Digital Advertising BRIC (Brazil, Russia, India, China) Industry Guide 2014-2023

The BRIC Digital Advertising industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Essential resource for top-line data and analysis covering the BRIC Digital Advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends and leading companies.

Key Highlights

- Brazil, Russian Federation, India and China (BRIC) are the emerging and fast growing countries within the digital advertising industry and had a total market value of $33,701.3 million in 2018. India was the fastest growing country with a CAGR of 30.8% over the 2014-18 period.

- Within the digital advertising industry, China is the leading country among the BRIC nations with market revenues of $29,230.0 million in 2018. This was followed by Russia, Brazil and India with a value of $3,053.4, $1,247.9, and $170.0 million, respectively.

- China is expected to lead the digital advertising industry in the BRIC nations with a value of $37,662.9 million in 2023, followed by Russia, Brazil, India with expected values of $4,944.4, $1,918.8 and $302.2 million, respectively.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the BRIC Digital Advertising market

- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the BRIC Digital Advertising market

- Leading company profiles reveal details of key Digital Advertising market players’ BRIC operations and financial performance

- Add weight to presentations and pitches by understanding the future growth prospects of the BRIC Digital Advertising market with five year forecasts

- Compares data from Brazil, Russia, India, and China, alongside individual chapters on each country

Reasons to buy

- What was the size of the BRIC Digital Advertising market by value in 2018?

- What will be the size of the BRIC Digital Advertising market in 2023?

- What factors are affecting the strength of competition in the BRIC Digital Advertising market?

- How has the market performed over the last five years?

- What are the main segments that make up the BRIC Digital Advertising market?

Table of Contents

Table of Contents

Introduction

What is this report about?

Who is the target reader?

How to use this report

Definitions

BRIC Digital Advertising

Industry Outlook ...

Table of Contents

Introduction

What is this report about?

Who is the target reader?

How to use this report

Definitions

BRIC Digital Advertising

Industry Outlook

Digital Advertising in Brazil

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Digital Advertising in China

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Digital Advertising in India

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Digital Advertising in Russia

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Company Profiles

Leading Companies

Appendix

Methodology

About MarketLine

List of Tables

List of Tables

Table 1: BRIC digital advertising industry, revenue($m), 2014-23

Table 2: BRIC digital advertising industry, revenue($m), 2014-18

Table 3: BRIC digital advertising industry, ...

List of Tables

Table 1: BRIC digital advertising industry, revenue($m), 2014-23

Table 2: BRIC digital advertising industry, revenue($m), 2014-18

Table 3: BRIC digital advertising industry, revenue($m), 2018-23

Table 4: Brazil digital advertising market value: $ million, 2014–18

Table 5: Brazil digital advertising market category segmentation: $ million, 2018

Table 6: Brazil digital advertising market geography segmentation: $ million, 2018

Table 7: Brazil digital advertising market value forecast: $ million, 2018–23

Table 8: Brazil size of population (million), 2014–18

Table 9: Brazil gdp (constant 2005 prices, $ billion), 2014–18

Table 10: Brazil gdp (current prices, $ billion), 2014–18

Table 11: Brazil inflation, 2014–18

Table 12: Brazil consumer price index (absolute), 2014–18

Table 13: Brazil exchange rate, 2014–18

Table 14: China digital advertising market value: $ billion, 2014–18

Table 15: China digital advertising market category segmentation: $ billion, 2018

Table 16: China digital advertising market geography segmentation: $ billion, 2018

Table 17: China digital advertising market value forecast: $ billion, 2018–23

Table 18: China size of population (million), 2014–18

Table 19: China gdp (constant 2005 prices, $ billion), 2014–18

Table 20: China gdp (current prices, $ billion), 2014–18

Table 21: China inflation, 2014–18

Table 22: China consumer price index (absolute), 2014–18

Table 23: China exchange rate, 2014–18

Table 24: India digital advertising market value: $ million, 2014–18

Table 25: India digital advertising market category segmentation: $ million, 2018

Table 26: India digital advertising market geography segmentation: $ million, 2018

Table 27: India digital advertising market value forecast: $ million, 2018–23

Table 28: India size of population (million), 2014–18

Table 29: India gdp (constant 2005 prices, $ billion), 2014–18

Table 30: India gdp (current prices, $ billion), 2014–18

Table 31: India inflation, 2014–18

Table 32: India consumer price index (absolute), 2014–18

Table 33: India exchange rate, 2014–18

Table 34: Russia digital advertising market value: $ million, 2014–18

Table 35: Russia digital advertising market category segmentation: $ million, 2018

Table 36: Russia digital advertising market geography segmentation: $ million, 2018

Table 37: Russia digital advertising market value forecast: $ million, 2018–23

Table 38: Russia size of population (million), 2014–18

Table 39: Russia gdp (constant 2005 prices, $ billion), 2014–18

Table 40: Russia gdp (current prices, $ billion), 2014–18

Table 41: Russia inflation, 2014–18

Table 42: Russia consumer price index (absolute), 2014–18

Table 43: Russia exchange rate, 2014–18

Table 44: Globo Comunicacao e Participacoes S.A.: key facts

Table 45: Alibaba Group Holding Limited: key facts

Table 46: Alibaba Group Holding Limited: key financials ($)

Table 47: Alibaba Group Holding Limited: key financials (CNY)

Table 48: Alibaba Group Holding Limited: key financial ratios

Table 49: Baidu, Inc.: key facts

Table 50: Baidu, Inc.: key financials ($)

Table 51: Baidu, Inc.: key financials (CNY)

Table 52: Baidu, Inc.: key financial ratios

Table 53: Sohu.com Inc.: key facts

Table 54: Sohu.com Inc.: key financials ($)

Table 55: Sohu.com Inc.: key financials (KRW)

Table 56: Sohu.com Inc.: key financial ratios

Table 57: Tencent Holdings Limited: key facts

Table 58: Tencent Holdings Limited: key financials ($)

Table 59: Tencent Holdings Limited: key financials (CNY)

Table 60: Tencent Holdings Limited: key financial ratios

List of Figures

List of Figures

Figure 1: BRIC digital advertising industry, revenue($m), 2014-23

Figure 2: BRIC digital advertising industry, revenue($m), 2014-18

Figure 3: BRIC digital advertising industry, ...

List of Figures

Figure 1: BRIC digital advertising industry, revenue($m), 2014-23

Figure 2: BRIC digital advertising industry, revenue($m), 2014-18

Figure 3: BRIC digital advertising industry, revenue($m), 2018-23

Figure 4: Brazil digital advertising market value: $ million, 2014–18

Figure 5: Brazil digital advertising market category segmentation: % share, by value, 2018

Figure 6: Brazil digital advertising market geography segmentation: % share, by value, 2018

Figure 7: Brazil digital advertising market value forecast: $ million, 2018–23

Figure 8: Forces driving competition in the digital advertising market in Brazil, 2018

Figure 9: Drivers of buyer power in the digital advertising market in Brazil, 2018

Figure 10: Drivers of supplier power in the digital advertising market in Brazil, 2018

Figure 11: Factors influencing the likelihood of new entrants in the digital advertising market in Brazil, 2018

Figure 12: Factors influencing the threat of substitutes in the digital advertising market in Brazil, 2018

Figure 13: Drivers of degree of rivalry in the digital advertising market in Brazil, 2018

Figure 14: China digital advertising market value: $ billion, 2014–18

Figure 15: China digital advertising market category segmentation: % share, by value, 2018

Figure 16: China digital advertising market geography segmentation: % share, by value, 2018

Figure 17: China digital advertising market value forecast: $ billion, 2018–23

Figure 18: Forces driving competition in the digital advertising market in China, 2018

Figure 19: Drivers of buyer power in the digital advertising market in China, 2018

Figure 20: Drivers of supplier power in the digital advertising market in China, 2018

Figure 21: Factors influencing the likelihood of new entrants in the digital advertising market in China, 2018

Figure 22: Factors influencing the threat of substitutes in the digital advertising market in China, 2018

Figure 23: Drivers of degree of rivalry in the digital advertising market in China, 2018

Figure 24: India digital advertising market value: $ million, 2014–18

Figure 25: India digital advertising market category segmentation: % share, by value, 2018

Figure 26: India digital advertising market geography segmentation: % share, by value, 2018

Figure 27: India digital advertising market value forecast: $ million, 2018–23

Figure 28: Forces driving competition in the digital advertising market in India, 2018

Figure 29: Drivers of buyer power in the digital advertising market in India, 2018

Figure 30: Drivers of supplier power in the digital advertising market in India, 2018

Figure 31: Factors influencing the likelihood of new entrants in the digital advertising market in India, 2018

Figure 32: Factors influencing the threat of substitutes in the digital advertising market in India, 2018

Figure 33: Drivers of degree of rivalry in the digital advertising market in India, 2018

Figure 34: Russia digital advertising market value: $ million, 2014–18

Figure 35: Russia digital advertising market category segmentation: % share, by value, 2018

Figure 36: Russia digital advertising market geography segmentation: % share, by value, 2018

Figure 37: Russia digital advertising market value forecast: $ million, 2018–23

Figure 38: Forces driving competition in the digital advertising market in Russia, 2018

Figure 39: Drivers of buyer power in the digital advertising market in Russia, 2018

Figure 40: Drivers of supplier power in the digital advertising market in Russia, 2018

Figure 41: Factors influencing the likelihood of new entrants in the digital advertising market in Russia, 2018

Figure 42: Factors influencing the threat of substitutes in the digital advertising market in Russia, 2018

Figure 43: Drivers of degree of rivalry in the digital advertising market in Russia, 2018

Figure 44: Alibaba Group Holding Limited: revenues & profitability

Figure 45: Alibaba Group Holding Limited: assets & liabilities

Figure 46: Baidu, Inc.: revenues & profitability

Figure 47: Baidu, Inc.: assets & liabilities

Figure 48: Sohu.com Inc.: revenues & profitability

Figure 49: Sohu.com Inc.: assets & liabilities

Figure 50: Tencent Holdings Limited: revenues & profitability

Figure 51: Tencent Holdings Limited: assets & liabilities

Figure 52: Alphabet Inc: revenues & profitability

Figure 53: Alphabet Inc: assets & liabilities

Figure 54: Amazon.com, Inc.: revenues & profitability

Figure 55: Amazon.com, Inc.: assets & liabilities

Figure 56: Facebook, Inc.: revenues & profitability

Figure 57: Facebook, Inc.: assets & liabilities

Figure 58: Naspers Limited: revenues & profitability

Figure 59: Naspers Limited: assets & liabilities

Figure 60: Yandex NV: revenues & profitability

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