Mobile Phones Global Industry Almanac 2013-2022

Global Mobile Phones industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Synopsis

Essential resource for top-line data and analysis covering the global mobile phones market. Includes market size and segmentation data, textual and graphical analysis of market growth trends and leading companies.

Key highlights

– The mobile phone market consists of all cell phones used for mobile telephony. The market is split into two segments: feature phones and smartphones.

– Smartphones are defined as advanced cell phones that serve as computing devices in addition to being mobile handsets and that run on an advanced mobile operating system. Key examples of smartphones include the Apple iPhone range (which run on the iOS operating system), Samsung Galaxy S6 (which runs on the Android operating system) and Blackberry and Windows Phone handsets.

– Feature phones are defined as cell phones that are not considered to be smartphones. Feature phones may still offer some features that smartphones do, such as the ability to browse the Internet, listen to music or take pictures, but have significantly less computational power than smartphones. Key examples of feature phones include the Nokia 105 and the LG Cosmos 3. The market does not include other types of handset, such as cordless phones in which a short-range radio link is used to communicate between the handset and a fixed-line base station, or those used for specialized applications such as two-way radio, etc.

– Market volumes for a given year are defined as the number of shipments to end-users, including both new uptake and renewal purchases and market values have been calculated using average selling prices before the impact of carrier subsidies. The units in the report represent number of phones delivered to users each year, not the total number of phones in existence.

– All currency conversions are carried out at constant average annual 2017 exchange rates.

– The global mobile phones market had total revenues of $315,053.9m in 2017, representing a compound annual growth rate (CAGR) of 3.4% between 2013 and 2017.

– Market consumption volume increased with a CAGR of 5.5% between 2013 and 2017, to reach a total of 1,531.3 million units in 2017.

– In October 2015, the Chinese government announced the imposition of a two-child policy, allowing families to have more than one child. This will result in an increased number of buyers in the Chinese economy in around a decade and a half. However, this will not affect growth in volume consumption levels over the forecast period, with growth expected to continue on its overall decelerating trend over the coming years.

Scope

– Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global mobile phones market

– Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global mobile phones market

– Leading company profiles reveal details of key mobile phones market players’ global operations and financial performance

– Add weight to presentations and pitches by understanding the future growth prospects of the global mobile phones market with five year forecasts by both value and volume

Reasons to buy

- What was the size of the global mobile phones market by value in 2017?

- What will be the size of the global mobile phones market in 2022?

- What factors are affecting the strength of competition in the global mobile phones market?

- How has the market performed over the last five years?

- What are the main segments that make up the global mobile phones market?

Table of Contents

Table of Contents

EXECUTIVE SUMMARY 2

Market value 2

Market value forecast 2

Market volume 2

Market volume forecast 2

Category segmentation 2

Geography segmentation 2

Introduction 31

What is this report about? 31

Who is the target reader? 31

How to use this report 31

Definitions 31

Global Mobile Phones 32

Market Overview 32

Market Data 33

Market Segmentation 35

Market outlook 37

Five forces analysis 39

Mobile Phones in Asia-Pacific 47

Market Overview 47

Market Data 49

Market Segmentation 51

Market outlook 53

Five forces analysis 55

Mobile Phones in Europe 64

Market Overview 64

Market Data 65

Market Segmentation 67

Market outlook 69

Five forces analysis 71

Mobile Phones in France 80

Market Overview 80

Market Data 81

Market Segmentation 83

Market outlook 85

Five forces analysis 87

Macroeconomic indicators 96

Mobile Phones in Germany 98

Market Overview 98

Market Data 99

Market Segmentation 101

Market outlook 103

Five forces analysis 105

Macroeconomic indicators 114

Mobile Phones in Australia 116

Market Overview 116

Market Data 117

Market Segmentation 119

Market outlook 121

Five forces analysis 123

Macroeconomic indicators 132

Mobile Phones in Brazil 134

Market Overview 134

Market Data 135

Market Segmentation 137

Market outlook 139

Five forces analysis 141

Macroeconomic indicators 149

Mobile Phones in Canada 151

Market Overview 151

Market Data 152

Market Segmentation 154

Market outlook 156

Five forces analysis 158

Macroeconomic indicators 167

Mobile Phones in China 169

Market Overview 169

Market Data 170

Market Segmentation 172

Market outlook 174

Five forces analysis 176

Macroeconomic indicators 185

Mobile Phones in India 187

Market Overview 187

Market Data 188

Market Segmentation 190

Market outlook 192

Five forces analysis 194

Macroeconomic indicators 203

Mobile Phones in Indonesia 205

Market Overview 205

Market Data 206

Market Segmentation 208

Market outlook 210

Five forces analysis 212

Macroeconomic indicators 221

Mobile Phones in Italy 223

Market Overview 223

Market Data 224

Market Segmentation 226

Market outlook 228

Five forces analysis 230

Macroeconomic indicators 239

Mobile Phones in Japan 241

Market Overview 241

Market Data 242

Market Segmentation 244

Market outlook 246

Five forces analysis 248

Macroeconomic indicators 256

Mobile Phones in Mexico 258

Market Overview 258

Market Data 259

Market Segmentation 261

Market outlook 263

Five forces analysis 265

Macroeconomic indicators 273

Mobile Phones in The Netherlands 275

Market Overview 275

Market Data 276

Market Segmentation 278

Market outlook 280

Five forces analysis 282

Macroeconomic indicators 291

Mobile Phones in North America 293

Market Overview 293

Market Data 294

Market Segmentation 296

Market outlook 298

Five forces analysis 300

Mobile Phones in Russia 309

Market Overview 309

Market Data 310

Market Segmentation 312

Market outlook 314

Five forces analysis 316

Macroeconomic indicators 325

Mobile Phones in Scandinavia 327

Market Overview 327

Market Data 328

Market Segmentation 330

Market outlook 332

Five forces analysis 334

Mobile Phones in Singapore 343

Market Overview 343

Market Data 344

Market Segmentation 346

Market outlook 348

Five forces analysis 350

Macroeconomic indicators 359

Mobile Phones in South Africa 361

Market Overview 361

Market Data 362

Market Segmentation 364

Market outlook 366

Five forces analysis 368

Macroeconomic indicators 377

Mobile Phones in South Korea 379

Market Overview 379

Market Data 380

Market Segmentation 382

Market outlook 384

Five forces analysis 386

Macroeconomic indicators 395

Mobile Phones in Spain 397

Market Overview 397

Market Data 398

Market Segmentation 400

Market outlook 402

Five forces analysis 404

Macroeconomic indicators 413

Mobile Phones in Turkey 415

Market Overview 415

Market Data 416

Market Segmentation 418

Market outlook 420

Five forces analysis 422

Macroeconomic indicators 431

Mobile Phones in The United Kingdom 433

Market Overview 433

Market Data 434

Market Segmentation 436

Market outlook 438

Five forces analysis 440

Macroeconomic indicators 449

Mobile Phones in The United States 451

Market Overview 451

Market Data 452

Market Segmentation 454

Market outlook 456

Five forces analysis 458

Macroeconomic indicators 467

Company Profiles 469

Leading Companies 469

Appendix 507

Methodology 507

About MarketLine 508

List of Tables

List of Tables

Table 1: Global mobile phones market value: $ billion, 2013-17

Table 2: Global mobile phones market volume: million units, 2013-17

Table 3: Global mobile phones market category segmentation: $ billion, 2017

Table 4: Global mobile phones market geography segmentation: $ billion, 2017

Table 5: Global mobile phones market value forecast: $ billion, 2017-22

Table 6: Global mobile phones market volume forecast: million units, 2017-22

Table 7: Asia-Pacific mobile phones market value: $ billion, 2013-17

Table 8: Asia-Pacific mobile phones market volume: million units, 2013-17

Table 9: Asia-Pacific mobile phones market category segmentation: $ billion, 2017

Table 10: Asia-Pacific mobile phones market geography segmentation: $ billion, 2017

Table 11: Asia-Pacific mobile phones market value forecast: $ billion, 2017-22

Table 12: Asia-Pacific mobile phones market volume forecast: million units, 2017-22

Table 13: Europe mobile phones market value: $ billion, 2013-17

Table 14: Europe mobile phones market volume: million units, 2013-17

Table 15: Europe mobile phones market category segmentation: $ billion, 2017

Table 16: Europe mobile phones market geography segmentation: $ billion, 2017

Table 17: Europe mobile phones market value forecast: $ billion, 2017-22

Table 18: Europe mobile phones market volume forecast: million units, 2017-22

Table 19: France mobile phones market value: $ million, 2013-17

Table 20: France mobile phones market volume: thousand units, 2013-17

Table 21: France mobile phones market category segmentation: $ million, 2017

Table 22: France mobile phones market geography segmentation: $ million, 2017

Table 23: France mobile phones market value forecast: $ million, 2017-22

Table 24: France mobile phones market volume forecast: thousand units, 2017-22

Table 25: France size of population (million), 2013-17

Table 26: France gdp (constant 2005 prices, $ billion), 2013-17

Table 27: France gdp (current prices, $ billion), 2013-17

Table 28: France inflation, 2013-17

Table 29: France consumer price index (absolute), 2013-17

Table 30: France exchange rate, 2013-17

Table 31: Germany mobile phones market value: $ million, 2013-17

Table 32: Germany mobile phones market volume: thousand units, 2013-17

Table 33: Germany mobile phones market category segmentation: $ million, 2017

Table 34: Germany mobile phones market geography segmentation: $ million, 2017

Table 35: Germany mobile phones market value forecast: $ million, 2017-22

Table 36: Germany mobile phones market volume forecast: thousand units, 2017-22

Table 37: Germany size of population (million), 2013-17

Table 38: Germany gdp (constant 2005 prices, $ billion), 2013-17

Table 39: Germany gdp (current prices, $ billion), 2013-17

Table 40: Germany inflation, 2013-17

Table 41: Germany consumer price index (absolute), 2013-17

Table 42: Germany exchange rate, 2013-17

Table 43: Australia mobile phones market value: $ million, 2013-17

Table 44: Australia mobile phones market volume: thousand units, 2013-17

Table 45: Australia mobile phones market category segmentation: $ million, 2017

Table 46: Australia mobile phones market geography segmentation: $ million, 2017

Table 47: Australia mobile phones market value forecast: $ million, 2017-22

Table 48: Australia mobile phones market volume forecast: thousand units, 2017-22

Table 49: Australia size of population (million), 2013-17

Table 50: Australia gdp (constant 2005 prices, $ billion), 2013-17

Table 51: Australia gdp (current prices, $ billion), 2013-17

Table 52: Australia inflation, 2013-17

Table 53: Australia consumer price index (absolute), 2013-17

Table 54: Australia exchange rate, 2013-17

Table 55: Brazil mobile phones market value: $ million, 2013-17

Table 56: Brazil mobile phones market volume: thousand units, 2013-17

Table 57: Brazil mobile phones market category segmentation: $ million, 2017

Table 58: Brazil mobile phones market geography segmentation: $ million, 2017

Table 59: Brazil mobile phones market value forecast: $ million, 2017-22

Table 60: Brazil mobile phones market volume forecast: thousand units, 2017-22

Table 61: Brazil size of population (million), 2013-17

Table 62: Brazil gdp (constant 2005 prices, $ billion), 2013-17

Table 63: Brazil gdp (current prices, $ billion), 2013-17

Table 64: Brazil inflation, 2013-17

Table 65: Brazil consumer price index (absolute), 2013-17

Table 66: Brazil exchange rate, 2013-17

Table 67: Canada mobile phones market value: $ million, 2013-17

Table 68: Canada mobile phones market volume: thousand units, 2013-17

Table 69: Canada mobile phones market category segmentation: $ million, 2017

Table 70: Canada mobile phones market geography segmentation: $ million, 2017

Table 71: Canada mobile phones market value forecast: $ million, 2017-22

Table 72: Canada mobile phones market volume forecast: thousand units, 2017-22

Table 73: Canada size of population (million), 2013-17

Table 74: Canada gdp (constant 2005 prices, $ billion), 2013-17

Table 75: Canada gdp (current prices, $ billion), 2013-17

List of Figures

List of Figures

Figure 1: Global mobile phones market value: $ billion, 2013-17

Figure 2: Global mobile phones market volume: million units, 2013-17

Figure 3: Global mobile phones market category segmentation: % share, by value, 2017

Figure 4: Global mobile phones market geography segmentation: % share, by value, 2017

Figure 5: Global mobile phones market value forecast: $ billion, 2017-22

Figure 6: Global mobile phones market volume forecast: million units, 2017-22

Figure 7: Forces driving competition in the global mobile phones market, 2017

Figure 8: Drivers of buyer power in the global mobile phones market, 2017

Figure 9: Drivers of supplier power in the global mobile phones market, 2017

Figure 10: Factors influencing the likelihood of new entrants in the global mobile phones market, 2017

Figure 11: Factors influencing the threat of substitutes in the global mobile phones market, 2017

Figure 12: Drivers of degree of rivalry in the global mobile phones market, 2017

Figure 13: Asia-Pacific mobile phones market value: $ billion, 2013-17

Figure 14: Asia-Pacific mobile phones market volume: million units, 2013-17

Figure 15: Asia-Pacific mobile phones market category segmentation: % share, by value, 2017

Figure 16: Asia-Pacific mobile phones market geography segmentation: % share, by value, 2017

Figure 17: Asia-Pacific mobile phones market value forecast: $ billion, 2017-22

Figure 18: Asia-Pacific mobile phones market volume forecast: million units, 2017-22

Figure 19: Forces driving competition in the mobile phones market in Asia-Pacific, 2017

Figure 20: Drivers of buyer power in the mobile phones market in Asia-Pacific, 2017

Figure 21: Drivers of supplier power in the mobile phones market in Asia-Pacific, 2017

Figure 22: Factors influencing the likelihood of new entrants in the mobile phones market in Asia-Pacific, 2017

Figure 23: Factors influencing the threat of substitutes in the mobile phones market in Asia-Pacific, 2017

Figure 24: Drivers of degree of rivalry in the mobile phones market in Asia-Pacific, 2017

Figure 25: Europe mobile phones market value: $ billion, 2013-17

Figure 26: Europe mobile phones market volume: million units, 2013-17

Figure 27: Europe mobile phones market category segmentation: % share, by value, 2017

Figure 28: Europe mobile phones market geography segmentation: % share, by value, 2017

Figure 29: Europe mobile phones market value forecast: $ billion, 2017-22

Figure 30: Europe mobile phones market volume forecast: million units, 2017-22

Figure 31: Forces driving competition in the mobile phones market in Europe, 2017

Figure 32: Drivers of buyer power in the mobile phones market in Europe, 2017

Figure 33: Drivers of supplier power in the mobile phones market in Europe, 2017

Figure 34: Factors influencing the likelihood of new entrants in the mobile phones market in Europe, 2017

Figure 35: Factors influencing the threat of substitutes in the mobile phones market in Europe, 2017

Figure 36: Drivers of degree of rivalry in the mobile phones market in Europe, 2017

Figure 37: France mobile phones market value: $ million, 2013-17

Figure 38: France mobile phones market volume: thousand units, 2013-17

Figure 39: France mobile phones market category segmentation: % share, by value, 2017

Figure 40: France mobile phones market geography segmentation: % share, by value, 2017

Figure 41: France mobile phones market value forecast: $ million, 2017-22

Figure 42: France mobile phones market volume forecast: thousand units, 2017-22

Figure 43: Forces driving competition in the mobile phones market in France, 2017

Figure 44: Drivers of buyer power in the mobile phones market in France, 2017

Figure 45: Drivers of supplier power in the mobile phones market in France, 2017

Figure 46: Factors influencing the likelihood of new entrants in the mobile phones market in France, 2017

Figure 47: Factors influencing the threat of substitutes in the mobile phones market in France, 2017

Figure 48: Drivers of degree of rivalry in the mobile phones market in France, 2017

Figure 49: Germany mobile phones market value: $ million, 2013-17

Figure 50: Germany mobile phones market volume: thousand units, 2013-17

Figure 51: Germany mobile phones market category segmentation: % share, by value, 2017

Figure 52: Germany mobile phones market geography segmentation: % share, by value, 2017

Figure 53: Germany mobile phones market value forecast: $ million, 2017-22

Figure 54: Germany mobile phones market volume forecast: thousand units, 2017-22

Figure 55: Forces driving competition in the mobile phones market in Germany, 2017

Figure 56: Drivers of buyer power in the mobile phones market in Germany, 2017

Figure 57: Drivers of supplier power in the mobile phones market in Germany, 2017

Figure 58: Factors influencing the likelihood of new entrants in the mobile phones market in Germany, 2017

Figure 59: Factors influencing the threat of substitutes in the mobile phones market in Germany, 2017

Figure 60: Drivers of degree of rivalry in the mobile phones market in Germany, 2017

Figure 61: Australia mobile phones market value: $ million, 2013-17

Figure 62: Australia mobile phones market volume: thousand units, 2013-17

Figure 63: Australia mobile phones market category segmentation: % share, by value, 2017

Figure 64: Australia mobile phones market geography segmentation: % share, by value, 2017

Figure 65: Australia mobile phones market value forecast: $ million, 2017-22

Figure 66: Australia mobile phones market volume forecast: thousand units, 2017-22

Figure 67: Forces driving competition in the mobile phones market in Australia, 2017

Figure 68: Drivers of buyer power in the mobile phones market in Australia, 2017

Figure 69: Drivers of supplier power in the mobile phones market in Australia, 2017

Figure 70: Factors influencing the likelihood of new entrants in the mobile phones market in Australia, 2017

Figure 71: Factors influencing the threat of substitutes in the mobile phones market in Australia, 2017

Figure 72: Drivers of degree of rivalry in the mobile phones market in Australia, 2017

Figure 73: Brazil mobile phones market value: $ million, 2013-17

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