Digital Advertising Global Group of Eight (G8) Industry Guide 2014-2023

The G8 Digital Advertising industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Essential resource for top-line data and analysis covering the G8 Digital Advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends and leading companies.

Key Highlights

– The G8 countries contributed $1,67,531.8 million in 2018 to the global digital advertising industry, with a compound annual growth rate (CAGR) of 17.6% between 2014 and 2018. The G8 countries are expected to reach a value of $3,11,391.0 million in 2023, with a CAGR of 13.2% over the 2018-23 period.

– Among the G8 nations, the US is the leading country in the digital advertising industry, with market revenues of $1,08,248.6 million in 2018. This was followed by the UK and Japan, with a value of $17,303.3 and $16,121.9 million, respectively.

– The US is expected to lead the digital advertising industry in the G8 nations with a value of $2,24,305.1 million in 2016, followed by Japan and the UK with expected values of $25,774.3 and $25,598.5 million, respectively.

Scope

– Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the G8 Digital Advertising market

– Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the G8 Digital Advertising market

– Leading company profiles reveal details of key Digital Advertising market players’ G8 operations and financial performance

– Add weight to presentations and pitches by understanding the future growth prospects of the G8 Digital Advertising market with five year forecasts

– Compares data from the US, Canada, Germany, France, UK, Italy, Russia and Japan, alongside individual chapters on each country

Reasons to buy

- What was the size of the G8 Digital Advertising market by value in 2018?

- What will be the size of the G8 Digital Advertising market in 2023?

- What factors are affecting the strength of competition in the G8 Digital Advertising market?

- How has the market performed over the last five years?

- What are the main segments that make up the G8 Digital Advertising market?

Table of Contents

Table of Contents

Introduction

What is this report about?

Who is the target reader?

How to use this report

Definitions

Group of Eight (G8) Digital Advertising

Industry Outlook

Digital Advertising in Canada

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Digital Advertising in France

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Digital Advertising in Germany

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Digital Advertising in Italy

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Digital Advertising in Japan

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Digital Advertising in Russia

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Digital Advertising in The United Kingdom

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Digital Advertising in The United States

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Company Profiles

Leading Companies

Appendix

Methodology

About MarketLine

List of Tables

List of Tables

Table 1: G8 digital advertising industry, revenue($m), 2014-23

Table 2: G8 digital advertising industry, revenue by country ($m), 2014-18

Table 3: G8 digital advertising industry forecast, revenue by country ($m), 2018-23

Table 4: Canada digital advertising market value: $ million, 201418

Table 5: Canada digital advertising market category segmentation: $ million, 2018

Table 6: Canada digital advertising market geography segmentation: $ million, 2018

Table 7: Canada digital advertising market value forecast: $ million, 201823

Table 8: Canada size of population (million), 201418

Table 9: Canada gdp (constant 2005 prices, $ billion), 201418

Table 10: Canada gdp (current prices, $ billion), 201418

Table 11: Canada inflation, 201418

Table 12: Canada consumer price index (absolute), 201418

Table 13: Canada exchange rate, 201418

Table 14: France digital advertising market value: $ million, 201418

Table 15: France digital advertising market category segmentation: $ million, 2018

Table 16: France digital advertising market geography segmentation: $ million, 2018

Table 17: France digital advertising market value forecast: $ million, 201823

Table 18: France size of population (million), 201418

Table 19: France gdp (constant 2005 prices, $ billion), 201418

Table 20: France gdp (current prices, $ billion), 201418

Table 21: France inflation, 201418

Table 22: France consumer price index (absolute), 201418

Table 23: France exchange rate, 201418

Table 24: Germany digital advertising market value: $ million, 201418

Table 25: Germany digital advertising market category segmentation: $ million, 2018

Table 26: Germany digital advertising market geography segmentation: $ million, 2018

Table 27: Germany digital advertising market value forecast: $ million, 201823

Table 28: Germany size of population (million), 201418

Table 29: Germany gdp (constant 2005 prices, $ billion), 201418

Table 30: Germany gdp (current prices, $ billion), 201418

Table 31: Germany inflation, 201418

Table 32: Germany consumer price index (absolute), 201418

Table 33: Germany exchange rate, 201418

Table 34: Italy digital advertising market value: $ million, 201418

Table 35: Italy digital advertising market category segmentation: $ million, 2018

Table 36: Italy digital advertising market geography segmentation: $ million, 2018

Table 37: Italy digital advertising market value forecast: $ million, 201823

Table 38: Italy size of population (million), 201418

Table 39: Italy gdp (constant 2005 prices, $ billion), 201418

Table 40: Italy gdp (current prices, $ billion), 201418

Table 41: Italy inflation, 201418

Table 42: Italy consumer price index (absolute), 201418

Table 43: Italy exchange rate, 201418

Table 44: Japan digital advertising market value: $ million, 201418

Table 45: Japan digital advertising market category segmentation: $ million, 2018

Table 46: Japan digital advertising market geography segmentation: $ million, 2018

Table 47: Japan digital advertising market value forecast: $ million, 201823

Table 48: Japan size of population (million), 201418

Table 49: Japan gdp (constant 2005 prices, $ billion), 201418

Table 50: Japan gdp (current prices, $ billion), 201418

Table 51: Japan inflation, 201418

Table 52: Japan consumer price index (absolute), 201418

Table 53: Japan exchange rate, 201418

Table 54: Russia digital advertising market value: $ million, 201418

Table 55: Russia digital advertising market category segmentation: $ million, 2018

Table 56: Russia digital advertising market geography segmentation: $ million, 2018

Table 57: Russia digital advertising market value forecast: $ million, 201823

Table 58: Russia size of population (million), 201418

Table 59: Russia gdp (constant 2005 prices, $ billion), 201418

Table 60: Russia gdp (current prices, $ billion), 201418

List of Figures

List of Figures

Figure 1: G8 digital advertising industry, revenue($m), 2014-23

Figure 2: G8 Digital Advertising industry, revenue by country (%), 2018

Figure 3: G8 digital advertising industry, revenue by country ($m), 2014-18

Figure 4: G8 digital advertising industry forecast, revenue by country ($m), 2018-23

Figure 5: Canada digital advertising market value: $ million, 201418

Figure 6: Canada digital advertising market category segmentation: % share, by value, 2018

Figure 7: Canada digital advertising market geography segmentation: % share, by value, 2018

Figure 8: Canada digital advertising market value forecast: $ million, 201823

Figure 9: Forces driving competition in the digital advertising market in Canada, 2018

Figure 10: Drivers of buyer power in the digital advertising market in Canada, 2018

Figure 11: Drivers of supplier power in the digital advertising market in Canada, 2018

Figure 12: Factors influencing the likelihood of new entrants in the digital advertising market in Canada, 2018

Figure 13: Factors influencing the threat of substitutes in the digital advertising market in Canada, 2018

Figure 14: Drivers of degree of rivalry in the digital advertising market in Canada, 2018

Figure 15: France digital advertising market value: $ million, 201418

Figure 16: France digital advertising market category segmentation: % share, by value, 2018

Figure 17: France digital advertising market geography segmentation: % share, by value, 2018

Figure 18: France digital advertising market value forecast: $ million, 201823

Figure 19: Forces driving competition in the digital advertising market in France, 2018

Figure 20: Drivers of buyer power in the digital advertising market in France, 2018

Figure 21: Drivers of supplier power in the digital advertising market in France, 2018

Figure 22: Factors influencing the likelihood of new entrants in the digital advertising market in France, 2018

Figure 23: Factors influencing the threat of substitutes in the digital advertising market in France, 2018

Figure 24: Drivers of degree of rivalry in the digital advertising market in France, 2018

Figure 25: Germany digital advertising market value: $ million, 201418

Figure 26: Germany digital advertising market category segmentation: % share, by value, 2018

Figure 27: Germany digital advertising market geography segmentation: % share, by value, 2018

Figure 28: Germany digital advertising market value forecast: $ million, 201823

Figure 29: Forces driving competition in the digital advertising market in Germany, 2018

Figure 30: Drivers of buyer power in the digital advertising market in Germany, 2018

Figure 31: Drivers of supplier power in the digital advertising market in Germany, 2018

Figure 32: Factors influencing the likelihood of new entrants in the digital advertising market in Germany, 2018

Figure 33: Factors influencing the threat of substitutes in the digital advertising market in Germany, 2018

Figure 34: Drivers of degree of rivalry in the digital advertising market in Germany, 2018

Figure 35: Italy digital advertising market value: $ million, 201418

Figure 36: Italy digital advertising market category segmentation: % share, by value, 2018

Figure 37: Italy digital advertising market geography segmentation: % share, by value, 2018

Figure 38: Italy digital advertising market value forecast: $ million, 201823

Figure 39: Forces driving competition in the digital advertising market in Italy, 2018

Figure 40: Drivers of buyer power in the digital advertising market in Italy, 2018

Figure 41: Drivers of supplier power in the digital advertising market in Italy, 2018

Figure 42: Factors influencing the likelihood of new entrants in the digital advertising market in Italy, 2018

Figure 43: Factors influencing the threat of substitutes in the digital advertising market in Italy, 2018

Figure 44: Drivers of degree of rivalry in the digital advertising market in Italy, 2018

Figure 45: Japan digital advertising market value: $ million, 201418

Figure 46: Japan digital advertising market category segmentation: % share, by value, 2018

Figure 47: Japan digital advertising market geography segmentation: % share, by value, 2018

Figure 48: Japan digital advertising market value forecast: $ million, 201823

Figure 49: Forces driving competition in the digital advertising market in Japan, 2018

Figure 50: Drivers of buyer power in the digital advertising market in Japan, 2018

Figure 51: Drivers of supplier power in the digital advertising market in Japan, 2018

Figure 52: Factors influencing the likelihood of new entrants in the digital advertising market in Japan, 2018

Figure 53: Factors influencing the threat of substitutes in the digital advertising market in Japan, 2018

Figure 54: Drivers of degree of rivalry in the digital advertising market in Japan, 2018

Figure 55: Russia digital advertising market value: $ million, 201418

Figure 56: Russia digital advertising market category segmentation: % share, by value, 2018

Figure 57: Russia digital advertising market geography segmentation: % share, by value, 2018

Figure 58: Russia digital advertising market value forecast: $ million, 201823

Figure 59: Forces driving competition in the digital advertising market in Russia, 2018

Figure 60: Drivers of buyer power in the digital advertising market in Russia, 2018

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