Mobile Apps in India

Mobile Apps in India industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Synopsis

Essential resource for top-line data and analysis covering the India mobile apps market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key Highlights

The mobile applications market is valued using a bottom-up approach that takes into consideration the average number of user and/or accounts of a particular technology in a given year and the average monthly revenue per subscription (ARPS) during that same year. Non-recurring fees such as activation fees are not accounted for. Revenues are exclusive of VAT.

The Indian mobile apps market is expected to generate total revenues of $7.1bn in 2017, representing a compound annual growth rate (CAGR) of 16.7% between 2013 and 2017.

Market consumption volume increased with a CAGR of 21.1% between 2013 and 2017, to reach a total of 1,079.8 million applications in 2017.

The rising penetration of smartphones in India has induced demand for apps in recent years. Not only this, but the penetration of apps has also hiked per individual, in line with the increasing engagement of Indian consumers with their mobile phones. This has in turn led to the surge of mobile advertising expenditure which was doubled in 2016, compared to one year earlier.

Scope

– Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the mobile apps market in India

– Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile apps market in India

– Leading company profiles reveal details of key mobile apps market players’ global operations and financial performance

– Add weight to presentations and pitches by understanding the future growth prospects of the India mobile apps market with five year forecasts by both value and volume

Reasons to buy

- What was the size of the India mobile apps market by value in 2017?

- What will be the size of the India mobile apps market in 2022?

- What factors are affecting the strength of competition in the India mobile apps market?

- How has the market performed over the last five years?

- What are the main segments that make up India's mobile apps market?

Companies mentioned

Alibaba Group Holding Limited

Alphabet Inc

Facebook, Inc.

Reliance Industries Limited

Table of Contents

Table of Contents

Executive Summary 2

Market value 2

Market value forecast 2

Market volume 2

Market volume forecast 2

Category segmentation 2

Geography segmentation 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 9

Market value 9

Market volume 10

Market Segmentation 11

Category segmentation 11

Geography segmentation 12

Market Outlook 13

Market value forecast 13

Market volume forecast 14

Five Forces Analysis 15

Summary 15

Buyer power 17

Supplier power 19

New entrants 20

Threat of substitutes 22

Degree of rivalry 23

Leading Companies 25

Alibaba Group Holding Limited 25

Alphabet Inc 29

Facebook, Inc. 33

Reliance Industries Limited 36

Macroeconomic Indicators 40

Country data 40

Methodology 42

Industry associations 43

Related MarketLine research 43

Appendix 44

About MarketLine 44

List of Tables

List of Tables

Table 1: India mobile apps market value: $ million, 2013-17(e)

Table 2: India mobile apps market volume: million downloaded applications, 2013-17(e)

Table 3: India mobile apps market category segmentation: $ million, 2017(e)

Table 4: India mobile apps market geography segmentation: $ million, 2017(e)

Table 5: India mobile apps market value forecast: $ million, 2017-22

Table 6: India mobile apps market volume forecast: million downloaded applications, 2017-22

Table 7: Alibaba Group Holding Limited: key facts

Table 8: Alibaba Group Holding Limited: key financials ($)

Table 9: Alibaba Group Holding Limited: key financials (CNY)

Table 10: Alibaba Group Holding Limited: key financial ratios

Table 11: Alphabet Inc: key facts

Table 12: Alphabet Inc: key financials ($)

Table 13: Alphabet Inc: key financial ratios

Table 14: Facebook, Inc.: key facts

Table 15: Facebook, Inc.: key financials ($)

Table 16: Facebook, Inc.: key financial ratios

Table 17: Reliance Industries Limited: key facts

Table 18: Reliance Industries Limited: key financials ($)

Table 19: Reliance Industries Limited: key financials (Rs.)

Table 20: Reliance Industries Limited: key financial ratios

Table 21: India size of population (million), 2013-17

Table 22: India gdp (constant 2005 prices, $ billion), 2013-17

Table 23: India gdp (current prices, $ billion), 2013-17

Table 24: India inflation, 2013-17

Table 25: India consumer price index (absolute), 2013-17

Table 26: India exchange rate, 2013-17

List of Figures

List of Figures

Figure 1: India mobile apps market value: $ million, 2013-17(e)

Figure 2: India mobile apps market volume: million downloaded applications, 2013-17(e)

Figure 3: India mobile apps market category segmentation: % share, by value, 2017(e)

Figure 4: India mobile apps market geography segmentation: % share, by value, 2017(e)

Figure 5: India mobile apps market value forecast: $ million, 2017-22

Figure 6: India mobile apps market volume forecast: million downloaded applications, 2017-22

Figure 7: Forces driving competition in the mobile apps market in India, 2017

Figure 8: Drivers of buyer power in the mobile apps market in India, 2017

Figure 9: Drivers of supplier power in the mobile apps market in India, 2017

Figure 10: Factors influencing the likelihood of new entrants in the mobile apps market in India, 2017

Figure 11: Factors influencing the threat of substitutes in the mobile apps market in India, 2017

Figure 12: Drivers of degree of rivalry in the mobile apps market in India, 2017

Figure 13: Alibaba Group Holding Limited: revenues & profitability

Figure 14: Alibaba Group Holding Limited: assets & liabilities

Figure 15: Alphabet Inc: revenues & profitability

Figure 16: Alphabet Inc: assets & liabilities

Figure 17: Facebook, Inc.: revenues & profitability

Figure 18: Facebook, Inc.: assets & liabilities

Figure 19: Reliance Industries Limited: revenues & profitability

Figure 20: Reliance Industries Limited: assets & liabilities

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