Advertising North America (NAFTA) Industry Guide 2014-2023

The NAFTA Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.

Key Questions Answered –

– What was the size of the NAFTA advertising industry by value in 2018?

– What will be the size of the NAFTA advertising industry in 2023?

– What factors are affecting the strength of competition in the NAFTA advertising industry?

– How has the industry performed over the last five years?

– What are the main segments that make up the NAFTA advertising industry?

Scope

– Essential resource for top-line data and analysis covering the NAFTA advertising industry. Includes industry size and segmentation data, textual and graphical analysis of industry growth trends and leading companies.

– The North American Free Trade Agreement (NAFTA) is a trade agreement between the countries in North America: the US, Canada and Mexico. The advertising industry within the NAFTA countries had a total market value of $2,40,093.4 million in 2018.The US was the fastest growing country, with a CAGR of 5.8% over the 2014-18 period.

– Within the advertising industry, the US is the leading country among the NAFTA bloc, with market revenues of $2,25,431.3 million in 2018. This was followed by Canada and Mexico, with a value of $8,884.4 and $5,777.8 million, respectively.

– The US is expected to lead the advertising industry in the NAFTA bloc, with a value of $3,15,622.6 million in 2023, followed by Canada and Mexico with expected values of $11,326.1 and $6,961.2 million, respectively.

Reasons to buy

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the NAFTA advertising industry

- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the NAFTA advertising industry

- Leading company profiles reveal details of key advertising industry players’ NAFTA operations and financial performance

- Add weight to presentations and pitches by understanding the future growth prospects of the NAFTA advertising industry with five year forecasts

- Compares data from the US, Canada and Mexico, alongside individual chapters on each country

Table of Contents

Table of Contents

Introduction

What is this report about?

Who is the target reader?

How to use this report

Definitions

NAFTA Advertising

Industry Outlook

Advertising in Canada

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Advertising in Mexico

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Advertising in The United States

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Company Profiles

Leading Companies

Appendix

Methodology

About MarketLine

List of Tables

List of Tables

Table 1: NAFTA countries advertising industry, revenue ($m), 2014-23

Table 2: NAFTA countries advertising industry, revenue ($m), 2014-18

Table 3: NAFTA countries advertising industry forecast, revenue ($m), 2018-23

Table 4: Canada advertising industry value: $ million, 2014-18

Table 5: Canada advertising industry category segmentation: $ million, 2018

Table 6: Canada advertising industry geography segmentation: $ million, 2018

Table 7: Canada advertising industry value forecast: $ million, 2018-23

Table 8: Canada size of population (million), 2014-18

Table 9: Canada gdp (constant 2005 prices, $ billion), 2014-18

Table 10: Canada gdp (current prices, $ billion), 2014-18

Table 11: Canada inflation, 2014-18

Table 12: Canada consumer price index (absolute), 2014-18

Table 13: Canada exchange rate, 2014-18

Table 14: Mexico advertising industry value: $ million, 2014-18

Table 15: Mexico advertising industry category segmentation: $ million, 2018

Table 16: Mexico advertising industry geography segmentation: $ million, 2018

Table 17: Mexico advertising industry value forecast: $ million, 2018-23

Table 18: Mexico size of population (million), 2014-18

Table 19: Mexico gdp (constant 2005 prices, $ billion), 2014-18

Table 20: Mexico gdp (current prices, $ billion), 2014-18

Table 21: Mexico inflation, 2014-18

Table 22: Mexico consumer price index (absolute), 2014-18

Table 23: Mexico exchange rate, 2014-18

Table 24: United States advertising industry value: $ billion, 2014-18

Table 25: United States advertising industry category segmentation: $ billion, 2018

Table 26: United States advertising industry geography segmentation: $ billion, 2018

Table 27: United States advertising industry value forecast: $ billion, 2018-23

Table 28: United States size of population (million), 2014-18

Table 29: United States gdp (constant 2005 prices, $ billion), 2014-18

Table 30: United States gdp (current prices, $ billion), 2014-18

Table 31: United States inflation, 2014-18

Table 32: United States consumer price index (absolute), 2014-18

Table 33: United States exchange rate, 2014-18

Table 34: Dentsu, Inc.: key facts

Table 35: Dentsu, Inc.: key financials ($)

Table 36: Dentsu, Inc.: key financials (Â¥)

Table 37: Dentsu, Inc.: key financial ratios

Table 38: Omnicom Group, Inc.: key facts

Table 39: Omnicom Group, Inc.: key financials ($)

Table 40: Omnicom Group, Inc.: key financial ratios

Table 41: Publicis Groupe SA: key facts

Table 42: Publicis Groupe SA: key financials ($)

Table 43: Publicis Groupe SA: key financials (€)

Table 44: Publicis Groupe SA: key financial ratios

Table 45: WPP plc: key facts

Table 46: WPP plc: key financials ($)

Table 47: WPP plc: key financials (£)

Table 48: WPP plc: key financial ratios

Table 49: Havas SA: key facts

Table 50: Havas SA: key financials ($)

Table 51: Havas SA: key financials (€)

Table 52: Havas SA: key financial ratios

Table 53: The Interpublic Group of Companies, Inc.: key facts

Table 54: The Interpublic Group of Companies, Inc.: key financials ($)

Table 55: The Interpublic Group of Companies, Inc.: key financial ratios

List of Figures

List of Figures

Figure 1: NAFTA countries advertising industry, revenue ($m), 2014-23

Figure 2: NAFTA countries advertising industry, revenue ($m), 2014-18

Figure 3: NAFTA countries advertising industry forecast, revenue ($m), 2018-23

Figure 4: Canada advertising industry value: $ million, 2014-18

Figure 5: Canada advertising industry category segmentation: % share, by value, 2018

Figure 6: Canada advertising industry geography segmentation: % share, by value, 2018

Figure 7: Canada advertising industry value forecast: $ million, 2018-23

Figure 8: Forces driving competition in the advertising industry in Canada, 2018

Figure 9: Drivers of buyer power in the advertising industry in Canada, 2018

Figure 10: Drivers of supplier power in the advertising industry in Canada, 2018

Figure 11: Factors influencing the likelihood of new entrants in the advertising industry in Canada, 2018

Figure 12: Factors influencing the threat of substitutes in the advertising industry in Canada, 2018

Figure 13: Drivers of degree of rivalry in the advertising industry in Canada, 2018

Figure 14: Mexico advertising industry value: $ million, 2014-18

Figure 15: Mexico advertising industry category segmentation: % share, by value, 2018

Figure 16: Mexico advertising industry geography segmentation: % share, by value, 2018

Figure 17: Mexico advertising industry value forecast: $ million, 2018-23

Figure 18: Forces driving competition in the advertising industry in Mexico, 2018

Figure 19: Drivers of buyer power in the advertising industry in Mexico, 2018

Figure 20: Drivers of supplier power in the advertising industry in Mexico, 2018

Figure 21: Factors influencing the likelihood of new entrants in the advertising industry in Mexico, 2018

Figure 22: Factors influencing the threat of substitutes in the advertising industry in Mexico, 2018

Figure 23: Drivers of degree of rivalry in the advertising industry in Mexico, 2018

Figure 24: United States advertising industry value: $ billion, 2014-18

Figure 25: United States advertising industry category segmentation: % share, by value, 2018

Figure 26: United States advertising industry geography segmentation: % share, by value, 2018

Figure 27: United States advertising industry value forecast: $ billion, 2018-23

Figure 28: Forces driving competition in the advertising industry in the United States, 2018

Figure 29: Drivers of buyer power in the advertising industry in the United States, 2018

Figure 30: Drivers of supplier power in the advertising industry in the United States, 2018

Figure 31: Factors influencing the likelihood of new entrants in the advertising industry in the United States, 2018

Figure 32: Factors influencing the threat of substitutes in the advertising industry in the United States, 2018

Figure 33: Drivers of degree of rivalry in the advertising industry in the United States, 2018

Figure 34: Dentsu, Inc.: revenues & profitability

Figure 35: Dentsu, Inc.: assets & liabilities

Figure 36: Omnicom Group, Inc.: revenues & profitability

Figure 37: Omnicom Group, Inc.: assets & liabilities

Figure 38: Publicis Groupe SA: revenues & profitability

Figure 39: Publicis Groupe SA: assets & liabilities

Figure 40: WPP plc: revenues & profitability

Figure 41: WPP plc: assets & liabilities

Figure 42: Havas SA: revenues & profitability

Figure 43: Havas SA: assets & liabilities

Figure 44: The Interpublic Group of Companies, Inc.: revenues & profitability

Figure 45: The Interpublic Group of Companies, Inc.: assets & liabilities

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