Mobile Apps in Kazakhstan

Mobile Apps in Kazakhstan industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Synopsis

Essential resource for top-line data and analysis covering the Kazakhstan mobile apps market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key Highlights

– The mobile applications market is valued using a bottom-up approach that takes into consideration the average number of user and/or accounts of a particular technology in a given year and the average monthly revenue per subscription (ARPS) during that same year. Non-recurring fees such as activation fees are not accounted for. Revenues are exclusive of VAT.

– The Kazakh mobile apps market generated total revenues of $1.8bn in 2017, representing a compound annual growth rate (CAGR) of 24.4% between 2013 and 2017.

– Market consumption volume increased with a CAGR of 10.5% between 2013 and 2017, to reach a total of 43.2 million applications in 2017.

– The rapid adoption of smartphones and mobile internet in Kazakhstan has driven the growth of demand for mobile apps in recent years. A strong increasing monetization rate until 2015 also inflated the value of the market. However, the domestic economy’s turmoil had a negative shock on the market.

Scope

– Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the mobile apps market in Kazakhstan

– Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile apps market in Kazakhstan

– Leading company profiles reveal details of key mobile apps market players’ global operations and financial performance

– Add weight to presentations and pitches by understanding the future growth prospects of the Kazakhstan mobile apps market with five year forecasts by both value and volume

Reasons to buy

- What was the size of the Kazakhstan mobile apps market by value in 2017?

- What will be the size of the Kazakhstan mobile apps market in 2022?

- What factors are affecting the strength of competition in the Kazakhstan mobile apps market?

- How has the market performed over the last five years?

- What are the main segments that make up Kazakhstan's mobile apps market?

Companies mentioned

Alphabet Inc

Facebook, Inc.

Mail.ru Group Limited

Snap Inc.

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