Mobile Apps in Europe

Mobile Apps in Europe industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Synopsis

Essential resource for top-line data and analysis covering the Europe mobile apps market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key Highlights

The mobile applications market is valued using a bottom-up approach that takes into consideration the average number of user and/or accounts of a particular technology in a given year and the average monthly revenue per subscription (ARPS) during that same year. Non-recurring fees such as activation fees are not accounted for. Revenues are exclusive of VAT.

The European mobile apps market generated total revenues of $67.3bn in 2017, representing a compound annual growth rate (CAGR) of 5.7% between 2013 and 2017.

Market consumption volume increased with a CAGR of 6.9% between 2013 and 2017, to reach a total of 1,102.5 million applications in 2017.

The value of the European market has been shaped by fluctuating monetization rates that supressed the growth of the market in spite of strong growth of volumes through 2014-17. This is attributable to unstable demand in the gaming segment of the market – amid high dispensability of these products – that accounts for the top grossing apps in terms of consumers’ expenditure.

Scope

– Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the mobile apps market in Europe

– Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile apps market in Europe

– Leading company profiles reveal details of key mobile apps market players’ global operations and financial performance

– Add weight to presentations and pitches by understanding the future growth prospects of the Europe mobile apps market with five year forecasts by both value and volume

Reasons to buy

- What was the size of the Europe mobile apps market by value in 2017?

- What will be the size of the Europe mobile apps market in 2022?

- What factors are affecting the strength of competition in the Europe mobile apps market?

- How has the market performed over the last five years?

- What are the main segments that make up Europe's mobile apps market?

Companies mentioned

Alphabet Inc

Apple Inc

Facebook, Inc.

Snap Inc.

Table of Contents

Table of Contents

Executive Summary 2

Market value 2

Market value forecast 2

Market volume 2

Market volume forecast 2

Category segmentation 2

Geography segmentation 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 9

Market value 9

Market volume 10

Market Segmentation 11

Category segmentation 11

Geography segmentation 12

Market Outlook 13

Market value forecast 13

Market volume forecast 14

Five Forces Analysis 15

Summary 15

Buyer power 17

Supplier power 19

New entrants 20

Threat of substitutes 22

Degree of rivalry 23

Leading Companies 25

Alphabet Inc 25

Apple Inc 29

Facebook, Inc. 34

Snap Inc. 37

Methodology 38

Industry associations 39

Related MarketLine research 39

Appendix 40

About MarketLine 40

List of Tables

List of Tables

Table 1: Europe mobile apps market value: $ billion, 2013-17(e)

Table 2: Europe mobile apps market volume: million downloaded applications, 2013-17(e)

Table 3: Europe mobile apps market category segmentation: $ billion, 2017(e)

Table 4: Europe mobile apps market geography segmentation: $ billion, 2017(e)

Table 5: Europe mobile apps market value forecast: $ billion, 2017-22

Table 6: Europe mobile apps market volume forecast: million downloaded applications, 2017-22

Table 7: Alphabet Inc: key facts

Table 8: Alphabet Inc: key financials ($)

Table 9: Alphabet Inc: key financial ratios

Table 10: Apple Inc: key facts

Table 11: Apple Inc: key financials ($)

Table 12: Apple Inc: key financial ratios

Table 13: Facebook, Inc.: key facts

Table 14: Facebook, Inc.: key financials ($)

Table 15: Facebook, Inc.: key financial ratios

Table 16: Snap Inc.: key facts

List of Figures

List of Figures

Figure 1: Europe mobile apps market value: $ billion, 2013-17(e)

Figure 2: Europe mobile apps market volume: million downloaded applications, 2013-17(e)

Figure 3: Europe mobile apps market category segmentation: % share, by value, 2017(e)

Figure 4: Europe mobile apps market geography segmentation: % share, by value, 2017(e)

Figure 5: Europe mobile apps market value forecast: $ billion, 2017-22

Figure 6: Europe mobile apps market volume forecast: million downloaded applications, 2017-22

Figure 7: Forces driving competition in the mobile apps market in Europe, 2017

Figure 8: Drivers of buyer power in the mobile apps market in Europe, 2017

Figure 9: Drivers of supplier power in the mobile apps market in Europe, 2017

Figure 10: Factors influencing the likelihood of new entrants in the mobile apps market in Europe, 2017

Figure 11: Factors influencing the threat of substitutes in the mobile apps market in Europe, 2017

Figure 12: Drivers of degree of rivalry in the mobile apps market in Europe, 2017

Figure 13: Alphabet Inc: revenues & profitability

Figure 14: Alphabet Inc: assets & liabilities

Figure 15: Apple Inc: revenues & profitability

Figure 16: Apple Inc: assets & liabilities

Figure 17: Facebook, Inc.: revenues & profitability

Figure 18: Facebook, Inc.: assets & liabilities

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