Mobile Apps in Mexico

Mobile Apps in Mexico industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Synopsis

Essential resource for top-line data and analysis covering the Mexico mobile apps market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key Highlights

The mobile applications market is valued using a bottom-up approach that takes into consideration the average number of user and/or accounts of a particular technology in a given year and the average monthly revenue per subscription (ARPS) during that same year. Non-recurring fees such as activation fees are not accounted for. Revenues are exclusive of VAT.

The Mexican mobile apps market generated total revenues of $4.1bn by the end of 2017, representing a compound annual growth rate (CAGR) of 11.5% between 2013 and 2017.

Market consumption volume increased with a CAGR of 18.1% between 2013 and 2017, to reach a total of 149.4 million applications in 2017.

Strong growth rates of the Mexican market in 2014-15 were driven by the surge of smartphone and mobile internet penetration during that period, which registered 40% annual growth in mobile internet penetration according to OECD data. This eventually stimulated demand for apps. Nevertheless, the dispensability of these products is still high for Mexican consumers, with monetization rates being low.

Scope

– Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the mobile apps market in Mexico

– Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile apps market in Mexico

– Leading company profiles reveal details of key mobile apps market players’ global operations and financial performance

– Add weight to presentations and pitches by understanding the future growth prospects of the Mexico mobile apps market with five year forecasts by both value and volume

Reasons to buy

- What was the size of the Mexico mobile apps market by value in 2017?

- What will be the size of the Mexico mobile apps market in 2022?

- What factors are affecting the strength of competition in the Mexico mobile apps market?

- How has the market performed over the last five years?

- What are the main segments that make up Mexico's mobile apps market?

Companies mentioned

Alphabet Inc

Cheetah Mobile Inc.

Facebook, Inc.

Microsoft Corporation

Table of Contents

Table of Contents

Executive Summary 2

Market value 2

Market value forecast 2

Market volume 2

Market volume forecast 2

Category segmentation 2

Geography segmentation 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 9

Market value 9

Market volume 10

Market Segmentation 11

Category segmentation 11

Geography segmentation 12

Market Outlook 13

Market value forecast 13

Market volume forecast 14

Five Forces Analysis 15

Summary 15

Buyer power 16

Supplier power 18

New entrants 19

Threat of substitutes 21

Degree of rivalry 22

Leading Companies 24

Alphabet Inc 24

Cheetah Mobile Inc. 28

Facebook, Inc. 31

Microsoft Corporation 34

Macroeconomic Indicators 37

Country data 37

Methodology 39

Industry associations 40

Related MarketLine research 40

Appendix 41

About MarketLine 41

List of Tables

List of Tables

Table 1: Mexico mobile apps market value: $ million, 2013-17(e)

Table 2: Mexico mobile apps market volume: thousand downloaded applications, 2013-17(e)

Table 3: Mexico mobile apps market category segmentation: $ million, 2017(e)

Table 4: Mexico mobile apps market geography segmentation: $ million, 2017(e)

Table 5: Mexico mobile apps market value forecast: $ million, 2017-22

Table 6: Mexico mobile apps market volume forecast: thousand downloaded applications, 2017-22

Table 7: Alphabet Inc: key facts

Table 8: Alphabet Inc: key financials ($)

Table 9: Alphabet Inc: key financial ratios

Table 10: Cheetah Mobile Inc.: key facts

Table 11: Cheetah Mobile Inc.: key financials ($)

Table 12: Cheetah Mobile Inc.: key financials (CNY)

Table 13: Cheetah Mobile Inc.: key financial ratios

Table 14: Facebook, Inc.: key facts

Table 15: Facebook, Inc.: key financials ($)

Table 16: Facebook, Inc.: key financial ratios

Table 17: Microsoft Corporation: key facts

Table 18: Microsoft Corporation: key financials ($)

Table 19: Microsoft Corporation: key financial ratios

Table 20: Mexico size of population (million), 2013-17

Table 21: Mexico gdp (constant 2005 prices, $ billion), 2013-17

Table 22: Mexico gdp (current prices, $ billion), 2013-17

Table 23: Mexico inflation, 2013-17

Table 24: Mexico consumer price index (absolute), 2013-17

Table 25: Mexico exchange rate, 2013-17

List of Figures

List of Figures

Figure 1: Mexico mobile apps market value: $ million, 2013-17(e)

Figure 2: Mexico mobile apps market volume: thousand downloaded applications, 2013-17(e)

Figure 3: Mexico mobile apps market category segmentation: % share, by value, 2017(e)

Figure 4: Mexico mobile apps market geography segmentation: % share, by value, 2017(e)

Figure 5: Mexico mobile apps market value forecast: $ million, 2017-22

Figure 6: Mexico mobile apps market volume forecast: thousand downloaded applications, 2017-22

Figure 7: Forces driving competition in the mobile apps market in Mexico, 2017

Figure 8: Drivers of buyer power in the mobile apps market in Mexico, 2017

Figure 9: Drivers of supplier power in the mobile apps market in Mexico, 2017

Figure 10: Factors influencing the likelihood of new entrants in the mobile apps market in Mexico, 2017

Figure 11: Factors influencing the threat of substitutes in the mobile apps market in Mexico, 2017

Figure 12: Drivers of degree of rivalry in the mobile apps market in Mexico, 2017

Figure 13: Alphabet Inc: revenues & profitability

Figure 14: Alphabet Inc: assets & liabilities

Figure 15: Cheetah Mobile Inc.: revenues & profitability

Figure 16: Cheetah Mobile Inc.: assets & liabilities

Figure 17: Facebook, Inc.: revenues & profitability

Figure 18: Facebook, Inc.: assets & liabilities

Figure 19: Microsoft Corporation: revenues & profitability

Figure 20: Microsoft Corporation: assets & liabilities

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