Motorcycles in Italy

Executive Summary 2

Market value 2

Market value forecast 2

Market volume 2

Market volume forecast 2

Category segmentation 2

Geography segmentation 2

Market share 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 8

Market value 8

Market volume 9

Market Segmentation 10

Category segmentation 10

Geography segmentation 11

Market share 12

Market Outlook 13

Market value forecast 13

Market volume forecast 14

Five Forces Analysis 15

Summary 15

Buyer power 16

Supplier power 17

New entrants 18

Threat of substitutes 19

Degree of rivalry 20

Leading Companies 21

Honda Motor Co., Ltd. 21

Kwang Yang Motor Company Ltd 25

Piaggio & C. S.p.A. 26

Yamaha Motor Co., Ltd. 29

Macroeconomic Indicators 32

Country Data 32

Methodology 34

Industry associations 35

Related MarketLine research 35

Appendix 36

About MarketLine 36

LIST OF TABLES

Table 1: Italy motorcycles market value: $ million, 2010-14 8

Table 2: Italy motorcycles market volume: thousand units, 2010-14 9

Table 3: Italy motorcycles market category segmentation: thousand units, 2014 10

Table 4: Italy motorcycles market geography segmentation: $ million, 2014 11

Table 5: Italy motorcycles market share: % share, by volume, 2014 12

Table 6: Italy motorcycles market value forecast: $ million, 2014-19 13

Table 7: Italy motorcycles market volume forecast: thousand units, 2014-19 14

Table 8: Honda Motor Co., Ltd.: key facts 21

Table 9: Honda Motor Co., Ltd.: key financials ($) 22

Table 10: Honda Motor Co., Ltd.: key financials (Â¥) 23

Table 11: Honda Motor Co., Ltd.: key financial ratios 23

Table 12: Kwang Yang Motor Company Ltd: key facts 25

Table 13: Piaggio & C. S.p.A.: key facts 26

Table 14: Piaggio & C. S.p.A.: key financials ($) 27

Table 15: Piaggio & C. S.p.A.: key financials (€) 27

Table 16: Piaggio & C. S.p.A.: key financial ratios 27

Table 17: Yamaha Motor Co., Ltd.: key facts 29

Table 18: Yamaha Motor Co., Ltd.: key financials ($) 30

Table 19: Yamaha Motor Co., Ltd.: key financials (Â¥) 30

Table 20: Yamaha Motor Co., Ltd.: key financial ratios 30

Table 21: Italy size of population (million), 2010-14 32

Table 22: Italy gdp (constant 2005 prices, $ billion), 2010-14 32

Table 23: Italy gdp (current prices, $ billion), 2010-14 32

Table 24: Italy inflation, 2010-14 33

Table 25: Italy consumer price index (absolute), 2010-14 33

Table 26: Italy exchange rate, 2010-14 33

LIST OF FIGURES

Figure 1: Italy motorcycles market value: $ million, 2010-14 8

Figure 2: Italy motorcycles market volume: thousand units, 2010-14 9

Figure 3: Italy motorcycles market category segmentation: % share, by volume, 2014 10

Figure 4: Italy motorcycles market geography segmentation: % share, by value, 2014 11

Figure 5: Italy motorcycles market share: % share, by volume, 2014 12

Figure 6: Italy motorcycles market value forecast: $ million, 2014-19 13

Figure 7: Italy motorcycles market volume forecast: thousand units, 2014-19 14

Figure 8: Forces driving competition in the motorcycles market in Italy, 2014 15

Figure 9: Drivers of buyer power in the motorcycles market in Italy, 2014 16

Figure 10: Drivers of supplier power in the motorcycles market in Italy, 2014 17

Figure 11: Factors influencing the likelihood of new entrants in the motorcycles market in Italy, 2014 18

Figure 12: Factors influencing the threat of substitutes in the motorcycles market in Italy, 2014 19

Figure 13: Drivers of degree of rivalry in the motorcycles market in Italy, 2014 20

Figure 14: Honda Motor Co., Ltd.: revenues & profitability 23

Figure 15: Honda Motor Co., Ltd.: assets & liabilities 24

Figure 16: Piaggio & C. S.p.A.: revenues & profitability 28

Figure 17: Piaggio & C. S.p.A.: assets & liabilities 28

Figure 18: Yamaha Motor Co., Ltd.: revenues & profitability 31

Figure 19: Yamaha Motor Co., Ltd.: assets & liabilities 31

Figure 18: KTM AG: revenues & profitability 30

Figure 19: KTM AG: assets & liabilities 30

Figure 20: Yamaha Motor Co., Ltd.: revenues & profitability 33