Mobile Phones Global Industry Guide 2013-2022

Global Mobile Phones industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Synopsis

Essential resource for top-line data and analysis covering the global mobile phones market. Includes market size and segmentation data, textual and graphical analysis of market growth trends and leading companies.

Key highlights

– The mobile phone market consists of all cell phones used for mobile telephony. The market is split into two segments: feature phones and smartphones.

– Smartphones are defined as advanced cell phones that serve as computing devices in addition to being mobile handsets and that run on an advanced mobile operating system. Key examples of smartphones include the Apple iPhone range (which run on the iOS operating system), Samsung Galaxy S6 (which runs on the Android operating system) and Blackberry and Windows Phone handsets.

– Feature phones are defined as cell phones that are not considered to be smartphones. Feature phones may still offer some features that smartphones do, such as the ability to browse the Internet, listen to music or take pictures, but have significantly less computational power than smartphones. Key examples of feature phones include the Nokia 105 and the LG Cosmos 3. The market does not include other types of handset, such as cordless phones in which a short-range radio link is used to communicate between the handset and a fixed-line base station, or those used for specialized applications such as two-way radio, etc.

– Market volumes for a given year are defined as the number of shipments to end-users, including both new uptake and renewal purchases and market values have been calculated using average selling prices before the impact of carrier subsidies. The units in the report represent number of phones delivered to users each year, not the total number of phones in existence.

– All currency conversions are carried out at constant average annual 2017 exchange rates.

– The global mobile phones market had total revenues of $315,053.9m in 2017, representing a compound annual growth rate (CAGR) of 3.4% between 2013 and 2017.

– Market consumption volume increased with a CAGR of 5.5% between 2013 and 2017, to reach a total of 1,531.3 million units in 2017.

– In October 2015, the Chinese government announced the imposition of a two-child policy, allowing families to have more than one child. This will result in an increased number of buyers in the Chinese economy in around a decade and a half. However, this will not affect growth in volume consumption levels over the forecast period, with growth expected to continue on its overall decelerating trend over the coming years.

Scope

– Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global mobile phones market

– Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global mobile phones market

– Leading company profiles reveal details of key mobile phones market players’ global operations and financial performance

– Add weight to presentations and pitches by understanding the future growth prospects of the global mobile phones market with five year forecasts by both value and volume

Reasons to buy

- What was the size of the global mobile phones market by value in 2017?

- What will be the size of the global mobile phones market in 2022?

- What factors are affecting the strength of competition in the global mobile phones market?

- How has the market performed over the last five years?

- What are the main segments that make up the global mobile phones market?

Table of Contents

Table of Contents

EXECUTIVE SUMMARY 2

Market value 2

Market value forecast 2

Market volume 2

Market volume forecast 2

Category segmentation 2

Geography segmentation 2

Introduction 21

What is this report about? 21

Who is the target reader? 21

How to use this report 21

Definitions 21

Global Mobile Phones 22

Market Overview 22

Market Data 23

Market Segmentation 25

Market outlook 27

Five forces analysis 29

Mobile Phones in Asia-Pacific 38

Market Overview 38

Market Data 40

Market Segmentation 42

Market outlook 44

Five forces analysis 46

Mobile Phones in Europe 55

Market Overview 55

Market Data 56

Market Segmentation 58

Market outlook 60

Five forces analysis 62

Mobile Phones in France 71

Market Overview 71

Market Data 72

Market Segmentation 74

Market outlook 76

Five forces analysis 78

Macroeconomic indicators 87

Mobile Phones in Germany 89

Market Overview 89

Market Data 90

Market Segmentation 92

Market outlook 94

Five forces analysis 96

Macroeconomic indicators 105

Mobile Phones in Italy 107

Market Overview 107

Market Data 108

Market Segmentation 110

Market outlook 112

Five forces analysis 114

Macroeconomic indicators 123

Mobile Phones in Japan 125

Market Overview 125

Market Data 126

Market Segmentation 128

Market outlook 130

Five forces analysis 132

Macroeconomic indicators 140

Mobile Phones in Australia 142

Market Overview 142

Market Data 143

Market Segmentation 145

Market outlook 147

Five forces analysis 149

Macroeconomic indicators 158

Mobile Phones in Canada 160

Market Overview 160

Market Data 161

Market Segmentation 163

Market outlook 165

Five forces analysis 167

Macroeconomic indicators 176

Mobile Phones in China 178

Market Overview 178

Market Data 179

Market Segmentation 181

Market outlook 183

Five forces analysis 185

Macroeconomic indicators 194

Mobile Phones in The Netherlands 196

Market Overview 196

Market Data 197

Market Segmentation 199

Market outlook 201

Five forces analysis 203

Macroeconomic indicators 212

Mobile Phones in Spain 214

Market Overview 214

Market Data 215

Market Segmentation 217

Market outlook 219

Five forces analysis 221

Macroeconomic indicators 230

Mobile Phones in The United Kingdom 232

Market Overview 232

Market Data 233

Market Segmentation 235

Market outlook 237

Five forces analysis 239

Macroeconomic indicators 248

Mobile Phones in The United States 250

Market Overview 250

Market Data 251

Market Segmentation 253

Market outlook 255

Five forces analysis 257

Macroeconomic indicators 266

Company Profiles 268

Leading Companies 268

Appendix 301

Methodology 301

About MarketLine 302

List of Tables

List of Tables

Table 1: Global mobile phones market value: $ billion, 2013-17

Table 2: Global mobile phones market volume: million units, 2013-17

Table 3: Global mobile phones market category segmentation: $ billion, 2017

Table 4: Global mobile phones market geography segmentation: $ billion, 2017

Table 5: Global mobile phones market value forecast: $ billion, 2017-22

Table 6: Global mobile phones market volume forecast: million units, 2017-22

Table 7: Asia-Pacific mobile phones market value: $ billion, 2013-17

Table 8: Asia-Pacific mobile phones market volume: million units, 2013-17

Table 9: Asia-Pacific mobile phones market category segmentation: $ billion, 2017

Table 10: Asia-Pacific mobile phones market geography segmentation: $ billion, 2017

Table 11: Asia-Pacific mobile phones market value forecast: $ billion, 2017-22

Table 12: Asia-Pacific mobile phones market volume forecast: million units, 2017-22

Table 13: Europe mobile phones market value: $ billion, 2013-17

Table 14: Europe mobile phones market volume: million units, 2013-17

Table 15: Europe mobile phones market category segmentation: $ billion, 2017

Table 16: Europe mobile phones market geography segmentation: $ billion, 2017

Table 17: Europe mobile phones market value forecast: $ billion, 2017-22

Table 18: Europe mobile phones market volume forecast: million units, 2017-22

Table 19: France mobile phones market value: $ million, 2013-17

Table 20: France mobile phones market volume: thousand units, 2013-17

Table 21: France mobile phones market category segmentation: $ million, 2017

Table 22: France mobile phones market geography segmentation: $ million, 2017

Table 23: France mobile phones market value forecast: $ million, 2017-22

Table 24: France mobile phones market volume forecast: thousand units, 2017-22

Table 25: France size of population (million), 2013-17

Table 26: France gdp (constant 2005 prices, $ billion), 2013-17

Table 27: France gdp (current prices, $ billion), 2013-17

Table 28: France inflation, 2013-17

Table 29: France consumer price index (absolute), 2013-17

Table 30: France exchange rate, 2013-17

Table 31: Germany mobile phones market value: $ million, 2013-17

Table 32: Germany mobile phones market volume: thousand units, 2013-17

Table 33: Germany mobile phones market category segmentation: $ million, 2017

Table 34: Germany mobile phones market geography segmentation: $ million, 2017

Table 35: Germany mobile phones market value forecast: $ million, 2017-22

Table 36: Germany mobile phones market volume forecast: thousand units, 2017-22

Table 37: Germany size of population (million), 2013-17

Table 38: Germany gdp (constant 2005 prices, $ billion), 2013-17

Table 39: Germany gdp (current prices, $ billion), 2013-17

Table 40: Germany inflation, 2013-17

Table 41: Germany consumer price index (absolute), 2013-17

Table 42: Germany exchange rate, 2013-17

Table 43: Italy mobile phones market value: $ million, 2013-17

Table 44: Italy mobile phones market volume: thousand units, 2013-17

Table 45: Italy mobile phones market category segmentation: $ million, 2017

Table 46: Italy mobile phones market geography segmentation: $ million, 2017

Table 47: Italy mobile phones market value forecast: $ million, 2017-22

Table 48: Italy mobile phones market volume forecast: thousand units, 2017-22

Table 49: Italy size of population (million), 2013-17

Table 50: Italy gdp (constant 2005 prices, $ billion), 2013-17

Table 51: Italy gdp (current prices, $ billion), 2013-17

Table 52: Italy inflation, 2013-17

Table 53: Italy consumer price index (absolute), 2013-17

Table 54: Italy exchange rate, 2013-17

Table 55: Japan mobile phones market value: $ million, 2013-17

Table 56: Japan mobile phones market volume: thousand units, 2013-17

Table 57: Japan mobile phones market category segmentation: $ million, 2017

Table 58: Japan mobile phones market geography segmentation: $ million, 2017

Table 59: Japan mobile phones market value forecast: $ million, 2017-22

Table 60: Japan mobile phones market volume forecast: thousand units, 2017-22

Table 61: Japan size of population (million), 2013-17

Table 62: Japan gdp (constant 2005 prices, $ billion), 2013-17

Table 63: Japan gdp (current prices, $ billion), 2013-17

Table 64: Japan inflation, 2013-17

Table 65: Japan consumer price index (absolute), 2013-17

Table 66: Japan exchange rate, 2013-17

Table 67: Australia mobile phones market value: $ million, 2013-17

Table 68: Australia mobile phones market volume: thousand units, 2013-17

Table 69: Australia mobile phones market category segmentation: $ million, 2017

Table 70: Australia mobile phones market geography segmentation: $ million, 2017

Table 71: Australia mobile phones market value forecast: $ million, 2017-22

Table 72: Australia mobile phones market volume forecast: thousand units, 2017-22

Table 73: Australia size of population (million), 2013-17

Table 74: Australia gdp (constant 2005 prices, $ billion), 2013-17

Table 75: Australia gdp (current prices, $ billion), 2013-17

List of Figures

List of Figures

Figure 1: Global mobile phones market value: $ billion, 2013-17

Figure 2: Global mobile phones market volume: million units, 2013-17

Figure 3: Global mobile phones market category segmentation: % share, by value, 2017

Figure 4: Global mobile phones market geography segmentation: % share, by value, 2017

Figure 5: Global mobile phones market value forecast: $ billion, 2017-22

Figure 6: Global mobile phones market volume forecast: million units, 2017-22

Figure 7: Forces driving competition in the global mobile phones market, 2017

Figure 8: Drivers of buyer power in the global mobile phones market, 2017

Figure 9: Drivers of supplier power in the global mobile phones market, 2017

Figure 10: Factors influencing the likelihood of new entrants in the global mobile phones market, 2017

Figure 11: Factors influencing the threat of substitutes in the global mobile phones market, 2017

Figure 12: Drivers of degree of rivalry in the global mobile phones market, 2017

Figure 13: Asia-Pacific mobile phones market value: $ billion, 2013-17

Figure 14: Asia-Pacific mobile phones market volume: million units, 2013-17

Figure 15: Asia-Pacific mobile phones market category segmentation: % share, by value, 2017

Figure 16: Asia-Pacific mobile phones market geography segmentation: % share, by value, 2017

Figure 17: Asia-Pacific mobile phones market value forecast: $ billion, 2017-22

Figure 18: Asia-Pacific mobile phones market volume forecast: million units, 2017-22

Figure 19: Forces driving competition in the mobile phones market in Asia-Pacific, 2017

Figure 20: Drivers of buyer power in the mobile phones market in Asia-Pacific, 2017

Figure 21: Drivers of supplier power in the mobile phones market in Asia-Pacific, 2017

Figure 22: Factors influencing the likelihood of new entrants in the mobile phones market in Asia-Pacific, 2017

Figure 23: Factors influencing the threat of substitutes in the mobile phones market in Asia-Pacific, 2017

Figure 24: Drivers of degree of rivalry in the mobile phones market in Asia-Pacific, 2017

Figure 25: Europe mobile phones market value: $ billion, 2013-17

Figure 26: Europe mobile phones market volume: million units, 2013-17

Figure 27: Europe mobile phones market category segmentation: % share, by value, 2017

Figure 28: Europe mobile phones market geography segmentation: % share, by value, 2017

Figure 29: Europe mobile phones market value forecast: $ billion, 2017-22

Figure 30: Europe mobile phones market volume forecast: million units, 2017-22

Figure 31: Forces driving competition in the mobile phones market in Europe, 2017

Figure 32: Drivers of buyer power in the mobile phones market in Europe, 2017

Figure 33: Drivers of supplier power in the mobile phones market in Europe, 2017

Figure 34: Factors influencing the likelihood of new entrants in the mobile phones market in Europe, 2017

Figure 35: Factors influencing the threat of substitutes in the mobile phones market in Europe, 2017

Figure 36: Drivers of degree of rivalry in the mobile phones market in Europe, 2017

Figure 37: France mobile phones market value: $ million, 2013-17

Figure 38: France mobile phones market volume: thousand units, 2013-17

Figure 39: France mobile phones market category segmentation: % share, by value, 2017

Figure 40: France mobile phones market geography segmentation: % share, by value, 2017

Figure 41: France mobile phones market value forecast: $ million, 2017-22

Figure 42: France mobile phones market volume forecast: thousand units, 2017-22

Figure 43: Forces driving competition in the mobile phones market in France, 2017

Figure 44: Drivers of buyer power in the mobile phones market in France, 2017

Figure 45: Drivers of supplier power in the mobile phones market in France, 2017

Figure 46: Factors influencing the likelihood of new entrants in the mobile phones market in France, 2017

Figure 47: Factors influencing the threat of substitutes in the mobile phones market in France, 2017

Figure 48: Drivers of degree of rivalry in the mobile phones market in France, 2017

Figure 49: Germany mobile phones market value: $ million, 2013-17

Figure 50: Germany mobile phones market volume: thousand units, 2013-17

Figure 51: Germany mobile phones market category segmentation: % share, by value, 2017

Figure 52: Germany mobile phones market geography segmentation: % share, by value, 2017

Figure 53: Germany mobile phones market value forecast: $ million, 2017-22

Figure 54: Germany mobile phones market volume forecast: thousand units, 2017-22

Figure 55: Forces driving competition in the mobile phones market in Germany, 2017

Figure 56: Drivers of buyer power in the mobile phones market in Germany, 2017

Figure 57: Drivers of supplier power in the mobile phones market in Germany, 2017

Figure 58: Factors influencing the likelihood of new entrants in the mobile phones market in Germany, 2017

Figure 59: Factors influencing the threat of substitutes in the mobile phones market in Germany, 2017

Figure 60: Drivers of degree of rivalry in the mobile phones market in Germany, 2017

Figure 61: Italy mobile phones market value: $ million, 2013-17

Figure 62: Italy mobile phones market volume: thousand units, 2013-17

Figure 63: Italy mobile phones market category segmentation: % share, by value, 2017

Figure 64: Italy mobile phones market geography segmentation: % share, by value, 2017

Figure 65: Italy mobile phones market value forecast: $ million, 2017-22

Figure 66: Italy mobile phones market volume forecast: thousand units, 2017-22

Figure 67: Forces driving competition in the mobile phones market in Italy, 2017

Figure 68: Drivers of buyer power in the mobile phones market in Italy, 2017

Figure 69: Drivers of supplier power in the mobile phones market in Italy, 2017

Figure 70: Factors influencing the likelihood of new entrants in the mobile phones market in Italy, 2017

Figure 71: Factors influencing the threat of substitutes in the mobile phones market in Italy, 2017

Figure 72: Drivers of degree of rivalry in the mobile phones market in Italy, 2017

Figure 73: Japan mobile phones market value: $ million, 2013-17

Figure 74: Japan mobile phones market volume: thousand units, 2013-17

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