Mobile Apps in South Korea

Mobile Apps in South Korea industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Synopsis

Essential resource for top-line data and analysis covering the South Korea mobile apps market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key Highlights

The mobile applications market is valued using a bottom-up approach that takes into consideration the average number of user and/or accounts of a particular technology in a given year and the average monthly revenue per subscription (ARPS) during that same year. Non-recurring fees such as activation fees are not accounted for. Revenues are exclusive of VAT.

The South Korean mobile apps market generated total revenues of $12.5bn in 2017, representing a compound annual growth rate (CAGR) of 9.8% between 2013 and 2017.

Market consumption volume increased with a CAGR of 2.9% between 2013 and 2017, to reach a total of 165.5 million applications in 2017.

The market is in an advanced stage of development in terms of smartphone adoption, thus demand is mainly driven by increasing penetration of apps on a relatively stalled consumer base. Furthermore, a sharp drop in demand for paid apps since 2015 has slowed the growth of the market in terms of value.

Scope

– Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the mobile apps market in South Korea

– Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile apps market in South Korea

– Leading company profiles reveal details of key mobile apps market players’ global operations and financial performance

– Add weight to presentations and pitches by understanding the future growth prospects of the South Korea mobile apps market with five year forecasts by both value and volume

Reasons to buy

- What was the size of the South Korea mobile apps market by value in 2017?

- What will be the size of the South Korea mobile apps market in 2022?

- What factors are affecting the strength of competition in the South Korea mobile apps market?

- How has the market performed over the last five years?

- What are the main segments that make up South Korea's mobile apps market?

Companies mentioned

Facebook, Inc.

Kakao Corp.

NAVER Corporation

SK Holdings

Table of Contents

Table of Contents

Executive Summary 2

Market value 2

Market value forecast 2

Market volume 2

Market volume forecast 2

Category segmentation 2

Geography segmentation 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 9

Market value 9

Market volume 10

Market Segmentation 11

Category segmentation 11

Geography segmentation 12

Market Outlook 13

Market value forecast 13

Market volume forecast 14

Five Forces Analysis 15

Summary 15

Buyer power 17

Supplier power 19

New entrants 20

Threat of substitutes 22

Degree of rivalry 23

Leading Companies 25

Facebook, Inc. 25

Kakao Corp. 28

NAVER Corporation 31

SK Holdings 33

Macroeconomic Indicators 36

Country data 36

Methodology 38

Industry associations 39

Related MarketLine research 39

Appendix 40

About MarketLine 40

List of Tables

List of Tables

Table 1: South Korea mobile apps market value: $ million, 2013-17(e)

Table 2: South Korea mobile apps market volume: thousand downloaded applications, 2013-17(e)

Table 3: South Korea mobile apps market category segmentation: $ million, 2017(e)

Table 4: South Korea mobile apps market geography segmentation: $ million, 2017(e)

Table 5: South Korea mobile apps market value forecast: $ million, 2017-22

Table 6: South Korea mobile apps market volume forecast: thousand downloaded applications, 2017-22

Table 7: Facebook, Inc.: key facts

Table 8: Facebook, Inc.: key financials ($)

Table 9: Facebook, Inc.: key financial ratios

Table 10: Kakao Corp.: key facts

Table 11: Kakao Corp.: key financials ($)

Table 12: Kakao Corp.: key financials (KRW)

Table 13: Kakao Corp.: key financial ratios

Table 14: NAVER Corporation: key facts

Table 15: SK Holdings: key facts

Table 16: SK Holdings: key financials ($)

Table 17: SK Holdings: key financials (KRW)

Table 18: SK Holdings: key financial ratios

Table 19: South Korea size of population (million), 2013-17

Table 20: South Korea gdp (constant 2005 prices, $ billion), 2013-17

Table 21: South Korea gdp (current prices, $ billion), 2013-17

Table 22: South Korea inflation, 2013-17

Table 23: South Korea consumer price index (absolute), 2013-17

Table 24: South Korea exchange rate, 2013-17

List of Figures

List of Figures

Figure 1: South Korea mobile apps market value: $ million, 2013-17(e)

Figure 2: South Korea mobile apps market volume: thousand downloaded applications, 2013-17(e)

Figure 3: South Korea mobile apps market category segmentation: % share, by value, 2017(e)

Figure 4: South Korea mobile apps market geography segmentation: % share, by value, 2017(e)

Figure 5: South Korea mobile apps market value forecast: $ million, 2017-22

Figure 6: South Korea mobile apps market volume forecast: thousand downloaded applications, 2017-22

Figure 7: Forces driving competition in the mobile apps market in South Korea, 2017

Figure 8: Drivers of buyer power in the mobile apps market in South Korea, 2017

Figure 9: Drivers of supplier power in the mobile apps market in South Korea, 2017

Figure 10: Factors influencing the likelihood of new entrants in the mobile apps market in South Korea, 2017

Figure 11: Factors influencing the threat of substitutes in the mobile apps market in South Korea, 2017

Figure 12: Drivers of degree of rivalry in the mobile apps market in South Korea, 2017

Figure 13: Facebook, Inc.: revenues & profitability

Figure 14: Facebook, Inc.: assets & liabilities

Figure 15: Kakao Corp.: revenues & profitability

Figure 16: Kakao Corp.: assets & liabilities

Figure 17: SK Holdings: revenues & profitability

Figure 18: SK Holdings: assets & liabilities

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