Advertising Global Industry Guide 2015-2024

Global Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2015-19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.

Essential resource for top-line data and analysis covering the global advertising industry. Includes industry size and segmentation data, textual and graphical analysis of industry growth trends and leading companies.

Key Highlights

– The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.

– Any currency conversions used in the creation of this report have been calculated using constant 2019 annual average exchange rates.

– The global advertising industry had total revenues of $596,423.0m in 2019, representing a compound annual growth rate (CAGR) of 3.8% between 2015 and 2019.

– The food, beverage & personal/healthcare segment was the industry's most lucrative in 2019, with total revenues of $141,237.0m, equivalent to 23.7% of the industry's overall value.

– Globally, the increase in smartphone penetration has caused a shift in the advertising industry to a more digital field.

Scope

– Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global advertising industry

– Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global advertising industry

– Leading company profiles reveal details of key advertising industry players’ global operations and financial performance

– Add weight to presentations and pitches by understanding the future growth prospects of the global advertising industry with five year forecasts

Reasons to buy

- What was the size of the global advertising industry by value in 2019?

- What will be the size of the global advertising industry in 2024?

- What factors are affecting the strength of competition in the global advertising industry?

- How has the industry performed over the last five years?

- What are the main segments that make up the global advertising industry?

Companies mentioned

Asatsu-DK Inc.

Cheil Worldwide Inc.

Dentsu, Inc.

Hakuhodo DY Holdings Inc.

Havas SA

Omnicom Group, Inc.

Publicis Groupe SA

The Interpublic Group of Companies, Inc.

WPP plc

Table of Contents

Table of Contents

1 EXECUTIVE SUMMARY

1.1. Market value

1.2. Market value forecast

1.3. Category segmentation

1.4. Geography segmentation

1.5. Competitive Landscape

2 Introduction

2.1. What is this report about?

2.2. Who is the target reader?

2.3. How to use this report

2.4. Definitions

3 Global Advertising

3.1. Market Overview

3.2. Market Data

3.3. Market Segmentation

3.4. Market outlook

3.5. Five forces analysis

3.6. Macroeconomic Indicators

4 Advertising in Asia-Pacific

4.1. Market Overview

4.2. Market Data

4.3. Market Segmentation

4.4. Market outlook

4.5. Five forces analysis

5 Advertising in Europe

5.1. Market Overview

5.2. Market Data

5.3. Market Segmentation

5.4. Market outlook

5.5. Five forces analysis

5.6. Macroeconomic Indicators

6 Advertising in France

6.1. Market Overview

6.2. Market Data

6.3. Market Segmentation

6.4. Market outlook

6.5. Five forces analysis

6.6. Macroeconomic Indicators

7 Advertising in Germany

7.1. Market Overview

7.2. Market Data

7.3. Market Segmentation

7.4. Market outlook

7.5. Five forces analysis

7.6. Macroeconomic Indicators

8 Advertising in Italy

8.1. Market Overview

8.2. Market Data

8.3. Market Segmentation

8.4. Market outlook

8.5. Five forces analysis

8.6. Macroeconomic Indicators

9 Advertising in Japan

9.1. Market Overview

9.2. Market Data

9.3. Market Segmentation

9.4. Market outlook

9.5. Five forces analysis

9.6. Macroeconomic Indicators

10 Advertising in Australia

10.1. Market Overview

10.2. Market Data

10.3. Market Segmentation

10.4. Market outlook

10.5. Five forces analysis

10.6. Macroeconomic Indicators

11 Advertising in Canada

11.1. Market Overview

11.2. Market Data

11.3. Market Segmentation

11.4. Market outlook

11.5. Five forces analysis

11.6. Macroeconomic Indicators

12 Advertising in China

12.1. Market Overview

12.2. Market Data

12.3. Market Segmentation

12.4. Market outlook

12.5. Five forces analysis

12.6. Macroeconomic Indicators

13 Advertising in The Netherlands

13.1. Market Overview

13.2. Market Data

13.3. Market Segmentation

13.4. Market outlook

13.5. Five forces analysis

13.6. Macroeconomic Indicators

14 Advertising in Spain

14.1. Market Overview

14.2. Market Data

14.3. Market Segmentation

14.4. Market outlook

14.5. Five forces analysis

14.6. Macroeconomic Indicators

15 Advertising in The United Kingdom

15.1. Market Overview

15.2. Market Data

15.3. Market Segmentation

15.4. Market outlook

15.5. Five forces analysis

15.6. Macroeconomic Indicators

16 Advertising in The United States

16.1. Market Overview

16.2. Market Data

16.3. Market Segmentation

16.4. Market outlook

16.5. Five forces analysis

16.6. Macroeconomic Indicators

17 Company Profiles

17.1. Dentsu, Inc.

17.2. The Interpublic Group of Companies, Inc.

17.3. Publicis Groupe SA

17.4. WPP plc

17.5. Cheil Worldwide Inc.

17.6. Havas SA

17.7. Omnicom Group, Inc.

17.8. Hakuhodo DY Holdings Inc.

17.9. Asatsu-DK Inc.

18 Appendix

18.1. Methodology

18.2. About MarketLine

List of Tables

List of Tables

Table 1: Global advertising industry value: $ billion, 2015-19

Table 2: Global advertising industry category segmentation: $ billion, 2019

Table 3: Global advertising industry geography segmentation: $ billion, 2019

Table 4: Global advertising industry value forecast: $ billion, 2019-24

Table 5: Global size of population (million), 2015-19

Table 6: Global gdp (constant 2005 prices, $ billion), 2015-19

Table 7: Global gdp (current prices, $ billion), 2015-19

Table 8: Global inflation, 2015-19

Table 9: Global consumer price index (absolute), 2015-19

Table 10: Global exchange rate, 2015-19

Table 11: Asia-Pacific advertising industry value: $ billion, 2015-19

Table 12: Asia-Pacific advertising industry category segmentation: $ billion, 2019

Table 13: Asia-Pacific advertising industry geography segmentation: $ billion, 2019

Table 14: Asia-Pacific advertising industry value forecast: $ billion, 2019-24

Table 15: Europe advertising industry value: $ billion, 2015-19

Table 16: Europe advertising industry category segmentation: $ billion, 2019

Table 17: Europe advertising industry geography segmentation: $ billion, 2019

Table 18: Europe advertising industry value forecast: $ billion, 2019-24

Table 19: Europe size of population (million), 2015-19

Table 20: Europe gdp (constant 2005 prices, $ billion), 2015-19

Table 21: Europe gdp (current prices, $ billion), 2015-19

Table 22: Europe inflation, 2015-19

Table 23: Europe consumer price index (absolute), 2015-19

Table 24: Europe exchange rate, 2015-19

Table 25: France advertising industry value: $ billion, 2015-19

Table 26: France advertising industry category segmentation: $ billion, 2019

Table 27: France advertising industry geography segmentation: $ billion, 2019

Table 28: France advertising industry value forecast: $ billion, 2019-24

Table 29: France size of population (million), 2015-19

Table 30: France gdp (constant 2005 prices, $ billion), 2015-19

Table 31: France gdp (current prices, $ billion), 2015-19

Table 32: France inflation, 2015-19

Table 33: France consumer price index (absolute), 2015-19

Table 34: France exchange rate, 2015-19

Table 35: Germany advertising industry value: $ billion, 2015-19

Table 36: Germany advertising industry category segmentation: $ billion, 2019

Table 37: Germany advertising industry geography segmentation: $ billion, 2019

Table 38: Germany advertising industry value forecast: $ billion, 2019-24

Table 39: Germany size of population (million), 2015-19

Table 40: Germany gdp (constant 2005 prices, $ billion), 2015-19

Table 41: Germany gdp (current prices, $ billion), 2015-19

Table 42: Germany inflation, 2015-19

Table 43: Germany consumer price index (absolute), 2015-19

Table 44: Germany exchange rate, 2015-19

Table 45: Italy advertising industry value: $ million, 2015-19

Table 46: Italy advertising industry category segmentation: $ million, 2019

Table 47: Italy advertising industry geography segmentation: $ million, 2019

Table 48: Italy advertising industry value forecast: $ million, 2019-24

Table 49: Italy size of population (million), 2015-19

Table 50: Italy gdp (constant 2005 prices, $ billion), 2015-19

Table 51: Italy gdp (current prices, $ billion), 2015-19

Table 52: Italy inflation, 2015-19

Table 53: Italy consumer price index (absolute), 2015-19

Table 54: Italy exchange rate, 2015-19

Table 55: Japan advertising industry value: $ billion, 2015-19

Table 56: Japan advertising industry category segmentation: $ billion, 2019

Table 57: Japan advertising industry geography segmentation: $ billion, 2019

Table 58: Japan advertising industry value forecast: $ billion, 2019-24

Table 59: Japan size of population (million), 2015-19

List of Figures

List of Figures

Figure 1: Global advertising industry value: $ billion, 2015-19

Figure 2: Global advertising industry category segmentation: % share, by value, 2019

Figure 3: Global advertising industry geography segmentation: % share, by value, 2019

Figure 4: Global advertising industry value forecast: $ billion, 2019-24

Figure 5: Forces driving competition in the global advertising industry, 2019

Figure 6: Drivers of buyer power in the global advertising industry, 2019

Figure 7: Drivers of supplier power in the global advertising industry, 2019

Figure 8: Factors influencing the likelihood of new entrants in the global advertising industry, 2019

Figure 9: Factors influencing the threat of substitutes in the global advertising industry, 2019

Figure 10: Drivers of degree of rivalry in the global advertising industry, 2019

Figure 11: Asia-Pacific advertising industry value: $ billion, 2015-19

Figure 12: Asia-Pacific advertising industry category segmentation: % share, by value, 2019

Figure 13: Asia-Pacific advertising industry geography segmentation: % share, by value, 2019

Figure 14: Asia-Pacific advertising industry value forecast: $ billion, 2019-24

Figure 15: Forces driving competition in the advertising industry in Asia-Pacific, 2019

Figure 16: Drivers of buyer power in the advertising industry in Asia-Pacific, 2019

Figure 17: Drivers of supplier power in the advertising industry in Asia-Pacific, 2019

Figure 18: Factors influencing the likelihood of new entrants in the advertising industry in Asia-Pacific, 2019

Figure 19: Factors influencing the threat of substitutes in the advertising industry in Asia-Pacific, 2019

Figure 20: Drivers of degree of rivalry in the advertising industry in Asia-Pacific, 2019

Figure 21: Europe advertising industry value: $ billion, 2015-19

Figure 22: Europe advertising industry category segmentation: % share, by value, 2019

Figure 23: Europe advertising industry geography segmentation: % share, by value, 2019

Figure 24: Europe advertising industry value forecast: $ billion, 2019-24

Figure 25: Forces driving competition in the advertising industry in Europe, 2019

Figure 26: Drivers of buyer power in the advertising industry in Europe, 2019

Figure 27: Drivers of supplier power in the advertising industry in Europe, 2019

Figure 28: Factors influencing the likelihood of new entrants in the advertising industry in Europe, 2019

Figure 29: Factors influencing the threat of substitutes in the advertising industry in Europe, 2019

Figure 30: Drivers of degree of rivalry in the advertising industry in Europe, 2019

Figure 31: France advertising industry value: $ billion, 2015-19

Figure 32: France advertising industry category segmentation: % share, by value, 2019

Figure 33: France advertising industry geography segmentation: % share, by value, 2019

Figure 34: France advertising industry value forecast: $ billion, 2019-24

Figure 35: Forces driving competition in the advertising industry in France, 2019

Figure 36: Drivers of buyer power in the advertising industry in France, 2019

Figure 37: Drivers of supplier power in the advertising industry in France, 2019

Figure 38: Factors influencing the likelihood of new entrants in the advertising industry in France, 2019

Figure 39: Factors influencing the threat of substitutes in the advertising industry in France, 2019

Figure 40: Drivers of degree of rivalry in the advertising industry in France, 2019

Figure 41: Germany advertising industry value: $ billion, 2015-19

Figure 42: Germany advertising industry category segmentation: % share, by value, 2019

Figure 43: Germany advertising industry geography segmentation: % share, by value, 2019

Figure 44: Germany advertising industry value forecast: $ billion, 2019-24

Figure 45: Forces driving competition in the advertising industry in Germany, 2019

Figure 46: Drivers of buyer power in the advertising industry in Germany, 2019

Figure 47: Drivers of supplier power in the advertising industry in Germany, 2019

Figure 48: Factors influencing the likelihood of new entrants in the advertising industry in Germany, 2019

Figure 49: Factors influencing the threat of substitutes in the advertising industry in Germany, 2019

Figure 50: Drivers of degree of rivalry in the advertising industry in Germany, 2019

Figure 51: Italy advertising industry value: $ million, 2015-19

Figure 52: Italy advertising industry category segmentation: % share, by value, 2019

Figure 53: Italy advertising industry geography segmentation: % share, by value, 2019

Figure 54: Italy advertising industry value forecast: $ million, 2019-24

Figure 55: Forces driving competition in the advertising industry in Italy, 2019

Figure 56: Drivers of buyer power in the advertising industry in Italy, 2019

Figure 57: Drivers of supplier power in the advertising industry in Italy, 2019

Figure 58: Factors influencing the likelihood of new entrants in the advertising industry in Italy, 2019

Figure 59: Factors influencing the threat of substitutes in the advertising industry in Italy, 2019

Figure 60: Drivers of degree of rivalry in the advertising industry in Italy, 2019

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