Advertising Global Industry Guide 2014-2023

Global Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.

Key Questions Answered –

– What was the size of the global advertising industry by value in 2018?

– What will be the size of the global advertising industry in 2023?

– What factors are affecting the strength of competition in the global advertising industry?

– How has the industry performed over the last five years?

– What are the main segments that make up the global advertising industry?

Scope

– Essential resource for top-line data and analysis covering the global advertising industry. Includes industry size and segmentation data, textual and graphical analysis of industry growth trends and leading companies.

– The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.

– Any currency conversions used in the creation of this report have been calculated using constant 2018 annual average exchange rates.

– The global advertising industry had total revenues of $600,391.3m in 2018, representing a compound annual growth rate (CAGR) of 4.6% between 2014 and 2018.

– The food, beverage & personal/healthcare segment was the industry's most lucrative in 2018, with total revenues of $141,702.1m, equivalent to 23.6% of the industry's overall value.

– Media planning will grow in importance in the coming years, as identifying the most suitable channel to reach the target audience becomes more complex. Traditional forms of advertising will remain significant, but digital will continue to be the most lucrative channel.

Reasons to buy

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global advertising industry

- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global advertising industry

- Leading company profiles reveal details of key advertising industry players’ global operations and financial performance

- Add weight to presentations and pitches by understanding the future growth prospects of the global advertising industry with five year forecasts

Table of Contents

Table of Contents

EXECUTIVE SUMMARY

Market value

Market value forecast

Category segmentation

Geography segmentation

Introduction

What is this report about?

Who is the target reader?

How to use this report

Definitions

Global Advertising

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Advertising in Asia-Pacific

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Advertising in Europe

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Advertising in France

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Advertising in Germany

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Advertising in Italy

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Advertising in Japan

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Advertising in Australia

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Advertising in Canada

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Advertising in China

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Advertising in The Netherlands

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Advertising in Spain

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Advertising in The United Kingdom

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Advertising in The United States

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Company Profiles

Leading Companies

Appendix

Methodology

About MarketLine

List of Tables

List of Tables

Table 1: Global advertising industry value: $ billion, 2014-18

Table 2: Global advertising industry category segmentation: $ billion, 2018

Table 3: Global advertising industry geography segmentation: $ billion, 2018

Table 4: Global advertising industry value forecast: $ billion, 2018-23

Table 5: Asia-Pacific advertising industry value: $ billion, 2014-18

Table 6: Asia-Pacific advertising industry category segmentation: $ billion, 2018

Table 7: Asia-Pacific advertising industry geography segmentation: $ billion, 2018

Table 8: Asia-Pacific advertising industry value forecast: $ billion, 2018-23

Table 9: Europe advertising industry value: $ billion, 2014-18

Table 10: Europe advertising industry category segmentation: $ billion, 2018

Table 11: Europe advertising industry geography segmentation: $ billion, 2018

Table 12: Europe advertising industry value forecast: $ billion, 2018-23

Table 13: France advertising industry value: $ million, 2014-18

Table 14: France advertising industry category segmentation: $ million, 2018

Table 15: France advertising industry geography segmentation: $ million, 2018

Table 16: France advertising industry value forecast: $ million, 2018-23

Table 17: France size of population (million), 2014-18

Table 18: France gdp (constant 2005 prices, $ billion), 2014-18

Table 19: France gdp (current prices, $ billion), 2014-18

Table 20: France inflation, 2014-18

Table 21: France consumer price index (absolute), 2014-18

Table 22: France exchange rate, 2014-18

Table 23: Germany advertising industry value: $ million, 2014-18

Table 24: Germany advertising industry category segmentation: $ million, 2018

Table 25: Germany advertising industry geography segmentation: $ million, 2018

Table 26: Germany advertising industry value forecast: $ million, 2018-23

Table 27: Germany size of population (million), 2014-18

Table 28: Germany gdp (constant 2005 prices, $ billion), 2014-18

Table 29: Germany gdp (current prices, $ billion), 2014-18

Table 30: Germany inflation, 2014-18

Table 31: Germany consumer price index (absolute), 2014-18

Table 32: Germany exchange rate, 2014-18

Table 33: Italy advertising industry value: $ million, 2014-18

Table 34: Italy advertising industry category segmentation: $ million, 2018

Table 35: Italy advertising industry geography segmentation: $ million, 2018

Table 36: Italy advertising industry value forecast: $ million, 2018-23

Table 37: Italy size of population (million), 2014-18

Table 38: Italy gdp (constant 2005 prices, $ billion), 2014-18

Table 39: Italy gdp (current prices, $ billion), 2014-18

Table 40: Italy inflation, 2014-18

Table 41: Italy consumer price index (absolute), 2014-18

Table 42: Italy exchange rate, 2014-18

Table 43: Japan advertising industry value: $ million, 2014-18

Table 44: Japan advertising industry category segmentation: $ million, 2018

Table 45: Japan advertising industry geography segmentation: $ million, 2018

Table 46: Japan advertising industry value forecast: $ million, 2018-23

Table 47: Japan size of population (million), 2014-18

Table 48: Japan gdp (constant 2005 prices, $ billion), 2014-18

Table 49: Japan gdp (current prices, $ billion), 2014-18

Table 50: Japan inflation, 2014-18

Table 51: Japan consumer price index (absolute), 2014-18

Table 52: Japan exchange rate, 2014-18

Table 53: Australia advertising industry value: $ million, 2014-18

Table 54: Australia advertising industry category segmentation: $ million, 2018

Table 55: Australia advertising industry geography segmentation: $ million, 2018

Table 56: Australia advertising industry value forecast: $ million, 2018-23

Table 57: Australia size of population (million), 2014-18

Table 58: Australia gdp (constant 2005 prices, $ billion), 2014-18

Table 59: Australia gdp (current prices, $ billion), 2014-18

Table 60: Australia inflation, 2014-18

List of Figures

List of Figures

Figure 1: Global advertising industry value: $ billion, 2014-18

Figure 2: Global advertising industry category segmentation: % share, by value, 2018

Figure 3: Global advertising industry geography segmentation: % share, by value, 2018

Figure 4: Global advertising industry value forecast: $ billion, 2018-23

Figure 5: Forces driving competition in the global advertising industry, 2018

Figure 6: Drivers of buyer power in the global advertising industry, 2018

Figure 7: Drivers of supplier power in the global advertising industry, 2018

Figure 8: Factors influencing the likelihood of new entrants in the global advertising industry, 2018

Figure 9: Factors influencing the threat of substitutes in the global advertising industry, 2018

Figure 10: Drivers of degree of rivalry in the global advertising industry, 2018

Figure 11: Asia-Pacific advertising industry value: $ billion, 2014-18

Figure 12: Asia-Pacific advertising industry category segmentation: % share, by value, 2018

Figure 13: Asia-Pacific advertising industry geography segmentation: % share, by value, 2018

Figure 14: Asia-Pacific advertising industry value forecast: $ billion, 2018-23

Figure 15: Forces driving competition in the advertising industry in Asia-Pacific, 2018

Figure 16: Drivers of buyer power in the advertising industry in Asia-Pacific, 2018

Figure 17: Drivers of supplier power in the advertising industry in Asia-Pacific, 2018

Figure 18: Factors influencing the likelihood of new entrants in the advertising industry in Asia-Pacific, 2018

Figure 19: Factors influencing the threat of substitutes in the advertising industry in Asia-Pacific, 2018

Figure 20: Drivers of degree of rivalry in the advertising industry in Asia-Pacific, 2018

Figure 21: Europe advertising industry value: $ billion, 2014-18

Figure 22: Europe advertising industry category segmentation: % share, by value, 2018

Figure 23: Europe advertising industry geography segmentation: % share, by value, 2018

Figure 24: Europe advertising industry value forecast: $ billion, 2018-23

Figure 25: Forces driving competition in the advertising industry in Europe, 2018

Figure 26: Drivers of buyer power in the advertising industry in Europe, 2018

Figure 27: Drivers of supplier power in the advertising industry in Europe, 2018

Figure 28: Factors influencing the likelihood of new entrants in the advertising industry in Europe, 2018

Figure 29: Factors influencing the threat of substitutes in the advertising industry in Europe, 2018

Figure 30: Drivers of degree of rivalry in the advertising industry in Europe, 2018

Figure 31: France advertising industry value: $ million, 2014-18

Figure 32: France advertising industry category segmentation: % share, by value, 2018

Figure 33: France advertising industry geography segmentation: % share, by value, 2018

Figure 34: France advertising industry value forecast: $ million, 2018-23

Figure 35: Forces driving competition in the advertising industry in France, 2018

Figure 36: Drivers of buyer power in the advertising industry in France, 2018

Figure 37: Drivers of supplier power in the advertising industry in France, 2018

Figure 38: Factors influencing the likelihood of new entrants in the advertising industry in France, 2018

Figure 39: Factors influencing the threat of substitutes in the advertising industry in France, 2018

Figure 40: Drivers of degree of rivalry in the advertising industry in France, 2018

Figure 41: Germany advertising industry value: $ million, 2014-18

Figure 42: Germany advertising industry category segmentation: % share, by value, 2018

Figure 43: Germany advertising industry geography segmentation: % share, by value, 2018

Figure 44: Germany advertising industry value forecast: $ million, 2018-23

Figure 45: Forces driving competition in the advertising industry in Germany, 2018

Figure 46: Drivers of buyer power in the advertising industry in Germany, 2018

Figure 47: Drivers of supplier power in the advertising industry in Germany, 2018

Figure 48: Factors influencing the likelihood of new entrants in the advertising industry in Germany, 2018

Figure 49: Factors influencing the threat of substitutes in the advertising industry in Germany, 2018

Figure 50: Drivers of degree of rivalry in the advertising industry in Germany, 2018

Figure 51: Italy advertising industry value: $ million, 2014-18

Figure 52: Italy advertising industry category segmentation: % share, by value, 2018

Figure 53: Italy advertising industry geography segmentation: % share, by value, 2018

Figure 54: Italy advertising industry value forecast: $ million, 2018-23

Figure 55: Forces driving competition in the advertising industry in Italy, 2018

Figure 56: Drivers of buyer power in the advertising industry in Italy, 2018

Figure 57: Drivers of supplier power in the advertising industry in Italy, 2018

Figure 58: Factors influencing the likelihood of new entrants in the advertising industry in Italy, 2018

Figure 59: Factors influencing the threat of substitutes in the advertising industry in Italy, 2018

Figure 60: Drivers of degree of rivalry in the advertising industry in Italy, 2018

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