Advertising Global Industry Guide 2013-2022

Global Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.

Key Questions Answered:

– What was the size of the global advertising industry by value in 2017?

– What will be the size of the global advertising industry in 2022?

– What factors are affecting the strength of competition in the global advertising industry?

– How has the industry performed over the last five years?

– What are the main segments that make up the global advertising industry?

Scope

Essential resource for top-line data and analysis covering the global advertising industry. Includes industry size and segmentation data, textual and graphical analysis of industry growth trends and leading companies.

– The advertising industry consists of agencies providing advertising, including display advertising, services.

– The industry value reflects income of the agencies from such services.

– Any currency conversions used in the creation of this report have been calculated using constant 2017 annual average exchange rates.

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Table of Contents

Table of Contents

EXECUTIVE SUMMARY 2

Market value 2

Market value forecast 2

Category segmentation 2

Geography segmentation 2

Introduction 19

What is this report about? 19

Who is the target reader? 19

How to use this report 19

Definitions 19

Global Advertising 20

Market Overview 20

Market Data 21

Market Segmentation 22

Market outlook 24

Five forces analysis 25

Advertising in Asia-Pacific 34

Market Overview 34

Market Data 36

Market Segmentation 37

Market outlook 39

Five forces analysis 40

Advertising in Europe 49

Market Overview 49

Market Data 50

Market Segmentation 51

Market outlook 53

Five forces analysis 54

Advertising in France 63

Market Overview 63

Market Data 64

Market Segmentation 65

Market outlook 67

Five forces analysis 68

Macroeconomic indicators 77

Advertising in Germany 79

Market Overview 79

Market Data 80

Market Segmentation 81

Market outlook 83

Five forces analysis 84

Macroeconomic indicators 93

Advertising in Italy 95

Market Overview 95

Market Data 96

Market Segmentation 97

Market outlook 99

Five forces analysis 100

Macroeconomic indicators 109

Advertising in Japan 111

Market Overview 111

Market Data 112

Market Segmentation 113

Market outlook 115

Five forces analysis 116

Macroeconomic indicators 125

Advertising in Australia 127

Market Overview 127

Market Data 128

Market Segmentation 129

Market outlook 131

Five forces analysis 132

Macroeconomic indicators 141

Advertising in Canada 143

Market Overview 143

Market Data 144

Market Segmentation 145

Market outlook 147

Five forces analysis 148

Macroeconomic indicators 157

Advertising in China 159

Market Overview 159

Market Data 160

Market Segmentation 161

Market outlook 163

Five forces analysis 164

Macroeconomic indicators 173

Advertising in The Netherlands 175

Market Overview 175

Market Data 176

Market Segmentation 177

Market outlook 179

Five forces analysis 180

Macroeconomic indicators 189

Advertising in Spain 191

Market Overview 191

Market Data 192

Market Segmentation 193

Market outlook 195

Five forces analysis 196

Macroeconomic indicators 205

Advertising in The United Kingdom 207

Market Overview 207

Market Data 208

Market Segmentation 209

Market outlook 211

Five forces analysis 212

Macroeconomic indicators 221

Advertising in The United States 223

Market Overview 223

Market Data 224

Market Segmentation 225

Market outlook 227

Five forces analysis 228

Macroeconomic indicators 237

Company Profiles 239

Leading Companies 239

Appendix 267

Methodology 267

About MarketLine 268

List of Tables

List of Tables

Table 1: Global advertising industry value: $ billion, 2013-17

Table 2: Global advertising industry category segmentation: $ billion, 2017

Table 3: Global advertising industry geography segmentation: $ billion, 2017

Table 4: Global advertising industry value forecast: $ billion, 2017-22

Table 5: Asia-Pacific advertising industry value: $ billion, 2013-17

Table 6: Asia-Pacific advertising industry category segmentation: $ billion, 2017

Table 7: Asia-Pacific advertising industry geography segmentation: $ billion, 2017

Table 8: Asia-Pacific advertising industry value forecast: $ billion, 2017-22

Table 9: Europe advertising industry value: $ billion, 2013-17

Table 10: Europe advertising industry category segmentation: $ billion, 2017

Table 11: Europe advertising industry geography segmentation: $ billion, 2017

Table 12: Europe advertising industry value forecast: $ billion, 2017-22

Table 13: France advertising industry value: $ million, 2013-17

Table 14: France advertising industry category segmentation: $ million, 2017

Table 15: France advertising industry geography segmentation: $ million, 2017

Table 16: France advertising industry value forecast: $ million, 2017-22

Table 17: France size of population (million), 2013-17

Table 18: France gdp (constant 2005 prices, $ billion), 2013-17

Table 19: France gdp (current prices, $ billion), 2013-17

Table 20: France inflation, 2013-17

Table 21: France consumer price index (absolute), 2013-17

Table 22: France exchange rate, 2013-17

Table 23: Germany advertising industry value: $ million, 2013-17

Table 24: Germany advertising industry category segmentation: $ million, 2017

Table 25: Germany advertising industry geography segmentation: $ million, 2017

Table 26: Germany advertising industry value forecast: $ million, 2017-22

Table 27: Germany size of population (million), 2013-17

Table 28: Germany gdp (constant 2005 prices, $ billion), 2013-17

Table 29: Germany gdp (current prices, $ billion), 2013-17

Table 30: Germany inflation, 2013-17

Table 31: Germany consumer price index (absolute), 2013-17

Table 32: Germany exchange rate, 2013-17

Table 33: Italy advertising industry value: $ million, 2013-17

Table 34: Italy advertising industry category segmentation: $ million, 2017

Table 35: Italy advertising industry geography segmentation: $ million, 2017

Table 36: Italy advertising industry value forecast: $ million, 2017-22

Table 37: Italy size of population (million), 2013-17

Table 38: Italy gdp (constant 2005 prices, $ billion), 2013-17

Table 39: Italy gdp (current prices, $ billion), 2013-17

Table 40: Italy inflation, 2013-17

Table 41: Italy consumer price index (absolute), 2013-17

Table 42: Italy exchange rate, 2013-17

Table 43: Japan advertising industry value: $ million, 2013-17

Table 44: Japan advertising industry category segmentation: $ million, 2017

Table 45: Japan advertising industry geography segmentation: $ million, 2017

Table 46: Japan advertising industry value forecast: $ million, 2017-22

Table 47: Japan size of population (million), 2013-17

Table 48: Japan gdp (constant 2005 prices, $ billion), 2013-17

Table 49: Japan gdp (current prices, $ billion), 2013-17

Table 50: Japan inflation, 2013-17

Table 51: Japan consumer price index (absolute), 2013-17

Table 52: Japan exchange rate, 2013-17

Table 53: Australia advertising industry value: $ million, 2013-17

Table 54: Australia advertising industry category segmentation: $ million, 2017

Table 55: Australia advertising industry geography segmentation: $ million, 2017

Table 56: Australia advertising industry value forecast: $ million, 2017-22

Table 57: Australia size of population (million), 2013-17

Table 58: Australia gdp (constant 2005 prices, $ billion), 2013-17

Table 59: Australia gdp (current prices, $ billion), 2013-17

Table 60: Australia inflation, 2013-17

Table 61: Australia consumer price index (absolute), 2013-17

Table 62: Australia exchange rate, 2013-17

Table 63: Canada advertising industry value: $ million, 2013-17

Table 64: Canada advertising industry category segmentation: $ million, 2017

Table 65: Canada advertising industry geography segmentation: $ million, 2017

Table 66: Canada advertising industry value forecast: $ million, 2017-22

Table 67: Canada size of population (million), 2013-17

Table 68: Canada gdp (constant 2005 prices, $ billion), 2013-17

Table 69: Canada gdp (current prices, $ billion), 2013-17

Table 70: Canada inflation, 2013-17

Table 71: Canada consumer price index (absolute), 2013-17

Table 72: Canada exchange rate, 2013-17

Table 73: China advertising industry value: $ million, 2013-17

Table 74: China advertising industry category segmentation: $ million, 2017

Table 75: China advertising industry geography segmentation: $ million, 2017

List of Figures

List of Figures

Figure 1: Global advertising industry value: $ billion, 2013-17

Figure 2: Global advertising industry category segmentation: % share, by value, 2017

Figure 3: Global advertising industry geography segmentation: % share, by value, 2017

Figure 4: Global advertising industry value forecast: $ billion, 2017-22

Figure 5: Forces driving competition in the global advertising industry, 2017

Figure 6: Drivers of buyer power in the global advertising industry, 2017

Figure 7: Drivers of supplier power in the global advertising industry, 2017

Figure 8: Factors influencing the likelihood of new entrants in the global advertising industry, 2017

Figure 9: Factors influencing the threat of substitutes in the global advertising industry, 2017

Figure 10: Drivers of degree of rivalry in the global advertising industry, 2017

Figure 11: Asia-Pacific advertising industry value: $ billion, 2013-17

Figure 12: Asia-Pacific advertising industry category segmentation: % share, by value, 2017

Figure 13: Asia-Pacific advertising industry geography segmentation: % share, by value, 2017

Figure 14: Asia-Pacific advertising industry value forecast: $ billion, 2017-22

Figure 15: Forces driving competition in the advertising industry in Asia-Pacific, 2017

Figure 16: Drivers of buyer power in the advertising industry in Asia-Pacific, 2017

Figure 17: Drivers of supplier power in the advertising industry in Asia-Pacific, 2017

Figure 18: Factors influencing the likelihood of new entrants in the advertising industry in Asia-Pacific, 2017

Figure 19: Factors influencing the threat of substitutes in the advertising industry in Asia-Pacific, 2017

Figure 20: Drivers of degree of rivalry in the advertising industry in Asia-Pacific, 2017

Figure 21: Europe advertising industry value: $ billion, 2013-17

Figure 22: Europe advertising industry category segmentation: % share, by value, 2017

Figure 23: Europe advertising industry geography segmentation: % share, by value, 2017

Figure 24: Europe advertising industry value forecast: $ billion, 2017-22

Figure 25: Forces driving competition in the advertising industry in Europe, 2017

Figure 26: Drivers of buyer power in the advertising industry in Europe, 2017

Figure 27: Drivers of supplier power in the advertising industry in Europe, 2017

Figure 28: Factors influencing the likelihood of new entrants in the advertising industry in Europe, 2017

Figure 29: Factors influencing the threat of substitutes in the advertising industry in Europe, 2017

Figure 30: Drivers of degree of rivalry in the advertising industry in Europe, 2017

Figure 31: France advertising industry value: $ million, 2013-17

Figure 32: France advertising industry category segmentation: % share, by value, 2017

Figure 33: France advertising industry geography segmentation: % share, by value, 2017

Figure 34: France advertising industry value forecast: $ million, 2017-22

Figure 35: Forces driving competition in the advertising industry in France, 2017

Figure 36: Drivers of buyer power in the advertising industry in France, 2017

Figure 37: Drivers of supplier power in the advertising industry in France, 2017

Figure 38: Factors influencing the likelihood of new entrants in the advertising industry in France, 2017

Figure 39: Factors influencing the threat of substitutes in the advertising industry in France, 2017

Figure 40: Drivers of degree of rivalry in the advertising industry in France, 2017

Figure 41: Germany advertising industry value: $ million, 2013-17

Figure 42: Germany advertising industry category segmentation: % share, by value, 2017

Figure 43: Germany advertising industry geography segmentation: % share, by value, 2017

Figure 44: Germany advertising industry value forecast: $ million, 2017-22

Figure 45: Forces driving competition in the advertising industry in Germany, 2017

Figure 46: Drivers of buyer power in the advertising industry in Germany, 2017

Figure 47: Drivers of supplier power in the advertising industry in Germany, 2017

Figure 48: Factors influencing the likelihood of new entrants in the advertising industry in Germany, 2017

Figure 49: Factors influencing the threat of substitutes in the advertising industry in Germany, 2017

Figure 50: Drivers of degree of rivalry in the advertising industry in Germany, 2017

Figure 51: Italy advertising industry value: $ million, 2013-17

Figure 52: Italy advertising industry category segmentation: % share, by value, 2017

Figure 53: Italy advertising industry geography segmentation: % share, by value, 2017

Figure 54: Italy advertising industry value forecast: $ million, 2017-22

Figure 55: Forces driving competition in the advertising industry in Italy, 2017

Figure 56: Drivers of buyer power in the advertising industry in Italy, 2017

Figure 57: Drivers of supplier power in the advertising industry in Italy, 2017

Figure 58: Factors influencing the likelihood of new entrants in the advertising industry in Italy, 2017

Figure 59: Factors influencing the threat of substitutes in the advertising industry in Italy, 2017

Figure 60: Drivers of degree of rivalry in the advertising industry in Italy, 2017

Figure 61: Japan advertising industry value: $ million, 2013-17

Figure 62: Japan advertising industry category segmentation: % share, by value, 2017

Figure 63: Japan advertising industry geography segmentation: % share, by value, 2017

Figure 64: Japan advertising industry value forecast: $ million, 2017-22

Figure 65: Forces driving competition in the advertising industry in Japan, 2017

Figure 66: Drivers of buyer power in the advertising industry in Japan, 2017

Figure 67: Drivers of supplier power in the advertising industry in Japan, 2017

Figure 68: Factors influencing the likelihood of new entrants in the advertising industry in Japan, 2017

Figure 69: Factors influencing the threat of substitutes in the advertising industry in Japan, 2017

Figure 70: Drivers of degree of rivalry in the advertising industry in Japan, 2017

Figure 71: Australia advertising industry value: $ million, 2013-17

Figure 72: Australia advertising industry category segmentation: % share, by value, 2017

Figure 73: Australia advertising industry geography segmentation: % share, by value, 2017

Figure 74: Australia advertising industry value forecast: $ million, 2017-22

Figure 75: Forces driving competition in the advertising industry in Australia, 2017

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