Mobile Apps in Italy

Mobile Apps in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

– The mobile applications market is valued using a bottom-up approach that takes into consideration the average number of user and/or accounts of a particular technology in a given year and the average monthly revenue per subscription (ARPS) during that same year. Non-recurring fees such as activation fees are not accounted for. Revenues are exclusive of VAT.

– The Italian mobile apps market is expected to generate total revenues of $8.4bn in 2018, representing a compound annual growth rate (CAGR) of 21% between 2014 and 2018.

– The browsing/WAP segment is expected to be the market's most lucrative in 2018, with total revenues of $5.7bn, equivalent to 67.6% of the market's overall value.

– Data from the Pew Research Center states that that the percentage of the adult population using a smartphone device in Italy raised to 67% in 2017; this is lower than other Western European countries such as the UK and Spain, suggesting a relatively undeveloped market, which helps to explain how growth rates have been so high in recent years.

Scope

– Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the mobile apps market in Italy

– Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile apps market in Italy

– Leading company profiles reveal details of key mobile apps market players’ global operations and financial performance

– Add weight to presentations and pitches by understanding the future growth prospects of the Italy mobile apps market with five year forecasts

Reasons to buy

- What was the size of the Italy mobile apps market by value in 2017?

- What will be the size of the Italy mobile apps market in 2022?

- What factors are affecting the strength of competition in the Italy mobile apps market?

- How has the market performed over the last five years?

- What are the main segments that make up Italy's mobile apps market?

Companies mentioned

Alphabet Inc

Cheetah Mobile Inc.

Facebook, Inc.

Microsoft Corporation

Table of Contents

Table of Contents

Executive Summary

Market value

Market value forecast

Category segmentation

Geography segmentation

Market rivalry

Market Overview

Market definition

Market analysis

Market Data

Market value

Market Segmentation

Category segmentation

Geography segmentation

Market Outlook

Market value forecast

Five Forces Analysis

Summary

Buyer power

Supplier power

New entrants

Threat of substitutes

Degree of rivalry

Leading Companies

Alphabet Inc

Cheetah Mobile Inc.

Facebook, Inc.

Microsoft Corporation

Macroeconomic Indicators

Country data

Methodology

Industry associations

Related MarketLine research

Appendix

About MarketLine

List of Tables

List of Tables

Table 1: Italy mobile apps market value: $ million, 2014-18(e)

Table 2: Italy mobile apps market category segmentation: $ million, 2018(e)

Table 3: Italy mobile apps market geography segmentation: $ million, 2018(e)

Table 4: Italy mobile apps market value forecast: $ million, 2018-23

Table 5: Alphabet Inc: key facts

Table 6: Alphabet Inc: key financials ($)

Table 7: Alphabet Inc: key financial ratios

Table 8: Cheetah Mobile Inc.: key facts

Table 9: Cheetah Mobile Inc.: key financials ($)

Table 10: Cheetah Mobile Inc.: key financials (CNY)

Table 11: Cheetah Mobile Inc.: key financial ratios

Table 12: Facebook, Inc.: key facts

Table 13: Facebook, Inc.: key financials ($)

Table 14: Facebook, Inc.: key financial ratios

Table 15: Microsoft Corporation: key facts

Table 16: Microsoft Corporation: key financials ($)

Table 17: Microsoft Corporation: key financial ratios

Table 18: Italy size of population (million), 2014-18

Table 19: Italy gdp (constant 2005 prices, $ billion), 2014-18

Table 20: Italy gdp (current prices, $ billion), 2014-18

Table 21: Italy inflation, 2014-18

Table 22: Italy consumer price index (absolute), 2014-18

Table 23: Italy exchange rate, 2013-17

List of Figures

List of Figures

Figure 1: Italy mobile apps market value: $ million, 2014-18(e)

Figure 2: Italy mobile apps market category segmentation: % share, by value, 2018(e)

Figure 3: Italy mobile apps market geography segmentation: % share, by value, 2018(e)

Figure 4: Italy mobile apps market value forecast: $ million, 2018-23

Figure 5: Forces driving competition in the mobile apps market in Italy, 2018

Figure 6: Drivers of buyer power in the mobile apps market in Italy, 2018

Figure 7: Drivers of supplier power in the mobile apps market in Italy, 2018

Figure 8: Factors influencing the likelihood of new entrants in the mobile apps market in Italy, 2018

Figure 9: Factors influencing the threat of substitutes in the mobile apps market in Italy, 2018

Figure 10: Drivers of degree of rivalry in the mobile apps market in Italy, 2018

Figure 11: Alphabet Inc: revenues & profitability

Figure 12: Alphabet Inc: assets & liabilities

Figure 13: Cheetah Mobile Inc.: revenues & profitability

Figure 14: Cheetah Mobile Inc.: assets & liabilities

Figure 15: Facebook, Inc.: revenues & profitability

Figure 16: Facebook, Inc.: assets & liabilities

Figure 17: Microsoft Corporation: revenues & profitability

Figure 18: Microsoft Corporation: assets & liabilities

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