Mobile Apps in North America

Mobile Apps in North America industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Synopsis

Essential resource for top-line data and analysis covering the North America mobile apps market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key Highlights

The mobile applications market is valued using a bottom-up approach that takes into consideration the average number of user and/or accounts of a particular technology in a given year and the average monthly revenue per subscription (ARPS) during that same year. Non-recurring fees such as activation fees are not accounted for. Revenues are exclusive of VAT.

The North American mobile apps market generated total revenues of $141.8bn in 2017, representing a compound annual growth rate (CAGR) of 18.6% between 2013 and 2017.

Market consumption volume increased with a CAGR of 16.4% between 2013 and 2017, to reach a total of 1,172.3 million applications in 2017.

The growth of the North American market has been shaped by the strong performance of the US market. The US market’s strong growth – which accounts for approximately 91% of the region’s growth – was fueled by increasing engagement of US consumers with their mobiles in the form of app usage. Accordingly, the noticeable growth deceleration of the North American market is in line with the gradual slowdown of the US market as the penetration of apps reaches a saturation peak.

Scope

– Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the mobile apps market in North America

– Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile apps market in North America

– Leading company profiles reveal details of key mobile apps market players’ global operations and financial performance

– Add weight to presentations and pitches by understanding the future growth prospects of the North America mobile apps market with five year forecasts by both value and volume

Reasons to buy

- What was the size of the North America mobile apps market by value in 2017?

- What will be the size of the North America mobile apps market in 2022?

- What factors are affecting the strength of competition in the North America mobile apps market?

- How has the market performed over the last five years?

- What are the main segments that make up North America's mobile apps market?

Companies mentioned

Alphabet Inc

Apple Inc

Facebook, Inc.

Snap Inc.

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