Mobile Apps in South Africa
- Pages: 41
- Published: December 2017
- Report Code: OHMF2449
Mobile Apps in South Africa industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Synopsis
Essential resource for top-line data and analysis covering the South Africa mobile apps market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
Key Highlights
The mobile applications market is valued using a bottom-up approach that takes into consideration the average number of user and/or accounts of a particular technology in a given year and the average monthly revenue per subscription (ARPS) during that same year. Non-recurring fees such as activation fees are not accounted for. Revenues are exclusive of VAT.
The South African mobile apps market generated total revenues of $2.5bn in 2017, representing a compound annual growth rate (CAGR) of 13.2% between 2013 and 2017.
Market consumption volume increased with a CAGR of 16.2% between 2013 and 2017, to reach a total of 94.6 million applications in 2017.
The rising adoption of smartphones and mobile internet in South Africa has stimulated strong demand for mobile apps. However, the value of the market has been affected by fluctuating monetization rates that followed a decreasing trend overall.
Scope
– Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the mobile apps market in South Africa
– Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile apps market in South Africa
– Leading company profiles reveal details of key mobile apps market players’ global operations and financial performance
– Add weight to presentations and pitches by understanding the future growth prospects of the South Africa mobile apps market with five year forecasts by both value and volume
Reasons to buy
- What was the size of the South Africa mobile apps market by value in 2017?
- What will be the size of the South Africa mobile apps market in 2022?
- What factors are affecting the strength of competition in the South Africa mobile apps market?
- How has the market performed over the last five years?
- What are the main segments that make up South Africa's mobile apps market?
Companies mentioned
Alphabet Inc
Facebook, Inc.
Samsung Electronics Co., Ltd.
Snap Inc.
Table of Contents
List of Tables
List of Figures
Pricing
Discounts available for multiple purchases.