Digital Advertising North America (NAFTA) Industry Guide 2014-2023

The NAFTA Digital Advertising industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Essential resource for top-line data and analysis covering the NAFTA Digital Advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends and leading companies.

Key Highlights

- The North American Free Trade Agreement (NAFTA) is a trade agreement between the countries in North America: the US, Canada and Mexico. The digital advertising industry within the NAFTA countries had a total market value of $1,14,743.3 million in 2018.The Mexico was the fastest growing country, with a CAGR of 25.3% over the 2014-18 period.

- Within the digital advertising industry, the US is the leading country among the NAFTA bloc, with market revenues of $1,08,248.6 million in 2018. This was followed by Canada and Mexico, with a value of $5,084.1 and $1,410.7 million, respectively.

- The US is expected to lead the digital advertising industry in the NAFTA bloc, with a value of $2,24,305.1 million in 2023, followed by Canada and Mexico with expected values of $7,906.7 and $2,461.2 million, respectively.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the NAFTA Digital Advertising market

- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the NAFTA Digital Advertising market

- Leading company profiles reveal details of key Digital Advertising market players’ NAFTA operations and financial performance

- Add weight to presentations and pitches by understanding the future growth prospects of the NAFTA Digital Advertising market with five year forecasts

- Compares data from the US, Canada and Mexico, alongside individual chapters on each country

Reasons to buy

- What was the size of the NAFTA Digital Advertising market by value in 2018?

- What will be the size of the NAFTA Digital Advertising market in 2023?

- What factors are affecting the strength of competition in the NAFTA Digital Advertising market?

- How has the market performed over the last five years?

- What are the main segments that make up the NAFTA Digital Advertising market?

Table of Contents

Table of Contents

Introduction

What is this report about?

Who is the target reader?

How to use this report

Definitions

NAFTA Digital Advertising

Industry Outlook ...

Table of Contents

Introduction

What is this report about?

Who is the target reader?

How to use this report

Definitions

NAFTA Digital Advertising

Industry Outlook

Digital Advertising in Canada

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Digital Advertising in Mexico

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Digital Advertising in The United States

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Company Profiles

Leading Companies

Appendix

Methodology

About MarketLine

List of Tables

List of Tables

Table 1: NAFTA countries digital advertising industry, revenue ($m), 2014-23

Table 2: NAFTA countries digital advertising industry, revenue ($m), 2014-18

Table 3: ...

List of Tables

Table 1: NAFTA countries digital advertising industry, revenue ($m), 2014-23

Table 2: NAFTA countries digital advertising industry, revenue ($m), 2014-18

Table 3: NAFTA countries digital advertising industry forecast, revenue ($m), 2018-23

Table 4: Canada digital advertising market value: $ million, 2014–18

Table 5: Canada digital advertising market category segmentation: $ million, 2018

Table 6: Canada digital advertising market geography segmentation: $ million, 2018

Table 7: Canada digital advertising market value forecast: $ million, 2018–23

Table 8: Canada size of population (million), 2014–18

Table 9: Canada gdp (constant 2005 prices, $ billion), 2014–18

Table 10: Canada gdp (current prices, $ billion), 2014–18

Table 11: Canada inflation, 2014–18

Table 12: Canada consumer price index (absolute), 2014–18

Table 13: Canada exchange rate, 2014–18

Table 14: Mexico digital advertising market value: $ million, 2014–18

Table 15: Mexico digital advertising market category segmentation: $ million, 2018

Table 16: Mexico digital advertising market geography segmentation: $ million, 2018

Table 17: Mexico digital advertising market value forecast: $ million, 2018–23

Table 18: Mexico size of population (million), 2014–18

Table 19: Mexico gdp (constant 2005 prices, $ billion), 2014–18

Table 20: Mexico gdp (current prices, $ billion), 2014–18

Table 21: Mexico inflation, 2014–18

Table 22: Mexico consumer price index (absolute), 2014–18

Table 23: Mexico exchange rate, 2014–18

Table 24: United States digital advertising market value: $ billion, 2014–18

Table 25: United States digital advertising market category segmentation: $ billion, 2018

Table 26: United States digital advertising market geography segmentation: $ billion, 2018

Table 27: United States digital advertising market value forecast: $ billion, 2018–23

Table 28: United States size of population (million), 2014–18

Table 29: United States gdp (constant 2005 prices, $ billion), 2014–18

Table 30: United States gdp (current prices, $ billion), 2014–18

Table 31: United States inflation, 2014–18

Table 32: United States consumer price index (absolute), 2014–18

Table 33: United States exchange rate, 2014–18

Table 34: Twitter Inc: key facts

Table 35: Twitter Inc: key financials ($)

Table 36: Twitter Inc: key financial ratios

Table 37: Alphabet Inc: key facts

Table 38: Alphabet Inc: key financials ($)

Table 39: Alphabet Inc: key financial ratios

Table 40: Amazon.com, Inc.: key facts

Table 41: Amazon.com, Inc.: key financials ($)

Table 42: Amazon.com, Inc.: key financial ratios

Table 43: Facebook, Inc.: key facts

Table 44: Facebook, Inc.: key financials ($)

Table 45: Facebook, Inc.: key financial ratios

Table 46: Microsoft Corporation: key facts

Table 47: Microsoft Corporation: key financials ($)

Table 48: Microsoft Corporation: key financial ratios

List of Figures

List of Figures

Figure 1: NAFTA countries digital advertising industry, revenue ($m), 2014-23

Figure 2: NAFTA countries digital advertising industry, revenue ($m), 2014-18

Figure 3: ...

List of Figures

Figure 1: NAFTA countries digital advertising industry, revenue ($m), 2014-23

Figure 2: NAFTA countries digital advertising industry, revenue ($m), 2014-18

Figure 3: NAFTA countries digital advertising industry forecast, revenue ($m), 2018-23

Figure 4: Canada digital advertising market value: $ million, 2014–18

Figure 5: Canada digital advertising market category segmentation: % share, by value, 2018

Figure 6: Canada digital advertising market geography segmentation: % share, by value, 2018

Figure 7: Canada digital advertising market value forecast: $ million, 2018–23

Figure 8: Forces driving competition in the digital advertising market in Canada, 2018

Figure 9: Drivers of buyer power in the digital advertising market in Canada, 2018

Figure 10: Drivers of supplier power in the digital advertising market in Canada, 2018

Figure 11: Factors influencing the likelihood of new entrants in the digital advertising market in Canada, 2018

Figure 12: Factors influencing the threat of substitutes in the digital advertising market in Canada, 2018

Figure 13: Drivers of degree of rivalry in the digital advertising market in Canada, 2018

Figure 14: Mexico digital advertising market value: $ million, 2014–18

Figure 15: Mexico digital advertising market category segmentation: % share, by value, 2018

Figure 16: Mexico digital advertising market geography segmentation: % share, by value, 2018

Figure 17: Mexico digital advertising market value forecast: $ million, 2018–23

Figure 18: Forces driving competition in the digital advertising market in Mexico, 2018

Figure 19: Drivers of buyer power in the digital advertising market in Mexico, 2018

Figure 20: Drivers of supplier power in the digital advertising market in Mexico, 2018

Figure 21: Factors influencing the likelihood of new entrants in the digital advertising market in Mexico, 2018

Figure 22: Factors influencing the threat of substitutes in the digital advertising market in Mexico, 2018

Figure 23: Drivers of degree of rivalry in the digital advertising market in Mexico, 2018

Figure 24: United States digital advertising market value: $ billion, 2014–18

Figure 25: United States digital advertising market category segmentation: % share, by value, 2018

Figure 26: United States digital advertising market geography segmentation: % share, by value, 2018

Figure 27: United States digital advertising market value forecast: $ billion, 2018–23

Figure 28: Forces driving competition in the digital advertising market in the United States, 2018

Figure 29: Drivers of buyer power in the digital advertising market in the United States, 2018

Figure 30: Drivers of supplier power in the digital advertising market in the United States, 2018

Figure 31: Factors influencing the likelihood of new entrants in the digital advertising market in the United States, 2018

Figure 32: Factors influencing the threat of substitutes in the digital advertising market in the United States, 2018

Figure 33: Drivers of degree of rivalry in the digital advertising market in the United States, 2018

Figure 34: Twitter Inc: revenues & profitability

Figure 35: Twitter Inc: assets & liabilities

Figure 36: Alphabet Inc: revenues & profitability

Figure 37: Alphabet Inc: assets & liabilities

Figure 38: Amazon.com, Inc.: revenues & profitability

Figure 39: Amazon.com, Inc.: assets & liabilities

Figure 40: Facebook, Inc.: revenues & profitability

Figure 41: Facebook, Inc.: assets & liabilities

Figure 42: Microsoft Corporation: revenues & profitability

Figure 43: Microsoft Corporation: assets & liabilities

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