Digital Advertising Top 5 Emerging Markets Industry Guide 2014-2023

The Emerging 5 Digital Advertising industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Essential resource for top-line data and analysis covering the emerging five Digital Advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends and leading companies.

Key Highlights

– These countries contributed $32,415.8 million to the global digital advertising industry in 2018, with a compound annual growth rate (CAGR) of 12.2% between 2007 and 2011. The top 5 emerging countries are expected to reach a value of $42,992.0 million in 2023, with a CAGR of 5.8% over the 2018-23 period.

– Within the digital advertising industry, China is the leading country among the top 5 emerging nations, with market revenues of $29,230.0 million in 2018. This was followed by Mexico and Brazil with a value of $1,410.7 and $1,247.9 million, respectively.

– China is expected to lead the digital advertising industry in the top five emerging nations, with a value of $37,662.9 million in 2023, followed by Mexico and Brazil with expected values of $2,461.2 and $1,918.8 million, respectively.

Scope

– Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the emerging five Digital Advertising market

– Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the emerging five Digital Advertising market

– Leading company profiles reveal details of key Digital Advertising market players’ emerging five operations and financial performance

– Add weight to presentations and pitches by understanding the future growth prospects of the emerging five Digital Advertising market with five year forecasts

– Compares data from Brazil, China, India, Mexico and South Africa, alongside individual chapters on each country

Reasons to buy

- What was the size of the emerging five Digital Advertising market by value in 2018?

- What will be the size of the emerging five Digital Advertising market in 2023?

- What factors are affecting the strength of competition in the emerging five Digital Advertising market?

- How has the market performed over the last five years?

- What are the main segments that make up the emerging five Digital Advertising market?

Table of Contents

Table of Contents

Introduction

What is this report about?

Who is the target reader?

How to use this report

Definitions

Top 5 Emerging Countries Digital Advertising

Industry Outlook

Digital Advertising in South Africa

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Digital Advertising in Brazil

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Digital Advertising in China

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Digital Advertising in India

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Digital Advertising in Mexico

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Company Profiles

Leading Companies

Appendix

Methodology

About MarketLine

List of Tables

List of Tables

Table 1: Top 5 emerging countries digital advertising industry, revenue ($m), 2014-23

Table 2: Top 5 emerging countries digital advertising industry, revenue ($m), 2014-18

Table 3: Top 5 emerging countries digital advertising industry forecast, revenue ($m), 2018-23

Table 4: South Africa digital advertising market value: $ million, 201418

Table 5: South Africa digital advertising market category segmentation: $ million, 2018

Table 6: South Africa digital advertising market geography segmentation: $ million, 2018

Table 7: South Africa digital advertising market value forecast: $ million, 201823

Table 8: South Africa size of population (million), 201418

Table 9: South Africa gdp (constant 2005 prices, $ billion), 201418

Table 10: South Africa gdp (current prices, $ billion), 201418

Table 11: South Africa inflation, 201418

Table 12: South Africa consumer price index (absolute), 201418

Table 13: South Africa exchange rate, 201418

Table 14: Brazil digital advertising market value: $ million, 201418

Table 15: Brazil digital advertising market category segmentation: $ million, 2018

Table 16: Brazil digital advertising market geography segmentation: $ million, 2018

Table 17: Brazil digital advertising market value forecast: $ million, 201823

Table 18: Brazil size of population (million), 201418

Table 19: Brazil gdp (constant 2005 prices, $ billion), 201418

Table 20: Brazil gdp (current prices, $ billion), 201418

Table 21: Brazil inflation, 201418

Table 22: Brazil consumer price index (absolute), 201418

Table 23: Brazil exchange rate, 201418

Table 24: China digital advertising market value: $ billion, 201418

Table 25: China digital advertising market category segmentation: $ billion, 2018

Table 26: China digital advertising market geography segmentation: $ billion, 2018

Table 27: China digital advertising market value forecast: $ billion, 201823

Table 28: China size of population (million), 201418

Table 29: China gdp (constant 2005 prices, $ billion), 201418

Table 30: China gdp (current prices, $ billion), 201418

Table 31: China inflation, 201418

Table 32: China consumer price index (absolute), 201418

Table 33: China exchange rate, 201418

Table 34: India digital advertising market value: $ million, 201418

Table 35: India digital advertising market category segmentation: $ million, 2018

Table 36: India digital advertising market geography segmentation: $ million, 2018

Table 37: India digital advertising market value forecast: $ million, 201823

Table 38: India size of population (million), 201418

Table 39: India gdp (constant 2005 prices, $ billion), 201418

Table 40: India gdp (current prices, $ billion), 201418

Table 41: India inflation, 201418

Table 42: India consumer price index (absolute), 201418

Table 43: India exchange rate, 201418

Table 44: Mexico digital advertising market value: $ million, 201418

Table 45: Mexico digital advertising market category segmentation: $ million, 2018

Table 46: Mexico digital advertising market geography segmentation: $ million, 2018

Table 47: Mexico digital advertising market value forecast: $ million, 201823

Table 48: Mexico size of population (million), 201418

Table 49: Mexico gdp (constant 2005 prices, $ billion), 201418

Table 50: Mexico gdp (current prices, $ billion), 201418

Table 51: Mexico inflation, 201418

Table 52: Mexico consumer price index (absolute), 201418

Table 53: Mexico exchange rate, 201418

Table 54: Naspers Limited: key facts

Table 55: Naspers Limited: key financials ($)

Table 56: Naspers Limited: key financial ratios

Table 57: Globo Comunicacao e Participacoes S.A.: key facts

Table 58: Alibaba Group Holding Limited: key facts

Table 59: Alibaba Group Holding Limited: key financials ($)

Table 60: Alibaba Group Holding Limited: key financials (CNY)

List of Figures

List of Figures

Figure 1: Top 5 emerging countries digital advertising industry, revenue ($m), 2014-23

Figure 2: Top 5 emerging countries digital advertising industry, revenue ($m), 2014-18

Figure 3: Top 5 emerging countries digital advertising industry forecast, revenue ($m), 2018-23

Figure 4: South Africa digital advertising market value: $ million, 201418

Figure 5: South Africa digital advertising market category segmentation: % share, by value, 2018

Figure 6: South Africa digital advertising market geography segmentation: % share, by value, 2018

Figure 7: South Africa digital advertising market value forecast: $ million, 201823

Figure 8: Forces driving competition in the digital advertising market in South Africa, 2018

Figure 9: Drivers of buyer power in the digital advertising market in South Africa, 2018

Figure 10: Drivers of supplier power in the digital advertising market in South Africa, 2018

Figure 11: Factors influencing the likelihood of new entrants in the digital advertising market in South Africa, 2018

Figure 12: Factors influencing the threat of substitutes in the digital advertising market in South Africa, 2018

Figure 13: Drivers of degree of rivalry in the digital advertising market in South Africa, 2018

Figure 14: Brazil digital advertising market value: $ million, 201418

Figure 15: Brazil digital advertising market category segmentation: % share, by value, 2018

Figure 16: Brazil digital advertising market geography segmentation: % share, by value, 2018

Figure 17: Brazil digital advertising market value forecast: $ million, 201823

Figure 18: Forces driving competition in the digital advertising market in Brazil, 2018

Figure 19: Drivers of buyer power in the digital advertising market in Brazil, 2018

Figure 20: Drivers of supplier power in the digital advertising market in Brazil, 2018

Figure 21: Factors influencing the likelihood of new entrants in the digital advertising market in Brazil, 2018

Figure 22: Factors influencing the threat of substitutes in the digital advertising market in Brazil, 2018

Figure 23: Drivers of degree of rivalry in the digital advertising market in Brazil, 2018

Figure 24: China digital advertising market value: $ billion, 201418

Figure 25: China digital advertising market category segmentation: % share, by value, 2018

Figure 26: China digital advertising market geography segmentation: % share, by value, 2018

Figure 27: China digital advertising market value forecast: $ billion, 201823

Figure 28: Forces driving competition in the digital advertising market in China, 2018

Figure 29: Drivers of buyer power in the digital advertising market in China, 2018

Figure 30: Drivers of supplier power in the digital advertising market in China, 2018

Figure 31: Factors influencing the likelihood of new entrants in the digital advertising market in China, 2018

Figure 32: Factors influencing the threat of substitutes in the digital advertising market in China, 2018

Figure 33: Drivers of degree of rivalry in the digital advertising market in China, 2018

Figure 34: India digital advertising market value: $ million, 201418

Figure 35: India digital advertising market category segmentation: % share, by value, 2018

Figure 36: India digital advertising market geography segmentation: % share, by value, 2018

Figure 37: India digital advertising market value forecast: $ million, 201823

Figure 38: Forces driving competition in the digital advertising market in India, 2018

Figure 39: Drivers of buyer power in the digital advertising market in India, 2018

Figure 40: Drivers of supplier power in the digital advertising market in India, 2018

Figure 41: Factors influencing the likelihood of new entrants in the digital advertising market in India, 2018

Figure 42: Factors influencing the threat of substitutes in the digital advertising market in India, 2018

Figure 43: Drivers of degree of rivalry in the digital advertising market in India, 2018

Figure 44: Mexico digital advertising market value: $ million, 201418

Figure 45: Mexico digital advertising market category segmentation: % share, by value, 2018

Figure 46: Mexico digital advertising market geography segmentation: % share, by value, 2018

Figure 47: Mexico digital advertising market value forecast: $ million, 201823

Figure 48: Forces driving competition in the digital advertising market in Mexico, 2018

Figure 49: Drivers of buyer power in the digital advertising market in Mexico, 2018

Figure 50: Drivers of supplier power in the digital advertising market in Mexico, 2018

Figure 51: Factors influencing the likelihood of new entrants in the digital advertising market in Mexico, 2018

Figure 52: Factors influencing the threat of substitutes in the digital advertising market in Mexico, 2018

Figure 53: Drivers of degree of rivalry in the digital advertising market in Mexico, 2018

Figure 54: Naspers Limited: revenues & profitability

Figure 55: Naspers Limited: assets & liabilities

Figure 56: Alibaba Group Holding Limited: revenues & profitability

Figure 57: Alibaba Group Holding Limited: assets & liabilities

Figure 58: Baidu, Inc.: revenues & profitability

Figure 59: Baidu, Inc.: assets & liabilities

Figure 60: Sohu.com Inc.: revenues & profitability

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