Digital Advertising Global Industry Guide 2014-2023

Global Digital Advertising industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Essential resource for top-line data and analysis covering the global Digital Advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends and leading companies.

Key Highlights

- The digital advertising market (also known as online marketing, Internet advertising or web advertising) consists of revenues gained by any advertising activities performed by the means of the internet.

- Any currency conversions used in the creation of this report have been calculated using constant 2018 annual average exchange rates.

- The global digital advertising market had total revenues of $250.4bn in 2018, representing a compound annual growth rate (CAGR) of 15.5% between 2014 and 2018.

- The mobile segment was the market’s most lucrative in 2018, with total revenues of $168.3bn, equivalent to 67.2% of the market's overall value.

- Global digital advertising market growth has been fuelled by the development of internet infrastructure and increased ownership of smartphones, particularly in developing countries.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global Digital Advertising market

- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global Digital Advertising market

- Leading company profiles reveal details of key Digital Advertising market players’ global operations and financial performance

- Add weight to presentations and pitches by understanding the future growth prospects of the global Digital Advertising market with five year forecasts

Reasons to buy

- What was the size of the global Digital Advertising market by value in 2018?

- What will be the size of the global Digital Advertising market in 2023?

- What factors are affecting the strength of competition in the global Digital Advertising market?

- How has the market performed over the last five years?

- What are the main segments that make up the global Digital Advertising market?

Table of Contents

Table of Contents

EXECUTIVE SUMMARY

Market value

Market value forecast

Category segmentation

Geography segmentation

Introduction

What is this report about?

Who is the target reader ...

Table of Contents

EXECUTIVE SUMMARY

Market value

Market value forecast

Category segmentation

Geography segmentation

Introduction

What is this report about?

Who is the target reader?

How to use this report

Definitions

Global Digital Advertising

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Digital Advertising in Asia-Pacific

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Digital Advertising in Europe

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Digital Advertising in France

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Digital Advertising in Germany

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Digital Advertising in Italy

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Digital Advertising in Japan

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Digital Advertising in Australia

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Digital Advertising in Canada

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Digital Advertising in China

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Digital Advertising in The Netherlands

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Digital Advertising in Spain

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Digital Advertising in The United Kingdom

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Digital Advertising in The United States

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Company Profiles

Leading Companies

Appendix

Methodology

About MarketLine

List of Tables

List of Tables

Table 1: Global digital advertising market value: $ billion, 2014–18

Table 2: Global digital advertising market category segmentation: $ billion, 2018

Table 3 ...

List of Tables

Table 1: Global digital advertising market value: $ billion, 2014–18

Table 2: Global digital advertising market category segmentation: $ billion, 2018

Table 3: Global digital advertising market geography segmentation: $ billion, 2018

Table 4: Global digital advertising market value forecast: $ billion, 2018–23

Table 5: Asia-Pacific digital advertising market value: $ billion, 2014–18

Table 6: Asia–Pacific digital advertising market category segmentation: $ billion, 2018

Table 7: Asia–Pacific digital advertising market geography segmentation: $ billion, 2018

Table 8: Asia-Pacific digital advertising market value forecast: $ billion, 2018–23

Table 9: Europe digital advertising market value: $ billion, 2014–18

Table 10: Europe digital advertising market category segmentation: $ billion, 2018

Table 11: Europe digital advertising market geography segmentation: $ billion, 2018

Table 12: Europe digital advertising market value forecast: $ billion, 2018–23

Table 13: France digital advertising market value: $ million, 2014–18

Table 14: France digital advertising market category segmentation: $ million, 2018

Table 15: France digital advertising market geography segmentation: $ million, 2018

Table 16: France digital advertising market value forecast: $ million, 2018–23

Table 17: France size of population (million), 2014–18

Table 18: France gdp (constant 2005 prices, $ billion), 2014–18

Table 19: France gdp (current prices, $ billion), 2014–18

Table 20: France inflation, 2014–18

Table 21: France consumer price index (absolute), 2014–18

Table 22: France exchange rate, 2014–18

Table 23: Germany digital advertising market value: $ million, 2014–18

Table 24: Germany digital advertising market category segmentation: $ million, 2018

Table 25: Germany digital advertising market geography segmentation: $ million, 2018

Table 26: Germany digital advertising market value forecast: $ million, 2018–23

Table 27: Germany size of population (million), 2014–18

Table 28: Germany gdp (constant 2005 prices, $ billion), 2014–18

Table 29: Germany gdp (current prices, $ billion), 2014–18

Table 30: Germany inflation, 2014–18

Table 31: Germany consumer price index (absolute), 2014–18

Table 32: Germany exchange rate, 2014–18

Table 33: Italy digital advertising market value: $ million, 2014–18

Table 34: Italy digital advertising market category segmentation: $ million, 2018

Table 35: Italy digital advertising market geography segmentation: $ million, 2018

Table 36: Italy digital advertising market value forecast: $ million, 2018–23

Table 37: Italy size of population (million), 2014–18

Table 38: Italy gdp (constant 2005 prices, $ billion), 2014–18

Table 39: Italy gdp (current prices, $ billion), 2014–18

Table 40: Italy inflation, 2014–18

Table 41: Italy consumer price index (absolute), 2014–18

Table 42: Italy exchange rate, 2014–18

Table 43: Japan digital advertising market value: $ million, 2014–18

Table 44: Japan digital advertising market category segmentation: $ million, 2018

Table 45: Japan digital advertising market geography segmentation: $ million, 2018

Table 46: Japan digital advertising market value forecast: $ million, 2018–23

Table 47: Japan size of population (million), 2014–18

Table 48: Japan gdp (constant 2005 prices, $ billion), 2014–18

Table 49: Japan gdp (current prices, $ billion), 2014–18

Table 50: Japan inflation, 2014–18

Table 51: Japan consumer price index (absolute), 2014–18

Table 52: Japan exchange rate, 2014–18

Table 53: Australia digital advertising market value: $ million, 2014–18

Table 54: Australia digital advertising market category segmentation: $ million, 2018

Table 55: Australia digital advertising market geography segmentation: $ million, 2018

Table 56: Australia digital advertising market value forecast: $ million, 2018–23

Table 57: Australia size of population (million), 2014–18

Table 58: Australia gdp (constant 2005 prices, $ billion), 2014–18

Table 59: Australia gdp (current prices, $ billion), 2014–18

Table 60: Australia inflation, 2014–18

List of Figures

List of Figures

Figure 1: Global digital advertising market value: $ billion, 2014–18

Figure 2: Global digital advertising market category segmentation: % share, by value, 2018 ...

List of Figures

Figure 1: Global digital advertising market value: $ billion, 2014–18

Figure 2: Global digital advertising market category segmentation: % share, by value, 2018

Figure 3: Global digital advertising market geography segmentation: % share, by value, 2018

Figure 4: Global digital advertising market value forecast: $ billion, 2018–23

Figure 5: Forces driving competition in the global digital advertising market, 2018

Figure 6: Drivers of buyer power in the global digital advertising market, 2018

Figure 7: Drivers of supplier power in the global digital advertising market, 2018

Figure 8: Factors influencing the likelihood of new entrants in the global digital advertising market, 2018

Figure 9: Factors influencing the threat of substitutes in the global digital advertising market, 2018

Figure 10: Drivers of degree of rivalry in the global digital advertising market, 2018

Figure 11: Asia-Pacific digital advertising market value: $ billion, 2014–18

Figure 12: Asia–Pacific digital advertising market category segmentation: % share, by value, 2018

Figure 13: Asia–Pacific digital advertising market geography segmentation: % share, by value, 2018

Figure 14: Asia-Pacific digital advertising market value forecast: $ billion, 2018–23

Figure 15: Forces driving competition in the digital advertising market in Asia-Pacific, 2018

Figure 16: Drivers of buyer power in the digital advertising market in Asia-Pacific, 2018

Figure 17: Drivers of supplier power in the digital advertising market in Asia-Pacific, 2018

Figure 18: Factors influencing the likelihood of new entrants in the digital advertising market in Asia-Pacific, 2018

Figure 19: Factors influencing the threat of substitutes in the digital advertising market in Asia-Pacific, 2018

Figure 20: Drivers of degree of rivalry in the digital advertising market in Asia-Pacific, 2018

Figure 21: Europe digital advertising market value: $ billion, 2014–18

Figure 22: Europe digital advertising market category segmentation: % share, by value, 2018

Figure 23: Europe digital advertising market geography segmentation: % share, by value, 2018

Figure 24: Europe digital advertising market value forecast: $ billion, 2018–23

Figure 25: Forces driving competition in the digital advertising market in Europe, 2018

Figure 26: Drivers of buyer power in the digital advertising market in Europe, 2018

Figure 27: Drivers of supplier power in the digital advertising market in Europe, 2018

Figure 28: Factors influencing the likelihood of new entrants in the digital advertising market in Europe, 2018

Figure 29: Factors influencing the threat of substitutes in the digital advertising market in Europe, 2018

Figure 30: Drivers of degree of rivalry in the digital advertising market in Europe, 2018

Figure 31: France digital advertising market value: $ million, 2014–18

Figure 32: France digital advertising market category segmentation: % share, by value, 2018

Figure 33: France digital advertising market geography segmentation: % share, by value, 2018

Figure 34: France digital advertising market value forecast: $ million, 2018–23

Figure 35: Forces driving competition in the digital advertising market in France, 2018

Figure 36: Drivers of buyer power in the digital advertising market in France, 2018

Figure 37: Drivers of supplier power in the digital advertising market in France, 2018

Figure 38: Factors influencing the likelihood of new entrants in the digital advertising market in France, 2018

Figure 39: Factors influencing the threat of substitutes in the digital advertising market in France, 2018

Figure 40: Drivers of degree of rivalry in the digital advertising market in France, 2018

Figure 41: Germany digital advertising market value: $ million, 2014–18

Figure 42: Germany digital advertising market category segmentation: % share, by value, 2018

Figure 43: Germany digital advertising market geography segmentation: % share, by value, 2018

Figure 44: Germany digital advertising market value forecast: $ million, 2018–23

Figure 45: Forces driving competition in the digital advertising market in Germany, 2018

Figure 46: Drivers of buyer power in the digital advertising market in Germany, 2018

Figure 47: Drivers of supplier power in the digital advertising market in Germany, 2018

Figure 48: Factors influencing the likelihood of new entrants in the digital advertising market in Germany, 2018

Figure 49: Factors influencing the threat of substitutes in the digital advertising market in Germany, 2018

Figure 50: Drivers of degree of rivalry in the digital advertising market in Germany, 2018

Figure 51: Italy digital advertising market value: $ million, 2014–18

Figure 52: Italy digital advertising market category segmentation: % share, by value, 2018

Figure 53: Italy digital advertising market geography segmentation: % share, by value, 2018

Figure 54: Italy digital advertising market value forecast: $ million, 2018–23

Figure 55: Forces driving competition in the digital advertising market in Italy, 2018

Figure 56: Drivers of buyer power in the digital advertising market in Italy, 2018

Figure 57: Drivers of supplier power in the digital advertising market in Italy, 2018

Figure 58: Factors influencing the likelihood of new entrants in the digital advertising market in Italy, 2018

Figure 59: Factors influencing the threat of substitutes in the digital advertising market in Italy, 2018

Figure 60: Drivers of degree of rivalry in the digital advertising market in Italy, 2018

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